This report delves into the adoption of Marketing Analytics platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Marketing Analytics to pursue strategic goals and drive lasting benefits across various business functions.
The adoption of Marketing Analytics within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.
Our latest findings detail the software purchases related to Marketing Analytics platforms among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.
Marketing Analytics Vendors Among the Global Top 100
Adobe Systems currently holds a 24% market share in the Marketing Analytics space, making it the leading provider among the Global Top 100, followed by Webtrends, Oracle, Crazy Egg, and Optimizely.
The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Marketing Analytics. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.
By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.
Custom data cuts related to the Marketing Analytics Market are available:
- Top Marketing Analytics Vendors, Market Size and Market Forecast 2023-2027
- Marketing Analytics Market By Vertical Market (21 Industry)
- Marketing Analytics Market By Country (USA + 45 countries)
- Marketing Analytics Market By Region (Americas, EMEA, APAC)
- Marketing Analytics Market By Customer Size (revenue, employee count, asset)
- Marketing Analytics Market By Channel (Direct vs Indirect)
- Marketing Analytics Market By Vendor or ProductBuyer Intent: Companies Reading this Research ReportARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Logo Company Industry Employees Revenue Country Evaluated
Global Top 100 adopting Marketing Analytics Platforms
The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.
Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their CRM stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Marketing Analytics.
Our research team continuously tracks the adoption of various Marketing Analytics platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.
Here are the Global Top 100 companies and their adoption of Marketing Analytics platforms
Customer | Industry | Empl. | Revenue | Country | Vendor | Product | When |
---|---|---|---|---|---|---|---|
United States Department of Defense | Government | 2870235 | $721.5B | United States | Oracle | Oracle Moat | 2019 |
Walmart | Retail | 2100000 | $648.1B | United States | Adobe Systems | Adobe Analytics Cloud | 2018 |
Amazon | Retail | 1525000 | $57.5B | United States | Adobe Systems | Adobe Target Standard | 2015 |
National Health Service (NHS) | Healthcare | 1297455 | $200.0B | United Kingdom | Webtrends | Webtrends Analytics | 2002 |
TNT Express | Distribution | 850000 | $84.0B | Netherlands | Optimizely | Optimizely Intelligence Cloud | 2016 |
Allied Universal | Professional Services | 800000 | $22.0B | United States | Crazy Egg | Crazy Egg | 2016 |
Taikang Insurance Group | Insurance | 800000 | $26.0B | China | Webtrends | Webtrends Analytics | 2009 |
Accenture | Professional Services | 750000 | $64.1B | Ireland | Quantcast | Quantcast Measure | 2021 |
Accenture | Professional Services | 750000 | $64.1B | Ireland | Adobe Systems | Adobe Target Standard | 2017 |
Accenture | Professional Services | 750000 | $64.1B | Ireland | Adobe Systems | Adobe Analytics Cloud | 2021 |
The Coca-Cola Company | Consumer Packaged Goods | 700000 | $45.8B | United States | Adobe Systems | Adobe Target Standard | 2020 |
The Coca-Cola Company | Consumer Packaged Goods | 700000 | $45.8B | United States | Oracle | Oracle Moat | 2016 |
United States Postal Service | Transportation | 640000 | $78.4B | United States | Webtrends | Webtrends Analytics | 2008 |
Tata Consultancy Services | Professional Services | 616000 | $29.0B | India | Adobe Systems | Adobe Analytics Cloud | 2019 |
DHL Group | Transportation | 594879 | $87.5B | Germany | Adobe Systems | Adobe Analytics Cloud | 2016 |
Subscribe | Transportation | 500000 | $91.0B | United States | Webtrends | Webtrends Analytics | 2012 |
Subscribe | Transportation | 500000 | $91.0B | United States | Adobe Systems | Adobe Target Standard | 2017 |
Subscribe | Banking and Financial Services | 473691 | $95.6B | China | Webtrends | Webtrends Analytics | 2020 |
Subscribe | Retail | 465000 | $15.7B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 465000 | $15.7B | United States | Adobe Systems | Adobe Target Standard | 2020 |
