General Motors
300 Renaissance Center,
Detroit, 48265-3000, MI,
United States
Detroit, 48265-3000, MI,
United States
1 313-667-1500
Automotive
General Motors Technographics
General Motors Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by General Motors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 162000 General Motors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that General Motors has purchased the following applications: Hexagon Actran for 3D Modeling in 2023, Workday Absence Management for Absence and Leave Management in 2018, Tableau for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems General Motors is running and its propensity to invest more and deepen its relationship with Hexagon , Workday , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing General Motors revenues, which have grown to $187.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for General Motors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
General Motors Data, Technology Stack, and Enterprise Applications
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hexagon | Legacy | Hexagon Actran | 3D Modeling | PLM and Engineering | n/a | 2023 | 2024 |
In 2023, General Motors implemented Hexagon Actran to support AVAS speaker modelling within EV acoustic engineering. Hexagon Actran, classified under 3D Modeling, was applied to create test-based speaker models that better match physical measurements and to accelerate regulatory compliance workflows across US and EU markets.
The deployment focused on acoustic simulation and speaker validation workflows, leveraging Actran Acoustics and Acoustic Radiation capabilities together with Actran VI for speaker modelling and verification. Configuration emphasized test-driven model creation, frequency dependent radiation simulation, and virtual instrument style comparison between model output and measured speaker data.
Operational scope covered GM EV acoustic engineering teams and AVAS regulatory engineering groups, with workflows centered on producing compliant speaker signatures for US and EU regulations. The implementation integrated test measurement data into the modelling pipeline to close the loop between physical tests and simulation, improving fidelity of virtual speaker models.
Governance included a model validation and sign off process driven by test-to-simulation agreement, and rollout prioritized AVAS development paths where regulatory timing required faster iteration. Outcomes reported included faster, more realistic AVAS model creation and closer agreement with test data, enabling accelerated development for regulatory compliance.
|
|
|
|
|
Computational Fluid Dynamics (CFD) | PLM and Engineering |
|
2018 | 2019 |
|
|
|
|
|
Computational Fluid Dynamics (CFD) | PLM and Engineering |
|
2014 | 2014 |
|
|
|
|
|
Computer-Aided Design (CAD) | PLM and Engineering |
|
2016 | 2018 |
|
|
|
|
|
Electronic Design | PLM and Engineering |
|
2017 | 2017 |
|
|
|
|
|
Material Simulation | PLM and Engineering |
|
2014 | 2014 |
|
|
|
|
|
Optical Simulation and Design | PLM and Engineering |
|
2021 | 2021 |
|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2021 | 2021 |
|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2021 | 2021 |
|
|
|
|
|
Signal Integrity | PLM and Engineering |
|
2015 | 2015 |
|
HCM
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2014 | 2018 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2019 | 2019 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2006 | 2006 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2022 | 2022 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2000 | 2000 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Database Management | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Database Management | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Database Management | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Database Management | IaaS |
|
2011 | 2012 |
|
|
|
|
|
Infrastructure as Code (IaC) | IaaS |
|
2022 | 2022 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Lifecycle Management | ITSM |
|
2023 | 2023 |
|
|
|
|
|
IT Service Management | ITSM |
|
2015 | 2015 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2021 | 2021 |
|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Operating System (OS) | PaaS |
|
2016 | 2016 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2020 | 2020 |
|
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Blockchain Platform | Blockchain |
|
2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Tracking and Recording | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Engagement | CRM |
|
2025 | 2025 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2011 | 2011 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2013 | 2014 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2013 | 2014 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
PR and Media Communication | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Social Media Management | CRM |
|
2016 | 2016 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2015 | 2015 |
|
|
|
|
|
Digital Asset Management | Content Management |
|
2015 | 2015 |
|
|
|
|
|
Digital Signing | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Enterprise Asset Management | ERP Services and Operations |
|
2018 | 2018 |
|
|
|
|
|
Enterprise Asset Management | ERP Services and Operations |
|
2011 | 2011 |
|
|
|
|
|
Travel Management | ERP Services and Operations |
|
2019 | 2019 |
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2019 | 2022 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2019 | 2019 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Generative AI Platforms | AI Development |
|
2023 | 2023 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2015 | 2015 |
|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2015 |
|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2015 |
|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2016 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Natural Language Processing | AI-Powered Application |
|
2005 | 2006 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Network Detection and Response (NDR) | CyberSecurity |
|
2022 | 2022 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2019 | 2019 |
|
|
|
|
|
Procurement | Procurement |
|
2015 | 2015 |
|
|
|
|
|
Sourcing | Procurement |
|
2016 | 2016 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2020 | 2020 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2016 | 2016 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2015 | 2015 |
|
|
|
|
|
Supply Chain Compliance | SCM |
|
2019 | 2019 |
|
|
|
|
|
Supply Chain Management | SCM |
|
2015 | 2015 |
|
|
|
|
|
Supply Chain Management | SCM |
|
2012 | 2013 |
|
|
|
|
|
Transportation Management | SCM |
|
2022 | 2022 |
|
|
|
|
|
Warehouse Management | SCM |
|
2016 | 2016 |
|
|
|
|
|
Warehouse Management | SCM |
|
2016 | 2016 |
|
SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Sales Performance Management | SPM |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at General Motors
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by General Motors Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD General Motors Technographics
General Motors is a Automotive organization based in United States,
with around 162000 employees and annual revenues of $187.44 billion.
General Motors operates a diverse technology stack with applications such as
Hexagon Actran, Workday Absence Management and Tableau,
covering areas like 3D Modeling, Absence and Leave Management and Analytics and BI.
General Motors has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Hexagon, Workday and Tableau Software.
General Motors recently adopted applications including
STELLA Copilot in 2025, Hexagon Actran in 2023 and LaunchDarkly Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of General Motors’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates General Motors’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete General Motors technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.