This report delves into the adoption of Sales Automation by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Sales Automation to pursue strategic goals and drive lasting benefits across various business functions.
The adoption of Sales Automation within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.
Our latest findings detail the software purchases related to Sales Automation among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.
Sales Automation Vendors Among the Global Top 100
Salesforce currently holds a 93% market share in the Sales Automation space, making it the leading provider among the Global Top 100, followed by SAP, Microsoft, and Anyleads.
| Vendors | Sales Automation Apps | Market Share |
|---|---|---|
| Salesforce | Salesforce Sales Cloud, Salesforce Financial Services Cloud | 93% |
| SAP | SAP Sales Cloud (ex CallidusCloud) | 4% |
| Microsoft | Microsoft Dynamics 365 Sales | 2% |
| Anyleads | Anyleads | 1% |
| Grand Total | 100% |
The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Sales Automation. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.
By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.
Custom data cuts related to the Sales Automation Market are available:
- Top Sales Automation Vendors, Market Size and Market Forecast 2023-2027
- Sales Automation Market By Vertical Market (21 Industry)
- Sales Automation Market By Country (USA + 45 countries)
- Sales Automation Market By Region (Americas, EMEA, APAC)
- Sales Automation Market By Customer Size (revenue, employee count, asset)
- Sales Automation Market By Channel (Direct vs Indirect)
- Sales Automation Market By Vendor or ProductBuyer Intent: Companies Reading this Research ReportARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
- Wipfli, a United States based Professional Services organization with 2200 Employees
Logo Company Industry Employees Revenue Country Evaluated
Global Top 100 adopting Sales Automation
The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.
Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Sales Automation.
Our research team continuously tracks the adoption of various Sales Automation, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.
Here are the Global Top 100 companies and their adoption of Sales Automation
| Customer | Industry | Employees | Revenue | Country | Vendor | Sales Automation Apps | When |
|---|---|---|---|---|---|---|---|
| Walmart | Retail | 2100000 | $648.1B | United States | Salesforce | Salesforce Sales Cloud | 2014 |
| Amazon | Retail | 1525000 | $57.5B | United States | Salesforce | Salesforce Sales Cloud | 2018 |
| Hon Hai Precision | Manufacturing | 1290000 | $214.0B | Taiwan | Salesforce | Salesforce Sales Cloud | 2021 |
| Tata Group | Professional Services | 1028000 | $165.0B | India | Salesforce | Salesforce Sales Cloud | 2021 |
| TNT Express | Distribution | 850000 | $84.0B | Netherlands | Salesforce | Salesforce Sales Cloud | 2015 |
| Allied Universal | Professional Services | 800000 | $22.0B | United States | Salesforce | Salesforce Sales Cloud | 2020 |
| KFC | Leisure and Hospitality | 800000 | $31.1B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| State of Ohio | Government | 759200 | $95.0B | United States | Salesforce | Salesforce Sales Cloud | 2016 |
| Accenture | Professional Services | 750000 | $64.1B | Ireland | Salesforce | Salesforce Sales Cloud | 2017 |
| The Coca-Cola Company | Consumer Packaged Goods | 700000 | $45.8B | United States | Salesforce | Salesforce Sales Cloud | 2013 |
| Volkswagen | Automotive | 656134 | $344.7B | Germany | Salesforce | Salesforce Sales Cloud | 2021 |
| Inspire Brands | Retail | 650000 | $14.6B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| United States Postal Service | Transportation | 640000 | $78.4B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| U.S Air Force | Government | 600000 | $153.0B | United States | Salesforce | Salesforce Sales Cloud | 2020 |
| DHL Group | Transportation | 594879 | $87.5B | Germany | Salesforce | Salesforce Sales Cloud | 2011 |
| Subscribe | Leisure and Hospitality | 550000 | $39.3B | United Kingdom | SAP | SAP Sales Cloud (ex CallidusCloud) | 2020 |
| Subscribe | Transportation | 500000 | $91.0B | United States | Salesforce | Salesforce Sales Cloud | 2017 |
| Subscribe | Professional Services | 490000 | $8.5B | United Kingdom | Salesforce | Salesforce Sales Cloud | 2017 |
| Subscribe | Banking and Financial Services | 473691 | $95.6B | China | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 465000 | $15.7B | United States | Salesforce | Salesforce Sales Cloud | 2018 |
| Subscribe | Professional Services | 440000 | $7.1B | United States | Salesforce | Salesforce Sales Cloud | 2015 |
| Subscribe | Retail | 440000 | $109.1B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Healthcare | 440000 | $324.1B | United States | Salesforce | Salesforce Sales Cloud | 2013 |
| Subscribe | Consumer Packaged Goods | 430000 | $24.7B | France | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Manufacturing | 429417 | $102.8B | Germany | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 420000 | $7.5B | France | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 414000 | $96.0B | Netherlands | Salesforce | Salesforce Sales Cloud | 2018 |
| Subscribe | Retail | 414000 | $150.0B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 411951 | $59.3B | United Kingdom | Salesforce | Salesforce Sales Cloud | 2009 |
| Subscribe | Leisure and Hospitality | 411000 | $23.7B | United States | Salesforce | Salesforce Sales Cloud | 2015 |
| Subscribe | Leisure and Hospitality | 410000 | $10.4B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 402600 | $84.9B | Germany | Salesforce | Salesforce Sales Cloud | 2019 |
| Subscribe | Professional Services | 395442 | $49.4B | United Kingdom | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Banking and Financial Services | 389000 | $225.4B | United States | Salesforce | Salesforce Sales Cloud | 2014 |
| Subscribe | Retail | 381000 | $36.0B | United States | Anyleads | Anyleads | 2017 |
| Subscribe | Retail | 381000 | $36.0B | United States | Salesforce | Salesforce Sales Cloud | 2014 |
| Subscribe | Insurance | 376900 | $127.2B | China | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 376000 | $134.2B | Germany | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | Salesforce | Salesforce Sales Cloud | 2020 |
