Delta Air Lines
1030 Delta Boulevard,
Atlanta, 30354, GA,
United States
Atlanta, 30354, GA,
United States
1 404-715-2600
Transportation
Delta Air Lines Technographics
Delta Air Lines Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Delta Air Lines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 103000 Delta Air Lines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Delta Air Lines has purchased the following applications: AdDaptive Intelligence Platform for Account Based Marketing in 2018, Microsoft Power BI for Analytics and BI in 2014, Apexanalytix Firststrike for AP Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Delta Air Lines is running and its propensity to invest more and deepen its relationship with AdDaptive Intelligence , HCL Technologies , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Delta Air Lines revenues, which have grown to $61.64 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Delta Air Lines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Delta Air Lines Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdDaptive Intelligence | Legacy | AdDaptive Intelligence Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Delta Air Lines implemented AdDaptive Intelligence Platform for Account Based Marketing. Delta Air Lines is listed as a customer in vendor materials, and the deployment was positioned to support targeted account-level advertising across the carrier's enterprise marketing programs.
The AdDaptive Intelligence Platform implementation focused on account identification and audience segmentation, enabling persistent account lists, lookalike audience modeling, and persona-driven creative personalization at the account level. The deployment used programmatic ad orchestration and automated campaign sequencing to deliver tailored creative across display and social advertising channels, with in-platform campaign analytics and attribution reporting to measure engagement by account.
Operational ownership was placed with Delta's enterprise marketing and demand generation teams, with day-to-day use extending to account-based sales and regional marketing stakeholders. The platform configuration aligned with Account Based Marketing workflows and commonly supports connections to CRM systems and marketing automation platforms for audience activation and lead-to-account mapping.
Governance emphasized centralized audience management, campaign approval workflows, and measurement standards to enforce consistent account targeting and frequency controls. The AdDaptive Intelligence Platform rollout at Delta stressed repeatable processes for audience curation, creative personalization, and campaign measurement to operationalize Account Based Marketing across marketing and sales functions.
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Account Based Marketing | CRM |
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2015 | 2015 |
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Call Center | CRM |
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2023 | 2023 |
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Customer Analytics | CRM |
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2013 | 2013 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| APEX Analytix | Legacy | Apexanalytix Firststrike | AP Automation | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Delta Air Lines implemented Apexanalytix Firststrike as a core element of its P2P controls and analytics capability, deploying the application to strengthen global controls around disbursements and transaction processes. The deployment is described by Ronda Head, director of transaction processes, as part of a deliberate controls framework to protect outbound payments and to surface recoverable errors that have delivered millions in savings to Delta’s bottom line.
Apexanalytix Firststrike was configured to provide continuous transaction analytics and rule based controls across accounts payable workflows, emphasizing automated detection of payment anomalies and exception management. Implemented capabilities included policy driven controls, automated identification of duplicate or erroneous disbursements, and case management to route exceptions into finance remediation workflows, aligning with typical P2P controls and analytics functional flows.
Operational coverage for the deployment targeted global disbursements and transaction processing functions, with primary business functions impacted including accounts payable, treasury, and transaction operations. The program centralized control logic under Delta’s transaction processes organization, enabling consistent enforcement of payment policies and standardized exception handling across regions.
Governance changes accompanied the technical rollout, embedding control rules into AP workflows and establishing review and remediation procedures led by the transaction processes team. The implementation of Apexanalytix Firststrike was positioned as a long term controls framework, intended to provide ongoing protection for disbursements and sustained savings through technology based controls and services.
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AP Automation | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2008 | 2008 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2025 | 2025 |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2022 | 2022 |
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Operating System (OS) | PaaS |
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2013 | 2014 |
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Robotic Process Automation | PaaS |
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2013 | 2013 |
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Robotic Process Automation | PaaS |
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2018 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Applicant Tracking System | HCM |
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2016 | 2016 |
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Benefits Administration | HCM |
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2016 | 2016 |
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2016 | 2016 |
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Employee Experience | HCM |
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2021 | 2021 |
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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HR Service Delivery | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2019 | 2020 |
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Learning and Development | HCM |
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2021 | 2022 |
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Onboarding | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2013 | 2013 |
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Recruiting | HCM |
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2019 | 2019 |
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Succession and Leadership Planning | HCM |
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2019 | 2019 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Talent Management | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Video Interviewing | HCM |
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2020 | 2020 |
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Video Interviewing | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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Backup as a Service (BaaS) | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Container Service | IaaS |
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2022 | 2022 |
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Container Service | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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1999 | 2000 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Digital Workspace | IaaS |
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2019 | 2019 |
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Infrastructure as Code (IaC) | IaaS |
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2022 | 2022 |
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Network Management and Monitoring | IaaS |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Incident Management | ITSM |
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2007 | 2007 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Fleet Management | SCM |
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2018 | 2018 |
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Inventory Management | SCM |
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2019 | 2019 |
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Order Management | SCM |
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2018 | 2019 |
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Real-Time Transportation Visibility | SCM |
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2015 | 2015 |
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Transportation Management | SCM |
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2018 | 2018 |
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Warehouse Management | SCM |
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2015 | 2015 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2023 | 2023 |
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Treasury Management | TRM |
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2010 | 2010 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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VPN | CyberSecurity |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Lease Management | ERP Services and Operations |
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2017 | 2017 |
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Legal Practice Management | ERP Services and Operations |
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2014 | 2014 |
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Travel Management | ERP Services and Operations |
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2024 | 2024 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2023 | 2023 |
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Retirement Recordkeeping | Professional Services |
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2014 | 2014 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sourcing | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Delta Air Lines
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Delta Air Lines Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Delta Air Lines Technographics
Delta Air Lines is a Transportation organization based in United States,
with around 103000 employees and annual revenues of $61.64 billion.
Delta Air Lines operates a diverse technology stack with applications such as
AdDaptive Intelligence Platform, Microsoft Power BI and Apexanalytix Firststrike,
covering areas like Account Based Marketing, Analytics and BI and AP Automation.
Delta Air Lines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as AdDaptive Intelligence, Microsoft and APEX Analytix.
Delta Air Lines recently adopted applications including
CreatorIQ Creator Payments in 2025, Amazon Bedrock in 2025 and Zycus GenAI in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Delta Air Lines’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Delta Air Lines’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Delta Air Lines technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.