Generative AI Adoption Among the Global Top 100
Generative AI Adoption Among the Global Top 100

This report delves into the adoption of Generative AI platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Gen AI to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Generative AI within these top companies reveals significant investments in AI technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary AI solutions to achieve their business objectives. This multi-vendor approach allows them to tailor AI deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Gen AI platforms among these top 100 enterprises, their technology investments span a range of AI tools and solutions, underscoring the complexity of AI adoption at this level.

Generative AI Vendors Among the Global Top 100

OpenAI currently holds a 30% market share in the Generative AI space, making it the leading provider among the Global Top 100, followed by Google, Perplexity, Microsoft, and SAP.

VendorGenerative AI Platforms AppsCustomersMarket Share
OpenAIOpenAI GPT-3, OpenAI GPT-3.5, OpenAI GPT-43030%
GoogleGoogle Cloud Vertex AI2424%
PerplexityPerplexity1616%
MicrosoftMicrosoft 365 Copilot, Microsoft Azure OpenAI Service77%
SAPSAP Business AI44%
IBMIBM Watsonx AI44%
AppianAppian AI Process Platform33%
ZycusZycus GenAI22%
SalesforceSalesforce Einstein GPT22%
OracleOracle OCI Generative AI22%
Nice SystemsNice Enlighten AI for CX22%
Rackspace TechnologyFoundry for AI by Rackspace11%
InetumInetum GenAI11%
FourKitesFourKites Fin AI11%
Amazon Web Services (AWS)Amazon Q, Amazon Bedrock, Amazon CodeWhisperer11%
Grand Total100100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Generative AI. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and AI innovation.

Custom data cuts related to the Generative AI Market are available:

  • Top Generative AI Vendors, Market Size and Market Forecast 2023-2027
  • Generative AI Market By Vertical Market (21 Industry)
  • Generative AI Market By Country (USA + 45 countries)
  • Generative AI Market By Region (Americas, EMEA, APAC)
  • Generative AI Market By Customer Size (revenue, employee count, asset)
  • Generative AI Market By Channel (Direct vs Indirect)
  • Generative AI Market By Vendor or Product

Global Top 100 adopting Generative AI Platforms

The influence of these top 100 organizations on the broader AI market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of AI and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in AI adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Generative AI.

Our research team continuously tracks the adoption of various Generative AI platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new AI implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Generative AI platforms