| Subscribe | Retail | 360000 | $25.6B | Russia | Salesforce | Salesforce Sales Cloud | 2022 |
| Subscribe | Retail | 354744 | $77.6B | United Kingdom | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 350000 | $19.6B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Insurance | 350000 | $324.2B | United States | SAP | SAP Sales Cloud (ex CallidusCloud) | 2017 |
| Subscribe | Professional Services | 347700 | $19.4B | United States | Salesforce | Salesforce Sales Cloud | 2015 |
| Subscribe | Professional Services | 333840 | $91.7B | Japan | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 331000 | $4.9B | United States | Salesforce | Salesforce Sales Cloud | 2016 |
| Subscribe | Retail | 330000 | $139.1B | United States | Salesforce | Salesforce Sales Cloud | 2010 |
| Subscribe | Retail | 329000 | $30.5B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Transportation | 328000 | $90.2B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Transportation | 324136 | $6.6B | Germany | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Manufacturing | 321000 | $84.3B | Germany | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 319565 | $73.4B | France | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Consumer Packaged Goods | 318000 | $91.5B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 317500 | $111.5B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 317240 | $18.6B | India | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 316000 | $242.3B | United States | Salesforce | Salesforce Sales Cloud | 2018 |
| Subscribe | Banking and Financial Services | 313206 | $155.0B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Banking and Financial Services | 313206 | $155.0B | United States | Salesforce | Salesforce Financial Services Cloud | 2017 |
| Subscribe | Retail | 300000 | $134.0B | Germany | Salesforce | Salesforce Sales Cloud | 2015 |
| Subscribe | Retail | 300000 | $86.4B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Government | 300000 | $8.4B | Australia | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Healthcare | 294000 | $60.2B | United States | Salesforce | Salesforce Sales Cloud | 2013 |
| Subscribe | Banking and Financial Services | 293723 | $124.5B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 290000 | $72.0B | United States | Salesforce | Salesforce Sales Cloud | 2015 |
| Subscribe | Professional Services | 282200 | $61.9B | United States | Salesforce | Salesforce Sales Cloud | 2017 |
| Subscribe | Government | 281917 | $107.1B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Construction and Real Estate | 279426 | $77.1B | France | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Transportation | 276000 | $45.6B | France | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 273424 | $36.4B | Netherlands | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Automotive | 272367 | $197.0B | Switzerland | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Consumer Packaged Goods | 270000 | $93.4B | Switzerland | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Manufacturing | 260000 | $140.0B | South Korea | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Manufacturing | 260000 | $140.0B | South Korea | Salesforce | Salesforce Financial Services Cloud | 2010 |
| Subscribe | Automotive | 260000 | $16.2B | India | Salesforce | Salesforce Sales Cloud | 2019 |
| Subscribe | Government | 260000 | $97.3B | United States | Salesforce | Salesforce Sales Cloud | 2020 |
| Subscribe | Automotive | 258275 | $210.9B | Netherlands | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 254000 | $1.3B | India | Salesforce | Salesforce Sales Cloud | 2024 |
| Subscribe | Professional Services | 250901 | $1.2B | India | Salesforce | Salesforce Sales Cloud | 2022 |
| Subscribe | Manufacturing | 250000 | $33.5B | United States | Salesforce | Salesforce Sales Cloud | 2020 |
| Subscribe | Professional Services | 250000 | $36.9B | France | Microsoft | Microsoft Dynamics 365 Sales | 2017 |
| Subscribe | Retail | 250000 | $20.0B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Banking and Financial Services | 245800 | $60.6B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 240000 | $57.5B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Oil, Gas and Chemicals | 236334 | $86.2B | India | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Consumer Packaged Goods | 236000 | $38.2B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Insurance | 235785 | $100.8B | United States | SAP | SAP Sales Cloud (ex CallidusCloud) | 2017 |
| Subscribe | Healthcare | 234000 | $226.6B | United States | Salesforce | Salesforce Sales Cloud | 2020 |
| Subscribe | Manufacturing | 229183 | $60.8B | Japan | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | Salesforce | Salesforce Sales Cloud | 2008 |
| Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | Salesforce | Salesforce Sales Cloud | 2007 |
| Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | Salesforce | Salesforce Financial Services Cloud | 2017 |
| Subscribe | Professional Services | 228420 | $60.2B | Japan | Salesforce | Salesforce Sales Cloud | 2014 |
| Subscribe | Professional Services | 228000 | $245.1B | United States | Microsoft | Microsoft Dynamics 365 Sales | 2016 |
| Subscribe | Banking and Financial Services | 227363 | $73.8B | United States | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Automotive | 225587 | $117.0B | Italy | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Banking and Financial Services | 221000 | $66.1B | United Kingdom | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Professional Services | 220000 | $47.1B | France | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 219000 | $116.8B | United States | Salesforce | Salesforce Sales Cloud | 2022 |
| Subscribe | Retail | 219000 | $51.9B | Netherlands | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Automotive | 217511 | $135.2B | China | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Banking and Financial Services | 212000 | $98.6B | United States | Salesforce | Salesforce Sales Cloud | 2020 |
| Subscribe | Banking and Financial Services | 211141 | $63.1B | Spain | Salesforce | Salesforce Sales Cloud | 2021 |
| Subscribe | Retail | 207552 | $36.7B | India | SAP | SAP Sales Cloud (ex CallidusCloud) | 2022 |
Source: APPS RUN THE WORLD, October 2024
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