Subscribe | Communications | 450698 | $131.9B | Hong Kong | Oracle | Oracle Moat | 2021 |
Subscribe | Professional Services | 440000 | $7.1B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Professional Services | 440000 | $7.1B | United States | Adobe Systems | Adobe Target Standard | 2021 |
Subscribe | Retail | 440000 | $109.1B | United States | Oracle | Oracle Moat | 2018 |
Subscribe | Retail | 440000 | $109.1B | United States | Crazy Egg | Crazy Egg | 2019 |
Subscribe | Healthcare | 440000 | $324.1B | United States | Adobe Systems | Adobe Target Standard | 2021 |
Subscribe | Healthcare | 440000 | $324.1B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Manufacturing | 429417 | $102.8B | Germany | Webtrends | Webtrends Analytics | 2011 |
Subscribe | Professional Services | 415000 | $69.7B | United Kingdom | Optimizely | Optimizely Intelligence Cloud | 2015 |
Subscribe | Professional Services | 415000 | $69.7B | United Kingdom | Adobe Systems | Adobe Target Standard | 2015 |
Subscribe | Retail | 414000 | $96.0B | Netherlands | Oracle | Oracle Moat | 2021 |
Subscribe | Retail | 414000 | $150.0B | United States | Adobe Systems | Adobe Analytics Cloud | 2022 |
Subscribe | Retail | 410000 | $75.0B | Germany | Adjust | Adjust | 2018 |
Subscribe | Leisure and Hospitality | 410000 | $10.4B | United States | Adobe Systems | Adobe Target Standard | 2017 |
Subscribe | Leisure and Hospitality | 410000 | $10.4B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Professional Services | 395442 | $49.4B | United Kingdom | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 390000 | $99.1B | Germany | Adobe Systems | Adobe Analytics Cloud | 2019 |
Subscribe | Retail | 381000 | $36.0B | United States | Optimizely | Optimizely Intelligence Cloud | 2011 |
Subscribe | Manufacturing | 380737 | $245.5B | Japan | Oracle | Oracle Moat | 2019 |
Subscribe | Insurance | 376900 | $127.2B | China | Webtrends | Webtrends Analytics | 2016 |
Subscribe | Retail | 376000 | $134.2B | Germany | Adjust | Adjust | 2018 |
Subscribe | Government | 371000 | $301.0B | United States | Webtrends | Webtrends Analytics | 2011 |
Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | Webtrends | Webtrends Analytics | 2021 |
Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | Crazy Egg | Crazy Egg | 2021 |
Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | Quantcast | Quantcast Measure | 2021 |
Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | Adobe Systems | Adobe Target Standard | 2021 |
Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Retail | 354744 | $77.6B | United Kingdom | Optimizely | Optimizely Intelligence Cloud | 2018 |
Subscribe | Retail | 350000 | $19.6B | United States | Optimizely | Optimizely Intelligence Cloud | 2020 |
Subscribe | Retail | 350000 | $19.6B | United States | AppsFlyer | AppsFlyer Marketing Analytics | 2021 |
Subscribe | Insurance | 350000 | $324.2B | United States | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Insurance | 350000 | $324.2B | United States | Adobe Systems | Adobe Analytics Cloud | 2019 |
Subscribe | Professional Services | 347700 | $19.4B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Retail | 330000 | $63.9B | United Kingdom | Optimizely | Optimizely Intelligence Cloud | 2018 |
Subscribe | Retail | 330000 | $63.9B | United Kingdom | Crazy Egg | Crazy Egg | 2012 |
Subscribe | Communications | 330000 | $45.0B | Brazil | Teads | Teads Platform | 2020 |
Subscribe | Transportation | 322800 | $50.0B | Germany | Optimizely | Optimizely Intelligence Cloud | 2015 |
Subscribe | Professional Services | 322525 | $76.0B | Japan | Webtrends | Webtrends Analytics | 2010 |
Subscribe | Manufacturing | 321000 | $84.3B | Germany | Adobe Systems | Adobe Analytics Cloud | 2019 |
Subscribe | Professional Services | 317240 | $18.6B | India | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Professional Services | 317240 | $18.6B | India | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 316000 | $242.3B | United States | Adobe Systems | Adobe Target Standard | 2017 |
Subscribe | Retail | 300000 | $134.0B | Germany | Adobe Systems | Adobe Analytics Cloud | 2015 |
Subscribe | Communications | 300000 | $57.9B | Hong Kong | Oracle | Oracle Moat | 2021 |
Subscribe | Retail | 300000 | $86.4B | United States | Adobe Systems | Adobe Analytics Cloud | 2019 |
Subscribe | Healthcare | 294000 | $60.2B | United States | Mouseflow | Mouseflow | 2020 |
