Data Warehouse Adoption Among the Global Top 100

This report delves into the adoption of Data Warehouse platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Data Warehouse to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Data Warehouse within these top companies reveals significant investments in Business Intelligence technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary BI solutions to achieve their business objectives. This multi-vendor approach allows them to tailor Analytics and BI deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Data Warehouse platforms among these top 100 enterprises, their technology investments span a range of BI tools and solutions, underscoring the complexity of BI adoption at this level.

Data Warehouse Vendors Among the Global Top 100

SAP currently holds a 29% market share in the Data Warehouse space, making it the leading provider among the Global Top 100, followed by IBM, Cloudera, Snowflake, and Oracle.

VendorsData Warehosue AppsMarket Share
SAPSAP BW (Business Warehouse), SAP BW/4HANA29.00%
IBMIBM Netezza Data Warehouse24.00%
ClouderaCloudera Data Warehouse, Cloudera Enterprise Platform,

Cloudera Hortonworks Data Platform

16.00%
SnowflakeSnowflake Data Warehouse, Snowflake Telecom Data Cloud12.00%
OracleOracle Autonomous Data Warehouse7.00%
Epic SystemsEpic Caboodle (ex Cogito Data Warehouse), Epic Clarity5.00%
MicrosoftMicrosoft Azure Synapse Analytics2.00%
InformaticaInformatica Data Quality2.00%
GoogleGoogle BigQuery2.00%
Apache SoftwareApache Hive1.00%
Grand Total100.00%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Data Warehouse. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and DW innovation.

Custom data cuts related to the Data Warehouse Market are available:

  • Top Data Warehouse Vendors, Market Size and Market Forecast 2023-2027
  • Data Warehouse Market By Vertical Market (21 Industry)
  • Data Warehouse Market By Country (USA + 45 countries)
  • Data Warehouse Market By Region (Americas, EMEA, APAC)
  • Data Warehouse Market By Customer Size (revenue, employee count, asset)
  • Data Warehouse Market By Channel (Direct vs Indirect)
  • Data Warehouse Market By Vendor or Product
Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Case Western Reserve University, a United States based Education organization with 4147 Employees
  2. JPMorgan Chase & Co, a United States based Banking and Financial Services company with 317233 Employees
  3. Zinnov, a India based Oil, Gas and Chemicals organization with 100 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated

Global Top 100 adopting Data Warehouse Platforms

The influence of these top 100 organizations on the broader DW market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of AI and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in BI adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Data Warehouse.

Our research team continuously tracks the adoption of various Data Warehouse platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new BI implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Data Warehouse

