Top Marketing Analytics Software Apps, Market Size and Forecast

Since 2010, our global team of researchers has been studying the patterns of the Marketing Analytics software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our Marketing Analytics software market size and forecast assumptions and perhaps the rise and fall of certain Marketing Analytics vendors.

Custom data cuts related to the Marketing Analytics software market are available:
  • Top 10 Marketing Analytics software vendors, market share and forecast 2024-2029
  • 2023 Marketing Analytics software market by revenue Type (on-prem vs cloud)
  • 2023 Marketing Analytics software market by customer size (no. of employees, revenue)
  • 2023 Marketing Analytics software market by industry (21 verticals)
  • 2023 Marketing Analytics software market by geography (city, state, country, region)
  • 2023 Marketing Analytics software market by channel (direct vs indirect)
  • 2023 Marketing Analytics software market by product market share

Some of the Marketing Analytics apps that we have been tracking include: Microsoft Clarity, Mixpanel, Crazy Egg, Adobe Analytics Cloud, Quantcast Measure, Oracle Moat, ZoomInfo Chorus, Optimizely Intelligence Cloud, Lucky Orange, Wingify VWO, Wistia, Mouseflow, Roxr Clicky Web Analytics, Lead Forensics, Amplitude Behavioral Analytics Platform, Zoominfo Clickagy, Heap Analytics, Adobe Target Standard, Teads Platform, Webtrends Analytics and many others.

Discover Software Buyers actively Evaluating Enterprise Applications

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Logo Vendor Product Category Market Records
Microsoft Microsoft Clarity Marketing Analytics CRM 34281
Mixpanel Mixpanel Marketing Analytics CRM 20041
Crazy Egg Crazy Egg Marketing Analytics CRM 17763
Adobe Systems Adobe Analytics Cloud Marketing Analytics CRM 13739
Quantcast Quantcast Measure Marketing Analytics CRM 11410
Oracle Oracle Moat Marketing Analytics CRM 10307
Zoominfo ZoomInfo Chorus Marketing Analytics CRM 7419
Optimizely Optimizely Intelligence Cloud Marketing Analytics CRM 7179
Lucky Orange Lucky Orange Marketing Analytics CRM 6916
Wingify Wingify VWO Marketing Analytics CRM 5927
Showing 1 to 10 of 292 entries

Buyer Intent: Companies Evaluating Marketing Analytics Apps

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Marketing Analytics applications. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Marketing Analytics apps include:

  1. Point Park University, a United States based Education organization with 400 Employees
  2. Bain & Company, a United States based Professional Services company with 19000 Employees
  3. Kovaion Consulting, a United Kingdom based Professional Services organization with 10 Employees
Logo Company Industry Employees Revenue Country Evaluated
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FAQ - APPS RUN THE WORLD Marketing Analytics Software Coverage

Marketing Analytics is a software category within the CRM market used by organizations across 21+ industries.

The most adopted Marketing Analytics apps include Microsoft Clarity, Mixpanel, Crazy Egg, Adobe Analytics Cloud, Quantcast Measure, Oracle Moat, ZoomInfo Chorus, Optimizely Intelligence Cloud, Lucky Orange and Wingify VWO.

Category leaders by customer count include Microsoft, Mixpanel, Crazy Egg, Adobe Systems, Quantcast, Oracle, Zoominfo, Optimizely, Lucky Orange and Wingify.

We currently track 292 Marketing Analytics applications with 198404 verified customer records.

The dataset is updated daily, covers historical records since the 1990s, and is revalidated once per year.

Over the last 12 months we recorded 11 active evaluations in Marketing Analytics, including Point Park University, Bain & Company and Kovaion Consulting.

Subscribe to APPS RUN THE WORLD to access complete Marketing Analytics datasets, including customer lists, firmographics, technographics, and deployment details.