Target
1000 Nicollet Mall,
Minneapolis, 55403, MN,
United States
Minneapolis, 55403, MN,
United States
1 612-304-6073
Retail
Target Technographics
Target Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Target and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 440000 Target employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Target has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, Workday Absence Management for Absence and Leave Management in 2018, IBM Maximo for Enterprise Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Target is running and its propensity to invest more and deepen its relationship with SAP , PayPal , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Target revenues, which have grown to $106.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Target intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Target Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2021 | 2023 |
In 2021, Target migrated from SAP ERP ECC 6.0 to SAP S/4 HANA as an ERP Financial implementation focused on finance capabilities and procure to pay modernization. The SAP S/4 HANA program was scoped to replatform core finance functions across Accounts Payable, Revenue and Receivables, Vendor Income, and Inventory Valuation and Gross Margin.
Implementation included modular configuration for Accounts Payable matching workflows, revenue accounting, receivables processing, and IVGM controls, alongside application lifecycle management governance. The program emphasized process documentation and alignment, achieving 95% approval alignment on process documentation to support migration sequencing and cutover planning.
Operational coverage was finance organization centric, with program management overseeing multiple workstreams including ALM, Revenue and Receivables, Accounts Payable, Vendor Income, and AP Match Modernization. Program artifacts included an S4 Program Plan and bi-weekly status reports for 90 plus stakeholders, structured design workshops for AP Match Modernization to reduce manual interventions, and business cutover planning for Go Live readiness.
Target developed and implemented an S4 Program Governance Framework to centralize decision making and risk management, which reduced decision making delays by 30% and accelerated the Change Approval Board process. Risk and issue management was optimized, closing 100% of 421 RAID items prior to S4 handoff and reducing unresolved technical debt from 60+ to 22 open RCRs, while approval cycle time shortened from over 4 weeks to under 2 weeks.
Governance and cadence drove stated operational outcomes, including 90% on time business milestone completion and 100% cutover readiness with minimal unplanned downtime. Ongoing work continues on AP Match Modernization to improve the perfect match rate and reduce manual touchpoints within Accounts Payable.
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Expense Management | ERP Financial Management |
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2009 | 2009 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2018 | 2018 |
In 2018, Target deployed Workday Absence Management as part of a broader Workday rollout to modernize HR capabilities and achieve greater organizational agility. The Workday Absence Management implementation sits within the Absence and Leave Management category and enabled Target HR team members to reconfigure business processes quickly without code changes that require developer deployments.
The deployment included Workday Human Capital Management, Payroll, Compensation, Time and Absence, Recruiting, Learning, Onboarding, and Talent Optimization modules, with Absence Management integrated into the Time and Absence functional area. Workday provided multiple testing environments that Target used to model and analyze configuration changes and to evaluate software updates prior to production, supporting configuration-driven workflows and automated validation during release cycles.
When connections to other vendors systems were required, Target used Workday’s integration tools to build and modify integrations and to validate results in the same test environments, maintaining change control across integration points. Operational ownership centered on Target HR teams, with the implementation impacting absence and leave administration, payroll interfacing, talent processes, onboarding, and learning workflows.
Governance was structured around configuration-first change management, using sandbox and test tenants to assess process changes before rollout and to reduce reliance on development cycles. The Workday Absence Management implementation provided the foundation, flexibility, and speed cited by Dana Klein, director of technology at Target, as key outcomes for the HR software platform.
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Benefits Administration | HCM |
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2019 | 2019 |
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2022 | 2023 |
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Employee Experience | HCM |
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2018 | 2018 |
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Employee Experience | HCM |
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2020 | 2020 |
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HR Compliance | HCM |
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2017 | 2018 |
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HR Service Delivery | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2012 | 2014 |
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Workforce Management | HCM |
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2013 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Target implemented IBM Maximo for Enterprise Asset Management to support Engineering and Facilities work management across its Distribution Centers and Fulfillment Centers. The implementation positioned IBM Maximo as the operational CMMS platform for creating and assigning work orders, scheduling preventive and corrective maintenance, and maintaining an enterprise asset registry.
IBM Maximo was configured to manage core EAM modules including work order management, asset and job plan configuration, preventive maintenance scheduling, storeroom and MRO spare parts inventory control, purchase order creation, and reporting for E&F leadership. The configuration included structured work packages and technician-level job plans to support kitting and efficient team member project execution, reflecting CMMS technician responsibilities for organizing, planning, and scheduling maintenance work.
The deployment included explicit operational integrations and touch points, notably exchange of purchase order and invoice data with Target financial payment systems via the EFAA process for procurement and payment workflows. Operational coordination was maintained with external vendor service providers, including use of Amerit Fleet Management Services for trailer maintenance, and procedural interfaces with the yard management system and site security to capture red tag status and update Out of Service reports.
Governance and operational ownership were centered in the Engineering and Facilities organization, where CMMS technicians and E&F operations managers own data integrity, asset setup, parts master records, and work order prioritization rules. Routine responsibilities documented in the environment included MRO cycle counting, vendor invoice validation, emergency repair coordination, and producing maintenance reports from IBM Maximo to inform leadership decisions and daily operations.
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Facility Management | ERP Services and Operations |
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2013 | 2013 |
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Field Service Management | ERP Services and Operations |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2017 | 2018 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
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2014 | 2014 |
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Data Warehouse | Analytics and BI |
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2012 | 2012 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Online Meeting Scheduling | Collaboration |
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2016 | 2016 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Content Management | Content Management |
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2025 | 2025 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Product Information Management | eCommerce |
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2013 | 2013 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Allocation and Replenishment | SCM |
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2014 | 2015 |
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Demand Forecasting and Planning | SCM |
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2012 | 2012 |
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Supply Chain Management | SCM |
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2018 | 2018 |
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Transportation Management | SCM |
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2017 | 2017 |
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Warehouse Management | SCM |
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2013 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2007 | 2007 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2018 | 2019 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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EPM | EPM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2012 | 2012 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2009 | 2009 |
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Sourcing | Procurement |
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2018 | 2018 |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Critical Event Management | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Robotic Process Automation | PaaS |
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2021 | 2022 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2006 | 2006 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Data Warehouse Appliance | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2010 | 2010 |
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Database Management | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2016 | 2016 |
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Servers, Storage and Networking | IaaS |
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2005 | 2005 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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VPN | CyberSecurity |
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2020 | 2020 |
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Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Surveillance System | Physical Security |
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1987 | 1988 |
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Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Security MSP | Managed Services Provider (MSP) |
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2016 | 2017 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Target
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Target Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Target IT executives and key decision makers. This section highlights Target's latest recorded technology evaluations, including DailyPay for Earned Wage Access on 2026-03-16, Workday Payroll for Payroll on 2026-03-03, and Ceridian Dayforce HCM for Core HR on 2026-02-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Target digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Target Technographics
Target is a Retail organization based in United States,
with around 440000 employees and annual revenues of $106.57 billion.
Target operates a diverse technology stack with applications such as
SAP S/4 HANA, Workday Absence Management and IBM Maximo,
covering areas like ERP Financial, Absence and Leave Management and Enterprise Asset Management.
Target has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and IBM.
Target recently adopted applications including
ChatGPT Content Creator in 2025, Shopper in 2023 and Workday HCM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Target’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Target’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Target technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.