CustomerIndustryEmpl.RevenueCountryVendor
Data Warehosue Apps
When
WalmartRetail2100000$648.1BUnited StatesClouderaCloudera Hortonworks Data Platform2011
WalmartRetail2100000$648.1BUnited StatesIBMIBM Netezza Data Warehouse2014
AccentureProfessional Services750000$64.1BIrelandSAPSAP BW (Business Warehouse)2016
AccentureProfessional Services750000$64.1BIrelandSAPSAP BW/4HANA2017
Inspire BrandsRetail650000$14.6BUnited StatesIBMIBM Netezza Data Warehouse2019
United States Postal ServiceTransportation640000$78.4BUnited StatesOracleOracle Autonomous Data Warehouse2018
DHL GroupTransportation594879$87.5BGermanySAPSAP BW (Business Warehouse)2005
Schwarz GroupRetail550000$129.0BGermanySAPSAP BW/4HANA2018
Home DepotRetail465000$15.7BUnited StatesGoogleGoogle BigQuery2015
Home DepotRetail465000$15.7BUnited StatesIBMIBM Netezza Data Warehouse2019
Charoen Pokphand Group Co.Consumer Packaged Goods450000$82.0BThailandSAPSAP BW (Business Warehouse)2016
Target CorporationRetail440000$109.1BUnited StatesOracleOracle Autonomous Data Warehouse2020
Target CorporationRetail440000$109.1BUnited StatesSAPSAP BW/4HANA2014
UHGHealthcare440000$324.1BUnited StatesIBMIBM Netezza Data Warehouse2018
Target CorporationRetail440000$109.1BUnited StatesIBMIBM Netezza Data Warehouse2012
SubscribeRetail414000$150.0BUnited StatesIBMIBM Netezza Data Warehouse2018
SubscribeLeisure and Hospitality411000$23.7BUnited StatesIBMIBM Netezza Data Warehouse2018
SubscribeRetail410000$75.0BGermanySAPSAP BW (Business Warehouse)2015
SubscribeProfessional Services395442$49.4BUnited KingdomClouderaCloudera Hortonworks Data Platform2014
SubscribeRetail376000$134.2BGermanySAPSAP BW/4HANA2017
SubscribeGovernment371000$301.0BUnited StatesIBMIBM Netezza Data Warehouse2018
SubscribeRetail350000$19.6BUnited StatesSnowflakeSnowflake Data Warehouse2020
SubscribeCommunications330000$45.0BBrazilClouderaCloudera Hortonworks Data Platform2019
SubscribeRetail329000$30.5BUnited StatesSnowflakeSnowflake Data Warehouse2020
SubscribeTransportation328000$90.2BUnited StatesIBMIBM Netezza Data Warehouse2019
SubscribeConsumer Packaged Goods318000$91.5BUnited StatesSnowflakeSnowflake Data Warehouse2019
SubscribeConsumer Packaged Goods318000$91.5BUnited StatesSAPSAP BW/4HANA2016
SubscribeConsumer Packaged Goods318000$91.5BUnited StatesIBMIBM Netezza Data Warehouse2015
SubscribeRetail316000$242.3BUnited StatesClouderaCloudera Enterprise Platform2013
SubscribeRetail316000$242.3BUnited StatesSAPSAP BW (Business Warehouse)2014
SubscribeRetail300000$86.4BUnited StatesGoogleGoogle BigQuery2018
SubscribeRetail300000$86.4BUnited StatesIBMIBM Netezza Data Warehouse2012
SubscribeHealthcare294000$60.2BUnited StatesIBMIBM Netezza Data Warehouse2010
SubscribeRetail290000$72.0BUnited StatesSnowflakeSnowflake Data Warehouse2019
SubscribeBanking and Financial Services281000$25.4BRussiaSAPSAP BW/4HANA2018
SubscribeConsumer Packaged Goods270000$93.4BSwitzerlandSAPSAP BW (Business Warehouse)2009
SubscribeConsumer Packaged Goods270000$93.4BSwitzerlandSAPSAP BW/4HANA2019
SubscribeOil, Gas and Chemicals265000$7.7BLuxembourgClouderaCloudera Enterprise Platform2017
SubscribeAutomotive260000$16.2BIndiaSAPSAP BW/4HANA2016
SubscribeProfessional Services248937$21.5BUnited StatesIBMIBM Netezza Data Warehouse2016
SubscribeRetail240000$57.5BUnited StatesSAPSAP BW (Business Warehouse)2020
SubscribeInsurance235785$100.8BUnited StatesIBMIBM Netezza Data Warehouse2022
SubscribeHealthcare234000$226.6BUnited StatesIBMIBM Netezza Data Warehouse2019
SubscribeHealthcare234000$226.6BUnited StatesEpic SystemsEpic Caboodle (ex Cogito Data Warehouse)2022
SubscribeHealthcare234000$226.6BUnited StatesEpic SystemsEpic Clarity2022
SubscribeRetail230000$27.0BHong KongSAPSAP BW/4HANA2020
SubscribeBanking and Financial Services229000$78.5BUnited StatesClouderaCloudera Enterprise Platform2012
SubscribeBanking and Financial Services229000$78.5BUnited StatesIBMIBM Netezza Data Warehouse2019
SubscribeProfessional Services228000$245.1BUnited StatesSAPSAP BW/4HANA2018
SubscribeBanking and Financial Services222544$82.6BUnited StatesClouderaCloudera Enterprise Platform2011
SubscribeBanking and Financial Services222544$82.6BUnited StatesIBMIBM Netezza Data Warehouse2015
