The Heineken Company
Tweede Weteringplantsoen 21,
Amsterdam, 1017 ZD,
Netherlands
Amsterdam, 1017 ZD,
Netherlands
31 20 523 9239
Consumer Packaged Goods
The Heineken Company Technographics
The Heineken Company Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Heineken Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 89264 The Heineken Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Heineken Company has purchased the following applications: Basware AP Automation for AP Automation in 2020, Crunchr People Analytics for Workforce Analytics in 2016, IBM Maximo for Enterprise Asset Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Heineken Company is running and its propensity to invest more and deepen its relationship with BasWare , FIS Global , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Heineken Company revenues, which have grown to $35.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Heineken Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Heineken Company Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BasWare | Legacy | Basware AP Automation | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, The Heineken Company implemented Basware AP Automation, an AP Automation solution deployed to consolidate and automate purchase invoice processing across its shared service center. The implementation followed an earlier consolidation decision to centralize IT, HR Facilities Management and Finance into a single Shared Service Center which services 25 business and sales units, and targeted the SSC Accounts Payable operation that handled roughly 430,000 purchase invoices per year.
The deployment delivered an end to end invoice processing flow including scanning, order matching, coding, audit trail capture and archiving, with automatic copying of PO coding and audit information to invoices and automated forwarding of matched invoices back to ERP systems for payment. Basware AP Automation leveraged Basware any ERP connectivity and an automated matching engine to reduce manual approval workflow, and the initial proof of concept to go live with the first SAP environment was completed within nine months.
Operational integration required connectivity to five distinct ERP instances, specifically two SAP 4.5 systems, SAP 4.7, SAP 5.0 and an inhouse system named Proost, to locate relevant purchase orders and perform PO based matching. The project addressed scale and supplier complexity, interfacing across a supplier base of more than 14,000 vendors, and the operational scope remained centered on the SSC and the finance and accounts payable business functions that service the domestic business units.
Governance and workflow restructuring focused on centralizing AP control inside the SSC and creating an automated approval model where fully matched invoices bypass additional approval gates, while coding and audit trails are enforced automatically. The platform therefore redefined invoice handling procedures and enabled AP resources to be redeployed to higher value tasks while preserving an auditable trail for PO related transactions.
Results reported by Heineken include significant time and cost savings, automated matching of over 90 percent of incoming e invoices with reported peaks up to 97 percent matching for electronic invoices, and a throughput of approximately 230,000 electronic invoices and 200,000 paper invoices annually. Of the electronic invoices, around 210,000 are processed end to end automatically, approval times were reduced substantially with order related electronic invoices cut by 95 percent, order related paper invoices cut by 60 percent and non order related invoices cut by 40 percent, and the SSC reduced dedicated AP resource by about 40 percent.
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AR Automation | ERP Financial Management |
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2012 | 2012 |
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ERP Financial | ERP Financial Management |
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2014 | 2015 |
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ERP Financial | ERP Financial Management |
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2012 | 2013 |
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ERP Financial | ERP Financial Management |
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2011 | 2011 |
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crunchr | Legacy | Crunchr People Analytics | Workforce Analytics | HCM | n/a | 2016 | 2016 |
In 2016, The Heineken Company implemented Crunchr People Analytics as a Workforce Analytics capability within its Head Office HR organisation. The deployment began as an HR analytics pilot and centralized reporting initiative to support HR Services processes related to international assignments, performance management, and compensation.
Crunchr People Analytics was configured to provide structured HR reporting and dashboards, with configuration work focused on people analytics, talent and compensation analysis, and employee engagement measurement. The implementation emphasized analytic models and dashboarding typical of Workforce Analytics tools, enabling cohort and trend analysis for headcount and performance distributions.
Integrations named in the implementation included SAP SuccessFactors and MobileXpense as source systems, and Power BI for visualization and distribution of reports, creating a connected pipeline between transactional HR systems and analytics outputs. Operational coverage remained centered on the Head Office and the HR Services department, where the application served as the primary analytics layer for recurring HR initiatives.
Governance was established through a key user model led by the HR Process and Technology Specialist, who coordinated configuration, reporting standards, and repeatable workflows such as the annual employee engagement survey and expense management reporting. The rollout was executed as a pilot to standardize HR reporting practices and scale analytic adoption within the HR organisation.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, The Heineken Company implemented IBM Maximo as an Enterprise Asset Management application. The IBM Maximo deployment is also observable in the company web technology footprint, indicating the platform is part of Heineken’s operational tooling mix.
The implementation centers on Enterprise Asset Management capabilities including asset lifecycle management, work order management, preventive maintenance scheduling, inventory and spare parts control, and inspection workflows. IBM Maximo is described in a configuration context that standardizes asset records and maintenance processes to support production and facilities operations, and it is positioned to centralize maintenance orchestration and asset governance across relevant business functions.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2019 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2024 | 2024 |
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Transportation Management | SCM |
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2010 | 2010 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2000 | 2000 |
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CRM | CRM |
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2009 | 2009 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2023 | 2023 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2017 | 2017 |
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Source to Pay | Procurement |
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2024 | 2024 |
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Supplier Relationship Management | Procurement |
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2021 | 2021 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2018 | 2018 |
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Treasury Management | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at The Heineken Company
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by The Heineken Company Executives
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FAQ - APPS RUN THE WORLD The Heineken Company Technographics
The Heineken Company is a Consumer Packaged Goods organization based in Netherlands,
with around 89264 employees and annual revenues of $35.01 billion.
The Heineken Company operates a diverse technology stack with applications such as
Basware AP Automation, Crunchr People Analytics and IBM Maximo,
covering areas like AP Automation, Workforce Analytics and Enterprise Asset Management.
The Heineken Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BasWare, Crunchr and IBM.
The Heineken Company recently adopted applications including
Zycus GenAI in 2024, Blue Yonder Demand Planning (ex JDA Demand Planning) in 2024 and AudienceProject in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Heineken Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Heineken Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Heineken Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.