This report delves into the adoption of Generative AI platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Gen AI to pursue strategic goals and drive lasting benefits across various business functions.
The adoption of Generative AI within these top companies reveals significant investments in AI technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary AI solutions to achieve their business objectives. This multi-vendor approach allows them to tailor AI deployments that drive competitive advantages, operational efficiencies, and overall sustainability.
Our latest findings detail the software purchases related to Gen AI platforms among these top 100 enterprises, their technology investments span a range of AI tools and solutions, underscoring the complexity of AI adoption at this level.
Generative AI Vendors Among the Global Top 100
OpenAI currently holds a 30% market share in the Generative AI space, making it the leading provider among the Global Top 100, followed by Google, Perplexity, Microsoft, and SAP.
Vendor | Generative AI Platforms Apps | Customers | Market Share |
---|---|---|---|
OpenAI | OpenAI GPT-3, OpenAI GPT-3.5, OpenAI GPT-4 | 30 | 30% |
Google Cloud Vertex AI | 24 | 24% | |
Perplexity | Perplexity | 16 | 16% |
Microsoft | Microsoft 365 Copilot, Microsoft Azure OpenAI Service | 7 | 7% |
SAP | SAP Business AI | 4 | 4% |
IBM | IBM Watsonx AI | 4 | 4% |
Appian | Appian AI Process Platform | 3 | 3% |
Zycus | Zycus GenAI | 2 | 2% |
Salesforce | Salesforce Einstein GPT | 2 | 2% |
Oracle | Oracle OCI Generative AI | 2 | 2% |
Nice Systems | Nice Enlighten AI for CX | 2 | 2% |
Rackspace Technology | Foundry for AI by Rackspace | 1 | 1% |
Inetum | Inetum GenAI | 1 | 1% |
FourKites | FourKites Fin AI | 1 | 1% |
Amazon Web Services (AWS) | Amazon Q, Amazon Bedrock, Amazon CodeWhisperer | 1 | 1% |
Grand Total | 100 | 100% |
The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Generative AI. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.
By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and AI innovation.
Custom data cuts related to the Generative AI Market are available:
- Top Generative AI Vendors, Market Size and Market Forecast 2023-2027
- Generative AI Market By Vertical Market (21 Industry)
- Generative AI Market By Country (USA + 45 countries)
- Generative AI Market By Region (Americas, EMEA, APAC)
- Generative AI Market By Customer Size (revenue, employee count, asset)
- Generative AI Market By Channel (Direct vs Indirect)
- Generative AI Market By Vendor or Product
Global Top 100 adopting Generative AI Platforms
The influence of these top 100 organizations on the broader AI market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of AI and driving innovations that impact the industry at large.
Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in AI adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Generative AI.
Our research team continuously tracks the adoption of various Generative AI platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new AI implementations, providing clients with current and relevant insights into market shifts.
Here are the Global Top 100 companies and their adoption of Generative AI platforms
Customer | Industry | Employees | Revenue | Country | Vendor | Generative AI Platforms Apps | When |
---|---|---|---|---|---|---|---|
The Coca-Cola Company | Consumer Packaged Goods | 700000 | $45.8B | United States | OpenAI | OpenAI GPT-4 | 2023 |
UHG | Healthcare | 440000 | $324.1B | United States | OpenAI | OpenAI GPT-4 | 2023 |
Carrefour | Retail | 305309 | $102.5B | France | OpenAI | OpenAI GPT-4 | 2023 |
HCA Healthcare | Healthcare | 294000 | $60.2B | United States | Google Cloud Vertex AI | 2023 | |
Citi | Banking and Financial Services | 229000 | $78.5B | United States | OpenAI | OpenAI GPT-4 | 2023 |
HCL Technologies | Professional Services | 220000 | $13.4B | India | Amazon Web Services (AWS) | Amazon CodeWhisperer | 2023 |
Mercedes-Benz AG | Automotive | 172000 | $163.0B | Germany | Google Cloud Vertex AI | 2024 | |
Oracle | Professional Services | 164000 | $53.7B | United States | Oracle | Oracle OCI Generative AI | 2024 |
General Motors | Automotive | 163000 | $171.8B | United States | Google Cloud Vertex AI | 2023 | |
Carnival Corporation & plc | Leisure and Hospitality | 120000 | $2.3B | United States | Nice Systems | Nice Enlighten AI for CX | 2024 |