CustomerIndustryEmployeesRevenueCountryVendorGenerative AI Platforms AppsWhen
The Coca-Cola CompanyConsumer Packaged Goods700000$45.8BUnited StatesOpenAIOpenAI GPT-42023
UHGHealthcare440000$324.1BUnited StatesOpenAIOpenAI GPT-42023
CarrefourRetail305309$102.5BFranceOpenAIOpenAI GPT-42023
HCA HealthcareHealthcare294000$60.2BUnited StatesGoogleGoogle Cloud Vertex AI2023
CitiBanking and Financial Services229000$78.5BUnited StatesOpenAIOpenAI GPT-42023
HCL TechnologiesProfessional Services220000$13.4BIndiaAmazon Web Services (AWS)Amazon CodeWhisperer2023
Mercedes-Benz AGAutomotive172000$163.0BGermanyGoogleGoogle Cloud Vertex AI2024
OracleProfessional Services164000$53.7BUnited StatesOracleOracle OCI Generative AI2024
General MotorsAutomotive163000$171.8BUnited StatesGoogleGoogle Cloud Vertex AI2023
Carnival Corporation & plcLeisure and Hospitality120000$2.3BUnited StatesNice SystemsNice Enlighten AI for CX2024
ValeoAutomotive109600$24.1BFranceGoogleGoogle Cloud Vertex AI2024
Elevance HealthHealthcare100000$17.1BUnited StatesOpenAIOpenAI GPT-3.52023
Delta Air LinesTransportation100000$57.3BUnited StatesSAPSAP Business AI2023
HeinekenConsumer Packaged Goods90000$33.2BNetherlandsZycusZycus GenAI2024
Apollo Hospitals EnterpriseHealthcare83147$2.2BIndiaGoogleGoogle Cloud Vertex AI2023
SubscribeBanking and Financial Services82000$50.2BUnited StatesOpenAIOpenAI GPT-42023
SubscribeHealthcare76000$16.0BUnited StatesMicrosoftMicrosoft 365 Copilot2023
SubscribeHealthcare70000$12.1BUnited StatesGoogleGoogle Cloud Vertex AI2023
SubscribeCommunications67000$78.6BUnited StatesOpenAIOpenAI GPT-42023
SubscribeProfessional Services64000$19.2BUnited StatesOpenAIOpenAI GPT-3.52023
SubscribeConsumer Packaged Goods60000$15.9BUnited StatesGoogleGoogle Cloud Vertex AI2023
SubscribeLife Sciences53155$29.4BGermanyIBMIBM Watsonx AI Commentary2023
SubscribeConstruction and Real Estate52000$9.5BUnited StatesMicrosoftMicrosoft Azure OpenAI Service2024
SubscribeConstruction and Real Estate52000$9.5BUnited StatesMicrosoftMicrosoft 365 Copilot2024
SubscribeHealthcare50000$140.0BUnited StatesOpenAIOpenAI GPT-3.52023
SubscribeHealthcare45005$8.0BUnited StatesMicrosoftMicrosoft Azure OpenAI Service2023
SubscribeHealthcare45000$4.0BCanadaGoogleGoogle Cloud Vertex AI2023
SubscribeHealthcare44000$27.0BUnited StatesGoogleGoogle Cloud Vertex AI2024
SubscribeMedia35300$41.3BUnited StatesOpenAIOpenAI GPT-32021
SubscribeRetail30000$8.0BUnited StatesOpenAIOpenAI GPT-3.52023
SubscribeRetail30000$6.3BUnited StatesGoogleGoogle Cloud Vertex AI2024
SubscribeBanking and Financial Services30000$11.7BUnited Arab EmiratesMicrosoftMicrosoft 365 Copilot2023
SubscribeCommunications25000$14.6BUnited StatesMicrosoftMicrosoft 365 Copilot2023
SubscribeProfessional Services25000$7.4BUnited KingdomAppianAppian AI Process Platform2024
SubscribeGovernment19164$7.2BIcelandOpenAIOpenAI GPT-42023
SubscribeEducation18500$2.8BUnited StatesOpenAIOpenAI GPT-3.52023
SubscribeProfessional Services18100$6.9BUnited StatesSAPSAP Business AI2024
SubscribeProfessional Services18000$4.0BUnited StatesGoogleGoogle Cloud Vertex AI2023
SubscribeRetail18000$9.5BGermanyGoogleGoogle Cloud Vertex AI2024
SubscribeBanking and Financial Services15439$5.5BUnited StatesGoogleGoogle Cloud Vertex AI2023
SubscribeConsumer Packaged Goods15000$6.2BUnited StatesFourKitesFourKites Fin AI2023
SubscribeProfessional Services13000$8.8BUnited StatesOpenAIOpenAI GPT-3.52022
SubscribeProfessional Services13000$8.8BUnited StatesOpenAIOpenAI GPT-42023
SubscribeRetail12200$8.7BUnited StatesSalesforceSalesforce Einstein GPT2023
SubscribeManufacturing12000$5.5BUnited StatesGoogleGoogle Cloud Vertex AI2023
SubscribeHealthcare10000$728MCanadaGoogleGoogle Cloud Vertex AI2024
SubscribeConsumer Packaged Goods8978$1.7BItalyAppianAppian AI Process Platform2024
SubscribeRetail8500$5.0BFrancePerplexityPerplexity2024