Subscribe | Banking and Financial Services | 293723 | $124.5B | United States | Adobe Systems | Adobe Target Standard | 2020 |
Subscribe | Retail | 290000 | $72.0B | United States | AppsFlyer | AppsFlyer Marketing Analytics | 2020 |
Subscribe | Retail | 290000 | $72.0B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 290000 | $72.0B | United States | Adobe Systems | Adobe Target Standard | 2020 |
Subscribe | Professional Services | 282200 | $61.9B | United States | Oracle | Oracle Maxymiser | 2019 |
Subscribe | Professional Services | 282200 | $61.9B | United States | Quantcast | Quantcast Measure | 2019 |
Subscribe | Government | 281917 | $107.1B | United States | Webtrends | Webtrends Analytics | 2013 |
Subscribe | Communications | 274172 | $54.4B | Hong Kong | Oracle | Oracle Moat | 2021 |
Subscribe | Consumer Packaged Goods | 270000 | $93.4B | Switzerland | Oracle | Oracle Moat | 2016 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Mouseflow | Mouseflow | 2016 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Webtrends | Webtrends Analytics | 2017 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Adobe Systems | Adobe Analytics Cloud | 2017 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Adobe Systems | Adobe Target Standard | 2015 |
Subscribe | Professional Services | 268655 | $63.2B | Japan | Webtrends | Webtrends Analytics | 2011 |
Subscribe | Automotive | 258275 | $210.9B | Netherlands | Teads | Teads Platform | 2024 |
Subscribe | Government | 254795 | $2.0B | Saudi Arabia | Roxr Software | Roxr Clicky Web Analytics | 2011 |
Subscribe | Manufacturing | 250000 | $33.5B | United States | Wingify | Wingify VWO | 2020 |
Subscribe | Professional Services | 250000 | $36.9B | France | Oracle | Oracle Moat | 2019 |
Subscribe | Professional Services | 250000 | $36.9B | France | Crazy Egg | Crazy Egg | 2019 |
Subscribe | Retail | 250000 | $20.0B | United States | Adobe Systems | Adobe Target Standard | 2020 |
Subscribe | Retail | 250000 | $20.0B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 250000 | $20.0B | United States | AppsFlyer | AppsFlyer Marketing Analytics | 2020 |
Subscribe | Professional Services | 249095 | $11.0B | India | Adobe Systems | Adobe Target Standard | 2018 |
Subscribe | Professional Services | 249095 | $11.0B | India | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Communications | 244658 | $50.0B | Hong Kong | Oracle | Oracle Moat | 2021 |
Subscribe | Government | 240000 | $45.0B | Spain | Webtrends | Webtrends Analytics | 2009 |
Subscribe | Retail | 240000 | $57.5B | United States | Optimizely | Optimizely Intelligence Cloud | 2021 |
Subscribe | Manufacturing | 240000 | $66.5B | United States | Crazy Egg | Crazy Egg | 2020 |
Subscribe | Consumer Packaged Goods | 236000 | $38.2B | United States | Oracle | Oracle Moat | 2021 |
Subscribe | Banking and Financial Services | 235591 | $73.8B | United States | Oracle | Oracle Maxymiser | 2019 |
Subscribe | Healthcare | 234000 | $226.6B | United States | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Healthcare | 234000 | $226.6B | United States | Crazy Egg | Crazy Egg | 2014 |
Subscribe | Healthcare | 234000 | $226.6B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Manufacturing | 229183 | $60.8B | Japan | Adobe Systems | Adobe Target Standard | 2014 |
Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | Adobe Systems | Adobe Target Standard | 2014 |
Subscribe | Automotive | 225587 | $117.0B | Italy | Adobe Systems | Adobe Target Standard | 2016 |
Subscribe | Banking and Financial Services | 222544 | $82.6B | United States | Webtrends | Webtrends Analytics | 2020 |
Subscribe | Banking and Financial Services | 222544 | $82.6B | United States | Oracle | Oracle Maxymiser | 2017 |
Subscribe | Banking and Financial Services | 221000 | $66.1B | United Kingdom | Webtrends | Webtrends Analytics | 2005 |
Subscribe | Professional Services | 220000 | $13.4B | India | Crazy Egg | Crazy Egg | 2017 |
Subscribe | Professional Services | 220000 | $13.4B | India | Optimizely | Optimizely Intelligence Cloud | 2014 |
Subscribe | Professional Services | 220000 | $13.4B | India | Quantcast | Quantcast Measure | 2018 |
Subscribe | Healthcare | 219000 | $357.8B | United States | Webtrends | Webtrends Analytics | 2014 |
Subscribe | Retail | 219000 | $51.9B | Netherlands | Crazy Egg | Crazy Egg | 2016 |
