The Heineken Company

Tweede Weteringplantsoen 21,
Amsterdam, 1017 ZD,
Netherlands

https://www.theheinekencompany.com/

31 20 523 9239

Consumer Packaged Goods

The Heineken Company Technographics

The Heineken Company Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Heineken Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 89264 The Heineken Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Heineken Company has purchased the following applications: Microsoft Power BI for Analytics and BI in 2016, Basware AP Automation for AP Automation in 2020, Leaseweb Cloud for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Heineken Company is running and its propensity to invest more and deepen its relationship with Microsoft , BasWare , Leaseweb or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Heineken Company revenues, which have grown to $35.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Heineken Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Heineken Company Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Microsoft	Legacy	Microsoft Power BI	Analytics and BI	Analytics and BI	n/a	2016	2016

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
BasWare	Legacy	Basware AP Automation	AP Automation	ERP Financial Management	n/a	2020	2020
Subscribe	Subscribe	Subscribe	AR Automation	ERP Financial Management	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2014	2015	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2012	2013	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2011	2011	Subscribe
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2014	2014	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Leaseweb	Legacy	Leaseweb Cloud	Application Hosting and Computing Services	IaaS	n/a	2021	2021
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2013	2013	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016	Subscribe

Blockchain

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Blockchain Platform	Blockchain	Subscribe	2019	2020	Subscribe

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2000	2000	Subscribe
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2009	2009	Subscribe
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2020	2021	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2011	2011	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, Sales Engagement	CRM	Subscribe	2020	2021	Subscribe

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Demand Forecasting and Planning	SCM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Transportation Management	SCM	Subscribe	2010	2010	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2014	2014	Subscribe

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Enterprise Asset Management	ERP Services and Operations	Subscribe	2019	2019	Subscribe

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2024	2024	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2021	2021	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2022	2022	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2023	2023	Subscribe

Procurement

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Source to Pay	Procurement	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Robotic Process Automation	PaaS	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Robotic Process Automation	PaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2017	2017	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2016	2016	Subscribe

IT Decision Makers and Key Stakeholders at The Heineken Company

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by The Heineken Company Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD The Heineken Company Technographics

The Heineken Company is a Consumer Packaged Goods organization based in Netherlands, with around 89264 employees and annual revenues of $35.01 billion.

The Heineken Company operates a diverse technology stack with applications such as Microsoft Power BI, Basware AP Automation and Leaseweb Cloud, covering areas like Analytics and BI, AP Automation and Application Hosting and Computing Services.

The Heineken Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, BasWare and Leaseweb.

The Heineken Company recently adopted applications including AudienceProject in 2024, Blue Yonder Demand Planning (ex JDA Demand Planning) in 2024 and Zycus GenAI in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of The Heineken Company’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates The Heineken Company’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete The Heineken Company technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

The Heineken Company Technographics

Analytics and BI

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ERP Financial Management

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IaaS

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Collaboration

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Blockchain

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CRM

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SCM

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Content Management

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