Valeo | Automotive | 109600 | $24.1B | France | Google Cloud Vertex AI | 2024 | |
Elevance Health | Healthcare | 100000 | $17.1B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Delta Air Lines | Transportation | 100000 | $57.3B | United States | SAP | SAP Business AI | 2023 |
Heineken | Consumer Packaged Goods | 90000 | $33.2B | Netherlands | Zycus | Zycus GenAI | 2024 |
Apollo Hospitals Enterprise | Healthcare | 83147 | $2.2B | India | Google Cloud Vertex AI | 2023 | |
Subscribe | Banking and Financial Services | 82000 | $50.2B | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Healthcare | 76000 | $16.0B | United States | Microsoft | Microsoft 365 Copilot | 2023 |
Subscribe | Healthcare | 70000 | $12.1B | United States | Google Cloud Vertex AI | 2023 | |
Subscribe | Communications | 67000 | $78.6B | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Professional Services | 64000 | $19.2B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Consumer Packaged Goods | 60000 | $15.9B | United States | Google Cloud Vertex AI | 2023 | |
Subscribe | Life Sciences | 53155 | $29.4B | Germany | IBM | IBM Watsonx AI Commentary | 2023 |
Subscribe | Construction and Real Estate | 52000 | $9.5B | United States | Microsoft | Microsoft Azure OpenAI Service | 2024 |
Subscribe | Construction and Real Estate | 52000 | $9.5B | United States | Microsoft | Microsoft 365 Copilot | 2024 |
Subscribe | Healthcare | 50000 | $140.0B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Healthcare | 45005 | $8.0B | United States | Microsoft | Microsoft Azure OpenAI Service | 2023 |
Subscribe | Healthcare | 45000 | $4.0B | Canada | Google Cloud Vertex AI | 2023 | |
Subscribe | Healthcare | 44000 | $27.0B | United States | Google Cloud Vertex AI | 2024 | |
Subscribe | Media | 35300 | $41.3B | United States | OpenAI | OpenAI GPT-3 | 2021 |
Subscribe | Retail | 30000 | $8.0B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Retail | 30000 | $6.3B | United States | Google Cloud Vertex AI | 2024 | |
Subscribe | Banking and Financial Services | 30000 | $11.7B | United Arab Emirates | Microsoft | Microsoft 365 Copilot | 2023 |
Subscribe | Communications | 25000 | $14.6B | United States | Microsoft | Microsoft 365 Copilot | 2023 |
Subscribe | Professional Services | 25000 | $7.4B | United Kingdom | Appian | Appian AI Process Platform | 2024 |
Subscribe | Government | 19164 | $7.2B | Iceland | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Education | 18500 | $2.8B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Professional Services | 18100 | $6.9B | United States | SAP | SAP Business AI | 2024 |
Subscribe | Professional Services | 18000 | $4.0B | United States | Google Cloud Vertex AI | 2023 | |
Subscribe | Retail | 18000 | $9.5B | Germany | Google Cloud Vertex AI | 2024 | |
Subscribe | Banking and Financial Services | 15439 | $5.5B | United States | Google Cloud Vertex AI | 2023 | |
Subscribe | Consumer Packaged Goods | 15000 | $6.2B | United States | FourKites | FourKites Fin AI | 2023 |
Subscribe | Professional Services | 13000 | $8.8B | United States | OpenAI | OpenAI GPT-3.5 | 2022 |
Subscribe | Professional Services | 13000 | $8.8B | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Retail | 12200 | $8.7B | United States | Salesforce | Salesforce Einstein GPT | 2023 |
Subscribe | Manufacturing | 12000 | $5.5B | United States | Google Cloud Vertex AI | 2023 | |
Subscribe | Healthcare | 10000 | $728M | Canada | Google Cloud Vertex AI | 2024 | |
Subscribe | Consumer Packaged Goods | 8978 | $1.7B | Italy | Appian | Appian AI Process Platform | 2024 |
Subscribe | Retail | 8500 | $5.0B | France | Perplexity | Perplexity | 2024 |
Subscribe | Professional Services | 8300 | $5.2B | Canada | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Banking and Financial Services | 8200 | $1.1B | Malaysia | Microsoft | Microsoft 365 Copilot | 2023 |
Subscribe | Banking and Financial Services | 8073 | $1.3B | Malaysia | Google Cloud Vertex AI | 2023 | |
Subscribe | Professional Services | 8000 | $1.4B | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Professional Services | 7024 | $1.7B | Japan | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Professional Services | 6414 | $2.3B | United States | IBM | IBM Watsonx AI Draw Analysis | 2023 |
