NetSuite unveiled an easy onramp to agentic development with the introduction of NetSuite AI Connector Service, further strengthening the underlying protocol and ultimately making it easier for tens of thousands of its ERP customers to connect NetSuite data with their preferred large language models and AI services.
The announcement is considered a further validation of the Model Context Protocol (MCP), an open standard developed by Anthropic in November 2024 that is gaining widespread support from heavyweights including Oracle, Microsoft, Salesforce and even Anthropic rival OpenAI.
In short, MCP returns the control and every interaction between an AI framework and its internal systems back to the enterprise customers and developers, not large language modelers.
Brian Chess, senior vice president of technology and AI of Oracle NetSuite, states that the NetSuite AI Connector Service gives customers a secure, flexible, and scalable way to connect their own AI to NetSuite. He also suggested other similar AI announcements will be made at NetSuite’s SuiteWorld event in Las Vegas in October.
The move is significant because of NetSuite’s ability to sway its 42,000+ ERP customers to start building agents that they can trust, and complements the embedded generative and agentic AI use cases already available in NetSuite. Earlier this year, Oracle has made similar moves to entice its 14,000+ Oracle Fusion Cloud ERP customers to do the same through its Oracle AI Agent Studio, also supporting MCP.
It is possible that the volume and velocity of customer-driven agents is going to skyrocket, given NetSuite’s sizable reach into midmarket customers, which may be more equipped to tap into Generative AI than their counterparts at larger organizations prone to decision paralysis, greater policy oversight and stiffer compliance requirements.
This week, Oracle also said its new Electronic Health Record product, which it acquired from Cerner in 2022, has been completely rewritten to incorporate AI agents into the daily workloads of clinicians and practitioners, potentially removing them from tedious data gathering work. That leaves them with more face time to focus on the patients.
Coincidentally, the vendor also renamed its upcoming customer event Oracle AI World, superseding Oracle CloudWorld, a brand that has been in use since 2022 following its long-running OpenWorld.
Even though there are still many Oracle customers planning their migration to the Cloud, the new branding suggests the vendor is essentially doubling down its investment in next-generation computing by putting it front and center among its installed base of 500,000+ customers.
The AI-enabled EHR from Oracle plays to its strengths in multiple verticals by turbo-charging the use of agents to automate industry-specific workflows and functions like point-of-sale number-crunching in retail or unified agent console for field service technicians and customer care departments within an electric utility.
Our Buyer Insight Technographic Database validates that mission-critical industry applications from Oracle are currently being used by more than 100,000 of these vertical organizations around the world and the upcoming Oracle AI World could serve as a wake-up call for many still undecided on their AI digital transformation journey.
The remaining question is whether the momentum behind MCP could move the needle in the evolving agent race. Our assumption is that the growing support by Oracle and others portends an emerging standard on agent-building by making avatars talk to sensitive internal systems for improved business processes in a controllable manner with an eye toward ensuring guardrails are intact.
It took years before the fragmented Unix Operating System marketplace in the 1980s to finally coalesce, leading up to the rise of Linux. That in turn gave birth to Android, the engine behind three-quarters of the four billion smart devices being used in the world today.
Now, platform vendors like Oracle are compressing time to ubiquity from years to months by leveraging MCP and their full arsenal of enterprise applications and databases, Oracle Cloud Infrastructure and multi-faceted alliances with Open AI, Stargate and others.
The bold gambit shows Oracle is adding to its comprehensive AI offerings to help its customers quickly uptake AI capabilities in ways that work for their business to generate imminent, actionable, and tangible results.
List of Oracle NetSuite ERP Customers
Source: APPS RUN THE WORLD Technographics Platform, August 2025