SubscribeProfessional Services8300$5.2BCanadaOpenAIOpenAI GPT-3.52023
SubscribeBanking and Financial Services8200$1.1BMalaysiaMicrosoftMicrosoft 365 Copilot2023
SubscribeBanking and Financial Services8073$1.3BMalaysiaGoogleGoogle Cloud Vertex AI2023
SubscribeProfessional Services8000$1.4BUnited StatesOpenAIOpenAI GPT-42023
SubscribeProfessional Services7024$1.7BJapanOpenAIOpenAI GPT-42023
SubscribeProfessional Services6414$2.3BUnited StatesIBMIBM Watsonx AI Draw Analysis2023
SubscribeCommunications6100$9.3BIndonesiaGoogleGoogle Cloud Vertex AI2024
SubscribeBanking and Financial Services5500$2.2BUnited StatesGoogleGoogle Cloud Vertex AI2023
SubscribeProfessional Services5406$1.4BUnited StatesOpenAIOpenAI GPT-42023
SubscribeMedia5367$4.6BUnited StatesOpenAIOpenAI GPT-3.52023
SubscribeManufacturing5000$1.2BUnited StatesOpenAIOpenAI GPT-3.52022
SubscribeProfessional Services4900$1.2BUnited StatesZycusZycus GenAI2024
SubscribeRetail4550$1.2BUnited KingdomNice SystemsNice Enlighten AI for CX2024
SubscribeMedia4223$1.0BJapanPerplexityPerplexity2024
SubscribeEducation3900$1.8BUnited StatesPerplexityPerplexity2024
SubscribeProfessional Services3500$517MUnited StatesGoogleGoogle Cloud Vertex AI2024
SubscribeProfessional Services3380$3.0BUnited StatesOpenAIOpenAI GPT-3.52023
SubscribeHealthcare3200$510MUnited StatesSalesforceSalesforce Einstein GPT2023
SubscribeProfessional Services3000$275MUnited StatesOpenAIOpenAI GPT-42023
SubscribeInsurance2621$1.9BUnited StatesGoogleGoogle Cloud Vertex AI2024
SubscribeInsurance2621$1.9BUnited StatesAppianAppian AI Process Platform2024
SubscribeEducation2590$419MUnited StatesOpenAIOpenAI GPT-42023
SubscribeBanking and Financial Services2357$400MMalaysiaGoogleGoogle Cloud Vertex AI2024
SubscribeProfessional Services2300$970MUnited StatesOpenAIOpenAI GPT-3.52022
SubscribeGovernment2196$3.8BSerbiaPerplexityPerplexity2024
SubscribeNon Profit2000$529MUnited StatesIBMIBM Watsonx AI Commentary2023
SubscribeNon Profit2000$529MUnited StatesIBMIBM Watsonx AI Draw Analysis2023
SubscribeProfessional Services2000$440MUnited StatesOpenAIOpenAI GPT-3.52022
SubscribeConsumer Packaged Goods2000$1.8BUnited StatesSAPSAP Business AI2024
SubscribeGovernment2000$465MFranceInetumInetum GenAI2024
SubscribeRetail2000$300MUnited StatesPerplexityPerplexity2024
SubscribeManufacturing2000$559MUnited StatesPerplexityPerplexity2024
SubscribeEducation1590$161MIndiaPerplexityPerplexity2024
SubscribeProfessional Services1400$230MFinlandRackspace TechnologyFoundry for AI by Rackspace2024
SubscribeAutomotive1114$596MUnited KingdomSAPSAP Business AI2024
SubscribeProfessional Services1000$123MAustraliaGoogleGoogle Cloud Vertex AI2023
SubscribeProfessional Services1000$325MUnited StatesOpenAIOpenAI GPT-42023
SubscribeDistribution1000$250MUnited StatesPerplexityPerplexity2024
SubscribeAerospace and Defense1000$400MUnited StatesPerplexityPerplexity2024
SubscribeManufacturing1000$100MRussiaPerplexityPerplexity2024
SubscribeMedia900$240MUnited StatesPerplexityPerplexity2024
SubscribeProfessional Services750$428MUnited StatesOpenAIOpenAI GPT-42023
SubscribeProfessional Services700$75MUnited StatesOpenAIOpenAI GPT-42023
SubscribeRetail700$320MFranceGoogleGoogle Cloud Vertex AI2024
SubscribeProfessional Services680$170MGuatemalaPerplexityPerplexity2024
SubscribeProfessional Services650$369MUnited StatesOpenAIOpenAI GPT-42023
SubscribeProfessional Services600$60MUnited StatesGoogleGoogle Cloud Vertex AI2024
SubscribeProfessional Services600$130MUnited StatesPerplexityPerplexity2024
SubscribeNon Profit600$50MUnited StatesPerplexityPerplexity2024
SubscribeProfessional Services600$80MUnited StatesOracleOracle OCI Generative AI2024
SubscribeProfessional Services600$130MAustraliaPerplexityPerplexity2024
SubscribeConsumer Packaged Goods550$105MNew ZealandPerplexityPerplexity2024

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.