Subscribe | Communications | 6100 | $9.3B | Indonesia | Google Cloud Vertex AI | 2024 | |
Subscribe | Banking and Financial Services | 5500 | $2.2B | United States | Google Cloud Vertex AI | 2023 | |
Subscribe | Professional Services | 5406 | $1.4B | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Media | 5367 | $4.6B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Manufacturing | 5000 | $1.2B | United States | OpenAI | OpenAI GPT-3.5 | 2022 |
Subscribe | Professional Services | 4900 | $1.2B | United States | Zycus | Zycus GenAI | 2024 |
Subscribe | Retail | 4550 | $1.2B | United Kingdom | Nice Systems | Nice Enlighten AI for CX | 2024 |
Subscribe | Media | 4223 | $1.0B | Japan | Perplexity | Perplexity | 2024 |
Subscribe | Education | 3900 | $1.8B | United States | Perplexity | Perplexity | 2024 |
Subscribe | Professional Services | 3500 | $517M | United States | Google Cloud Vertex AI | 2024 | |
Subscribe | Professional Services | 3380 | $3.0B | United States | OpenAI | OpenAI GPT-3.5 | 2023 |
Subscribe | Healthcare | 3200 | $510M | United States | Salesforce | Salesforce Einstein GPT | 2023 |
Subscribe | Professional Services | 3000 | $275M | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Insurance | 2621 | $1.9B | United States | Google Cloud Vertex AI | 2024 | |
Subscribe | Insurance | 2621 | $1.9B | United States | Appian | Appian AI Process Platform | 2024 |
Subscribe | Education | 2590 | $419M | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Banking and Financial Services | 2357 | $400M | Malaysia | Google Cloud Vertex AI | 2024 | |
Subscribe | Professional Services | 2300 | $970M | United States | OpenAI | OpenAI GPT-3.5 | 2022 |
Subscribe | Government | 2196 | $3.8B | Serbia | Perplexity | Perplexity | 2024 |
Subscribe | Non Profit | 2000 | $529M | United States | IBM | IBM Watsonx AI Commentary | 2023 |
Subscribe | Non Profit | 2000 | $529M | United States | IBM | IBM Watsonx AI Draw Analysis | 2023 |
Subscribe | Professional Services | 2000 | $440M | United States | OpenAI | OpenAI GPT-3.5 | 2022 |
Subscribe | Consumer Packaged Goods | 2000 | $1.8B | United States | SAP | SAP Business AI | 2024 |
Subscribe | Government | 2000 | $465M | France | Inetum | Inetum GenAI | 2024 |
Subscribe | Retail | 2000 | $300M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Manufacturing | 2000 | $559M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Education | 1590 | $161M | India | Perplexity | Perplexity | 2024 |
Subscribe | Professional Services | 1400 | $230M | Finland | Rackspace Technology | Foundry for AI by Rackspace | 2024 |
Subscribe | Automotive | 1114 | $596M | United Kingdom | SAP | SAP Business AI | 2024 |
Subscribe | Professional Services | 1000 | $123M | Australia | Google Cloud Vertex AI | 2023 | |
Subscribe | Professional Services | 1000 | $325M | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Distribution | 1000 | $250M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Aerospace and Defense | 1000 | $400M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Manufacturing | 1000 | $100M | Russia | Perplexity | Perplexity | 2024 |
Subscribe | Media | 900 | $240M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Professional Services | 750 | $428M | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Professional Services | 700 | $75M | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Retail | 700 | $320M | France | Google Cloud Vertex AI | 2024 | |
Subscribe | Professional Services | 680 | $170M | Guatemala | Perplexity | Perplexity | 2024 |
Subscribe | Professional Services | 650 | $369M | United States | OpenAI | OpenAI GPT-4 | 2023 |
Subscribe | Professional Services | 600 | $60M | United States | Google Cloud Vertex AI | 2024 | |
Subscribe | Professional Services | 600 | $130M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Non Profit | 600 | $50M | United States | Perplexity | Perplexity | 2024 |
Subscribe | Professional Services | 600 | $80M | United States | Oracle | Oracle OCI Generative AI | 2024 |
Subscribe | Professional Services | 600 | $130M | Australia | Perplexity | Perplexity | 2024 |
Subscribe | Consumer Packaged Goods | 550 | $105M | New Zealand | Perplexity | Perplexity | 2024 |
Source: APPS RUN THE WORLD, October 2024
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.