Guinness World Records Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by Guinness World Records and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Guinness World Records employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Guinness World Records has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2024, GumGum for Artificial Intelligence Marketing in 2021, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Guinness World Records is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , GumGum , Ezoic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Guinness World Records revenues, which have grown to $125.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guinness World Records intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.