SubscribeHealthcare219000$357.8BUnited StatesIBMIBM Netezza Data Warehouse2020
SubscribeRetail219000$116.8BUnited StatesIBMIBM Netezza Data Warehouse2011
SubscribeHealthcare219000$357.8BUnited StatesEpic SystemsEpic Clarity2014
SubscribeHealthcare219000$357.8BUnited StatesEpic SystemsEpic Caboodle (ex Cogito Data Warehouse)2014
SubscribeBanking and Financial Services212000$98.6BUnited StatesClouderaCloudera Enterprise Platform2014
SubscribeBanking and Financial Services212000$98.6BUnited StatesMicrosoftMicrosoft Azure Synapse Analytics2017
SubscribeBanking and Financial Services212000$98.6BUnited StatesIBMIBM Netezza Data Warehouse2014
SubscribeRetail207552$36.7BIndiaSAPSAP BW (Business Warehouse)2010
SubscribeRetail206000$139.1BUnited StatesOracleOracle Autonomous Data Warehouse2020
SubscribeRetail206000$139.1BUnited StatesMicrosoftMicrosoft Azure Synapse Analytics2019
SubscribeRetail206000$139.1BUnited StatesSAPSAP BW/4HANA2019
SubscribeCommunications204236$122.9BGermanyClouderaCloudera Enterprise Platform2017
SubscribeManufacturing202763$44.5BGermanySAPSAP BW (Business Warehouse)2018
SubscribeManufacturing200000$17.1BSingaporeSAPSAP BW (Business Warehouse)2010
SubscribeProfessional Services200000$64.3BAustraliaClouderaCloudera Data Warehouse2015
SubscribeProfessional Services200000$64.3BAustraliaSAPSAP BW (Business Warehouse)2015
SubscribeManufacturing200000$17.1BSingaporeSnowflakeSnowflake Data Warehouse2020
SubscribeProfessional Services190711$282.8BUnited StatesSAPSAP BW/4HANA2018
SubscribeRetail188811$37.3BFranceSAPSAP BW (Business Warehouse)2015
SubscribeProfessional Services186000$121.6BUnited StatesSnowflakeSnowflake Data Warehouse2020
SubscribeRetail185800$38.7BUnited StatesSnowflakeSnowflake Data Warehouse2018
SubscribeAutomotive177000$176.2BUnited StatesClouderaCloudera Hortonworks Data Platform2011
SubscribeAutomotive177000$176.2BUnited StatesClouderaCloudera Enterprise Platform2012
SubscribeAutomotive177000$176.2BUnited StatesOracleOracle Autonomous Data Warehouse2020
SubscribeAutomotive177000$176.2BUnited StatesIBMIBM Netezza Data Warehouse2018
SubscribeAutomotive176000$93.6BUnited StatesIBMIBM Netezza Data Warehouse2020
SubscribeMedia173250$88.9BUnited StatesSAPSAP BW (Business Warehouse)2018
SubscribeUtilities171490$156.8BFranceSnowflakeSnowflake Data Warehouse2020
SubscribeProfessional Services160900$12.6BUnited StatesOracleOracle Autonomous Data Warehouse2020
SubscribeBanking and Financial Services157883$112.1BGermanySnowflakeSnowflake Data Warehouse2020
SubscribeHealthcare156000$28.4BUnited StatesEpic SystemsEpic Clarity2018
SubscribeConsumer Packaged Goods154540$65.3BBelgiumSAPSAP BW (Business Warehouse)2009
SubscribeAutomotive150000$27.9BFranceClouderaCloudera Enterprise Platform2016
SubscribeRetail150000$21.8BBrazilClouderaCloudera Enterprise Platform2020
SubscribeAutomotive149475$154.7BGermanyInformaticaInformatica Data Quality2018
SubscribeRetail148498$43.1BUnited KingdomSnowflakeSnowflake Data Warehouse2020
SubscribeCommunications146040$122.4BUnited StatesApache SoftwareApache Hive2018
SubscribeCommunications146040$122.4BUnited StatesSnowflakeSnowflake Data Warehouse2022
SubscribeCommunications146040$122.4BUnited StatesSnowflakeSnowflake Telecom Data Cloud2024
SubscribeRetail138808$87.6BUnited StatesOracleOracle Autonomous Data Warehouse2020
SubscribeAutomotive133580$88.4BJapanClouderaCloudera Hortonworks Data Platform2014
SubscribeLife Sciences131900$85.2BUnited StatesSAPSAP BW (Business Warehouse)2010
SubscribeLife Sciences131900$85.2BUnited StatesIBMIBM Netezza Data Warehouse2018
SubscribeLife Sciences131900$85.2BUnited StatesInformaticaInformatica Data Quality2016
SubscribeProfessional Services130000$13.7BUnited StatesSAPSAP BW/4HANA2015
SubscribeConstruction and Real Estate130000$31.9BUnited StatesIBMIBM Netezza Data Warehouse2021
SubscribeProfessional Services128400$72.0BUnited StatesClouderaCloudera Enterprise Platform2015
SubscribeManufacturing124800$54.2BUnited StatesSAPSAP BW (Business Warehouse)2020
SubscribeEducation104546$25.1BUnited StatesOracleOracle Autonomous Data Warehouse2019

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.