Subscribe | Retail | 219000 | $51.9B | Netherlands | Optimizely | Optimizely Intelligence Cloud | 2020 |
Subscribe | Banking and Financial Services | 212000 | $98.6B | United States | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Banking and Financial Services | 211141 | $63.1B | Spain | Oracle | Oracle Maxymiser | 2013 |
Subscribe | Banking and Financial Services | 211141 | $63.1B | Spain | Optimizely | Optimizely Intelligence Cloud | 2017 |
Subscribe | Banking and Financial Services | 211141 | $63.1B | Spain | Quantcast | Quantcast Measure | 2017 |
Subscribe | Retail | 207552 | $36.7B | India | AppsFlyer | AppsFlyer Marketing Analytics | 2022 |
Subscribe | Automotive | 207200 | $87.4B | France | Teads | Teads Platform | 2018 |
Subscribe | Retail | 206000 | $139.1B | United States | Quantcast | Quantcast Measure | 2013 |
Subscribe | Retail | 206000 | $139.1B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Communications | 204236 | $122.9B | Germany | Adobe Systems | Adobe Target Standard | 2020 |
Subscribe | Communications | 204236 | $122.9B | Germany | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 201000 | $46.9B | Australia | Quantcast | Quantcast Measure | 2015 |
Subscribe | Retail | 201000 | $46.9B | Australia | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Transportation | 200000 | $53.3B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Manufacturing | 200000 | $17.1B | Singapore | Wingify | Wingify VWO | 2018 |
Subscribe | Aerospace and Defense | 200000 | $26.3B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Aerospace and Defense | 200000 | $26.3B | United States | Adobe Systems | Adobe Target Standard | 2020 |
Subscribe | Professional Services | 200000 | $3.0B | Australia | Spotify | Spotify Ad Analytics | 2022 |
Subscribe | Retail | 197773 | $39.7B | Australia | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Retail | 197773 | $39.7B | Australia | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Retail | 197773 | $39.7B | Australia | Quantcast | Quantcast Measure | 2015 |
Subscribe | Retail | 190000 | $39.9B | Canada | Crazy Egg | Crazy Egg | 2018 |
Subscribe | Retail | 190000 | $39.9B | Canada | Adobe Systems | Adobe Target Standard | 2019 |
Subscribe | Retail | 190000 | $39.9B | Canada | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Banking and Financial Services | 187765 | $19.3B | India | Webtrends | Webtrends Analytics | 2008 |
Subscribe | Banking and Financial Services | 187765 | $19.3B | India | Wingify | Wingify VWO | 2015 |
Subscribe | Leisure and Hospitality | 187384 | $10.5B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Manufacturing | 187000 | $75.0B | India | AppsFlyer | AppsFlyer Marketing Analytics | 2017 |
Subscribe | Professional Services | 186000 | $121.6B | United States | Crazy Egg | Crazy Egg | 2014 |
Subscribe | Professional Services | 186000 | $121.6B | United States | Adobe Systems | Adobe Target Standard | 2021 |
Subscribe | Professional Services | 186000 | $121.6B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Retail | 185800 | $38.7B | United States | Oracle | Oracle Moat | 2018 |
Subscribe | Retail | 185800 | $38.7B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Retail | 185800 | $38.7B | United States | Adobe Systems | Adobe Target Standard | 2018 |
Subscribe | Manufacturing | 185000 | $68.9B | United States | Crazy Egg | Crazy Egg | 2020 |
Subscribe | Insurance | 184364 | $85.8B | China | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Banking and Financial Services | 183000 | $64.7B | France | Webtrends | Webtrends Analytics | 2015 |
Subscribe | Banking and Financial Services | 183000 | $64.7B | France | AppsFlyer | AppsFlyer Marketing Analytics | 2021 |
Subscribe | Banking and Financial Services | 183000 | $64.7B | France | Adobe Systems | Adobe Analytics Cloud | 2020 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | Adobe Systems | Adobe Analytics Cloud | 2024 |
Subscribe | Automotive | 177000 | $176.2B | United States | Mouseflow | Mouseflow | 2016 |
Subscribe | Automotive | 177000 | $176.2B | United States | Adobe Systems | Adobe Target Standard | 2017 |
Subscribe | Automotive | 177000 | $176.2B | United States | Adobe Systems | Adobe Analytics Cloud | 2021 |
Subscribe | Media | 173250 | $88.9B | United States | Adobe Systems | Adobe Analytics Cloud | 2020 |
Source: APPS RUN THE WORLD, October 2024
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.