eCommerce Adoption Among the Global Top 100
eCommerce Adoption Among the Global Top 100

This report delves into the adoption of eCommerce by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging eCommerce to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of eCommerce within these top companies reveals significant investments in eCommerce technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary eCommerce solutions to achieve their business objectives. This multi-vendor approach allows them to tailor eCommerce deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to eCommerce among these top 100 enterprises, their technology investments span a range of eCommerce tools and solutions, underscoring the complexity of eCommerce adoption at this level.

eCommerce Vendors Among the Global Top 100

SAP currently holds a 21% market share in the eCommerce space, making it the leading provider among the Global Top 100, followed by Oracle, Salesforce, Adobe Systems, and HCL Technologies.

VendoreCommerce AppsMarket Share
SAPSAP Commerce Cloud (ex Hybris)21%
OracleOracle Commerce Cloud, Oracle Commerce Platform ( ex ATG Web Commerce ), Oracle NetSuite Commerce21%
SalesforceSalesforce Commerce Cloud18%
Adobe SystemsAdobe Commerce (ex Magento)7%
HCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)6%
AutomatticWooCommerce5%
ShopifyShopify4%
commercetoolscommercetools Commerce2%
Kibo CommerceKibo Unified Commerce2%
MaplebearInstacart e-Commerce2%
ParasparParaspar Elite Merchant eCommerce Platform1%
StarwebNordisk E-Handel1%
OpenTextOpenText B2B Managed Services1%
Commerce TechnologiesCommerceHub1%
Elastic PathElastic Path Commerce Cloud1%
Amazon Web Services (AWS)Amazon WebStore1%
oOrjitoOrjit Platform1%
ShopwareShopware1%
OptimizelyEpiServer Commerce Cloud1%
Relianice JIOJio Commerce1%
IBMIBM Sterling Commerce1%
MiraklMirakl Marketplace Platform1%
PriceSpiderPriceSpdier Commerce Connector1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of eCommerce. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and eCommerce innovation.

Custom data cuts related to the eCommerce Market are available:

  • Top eCommerce Vendors, Market Size and Market Forecast 2023-2027
  • eCommerce Market By Vertical Market (21 Industry)
  • eCommerce Market By Country (USA + 45 countries)
  • eCommerce Market By Region (Americas, EMEA, APAC)
  • eCommerce Market By Customer Size (revenue, employee count, asset)
  • eCommerce Market By Channel (Direct vs Indirect)
  • eCommerce Market By Vendor or Product
    Buyer Intent: Companies Reading this Research Report
    ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
    1. Linnaeus University, a Sweden based Education organization with 2200 Employees
    LogoCompanyIndustryEmployeesRevenueCountryEvaluated
    Linnaeus UniversityEducation2200$215MSweden2024-12-03

Global Top 100 adopting eCommerce

The influence of these top 100 organizations on the broader eCommerce market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of eCommerce and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in eCommerce adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of eCommerce.

Our research team continuously tracks the adoption of various eCommerce, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new eCommerce implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of eCommerce

CustomerIndustryEmployeesRevenueCountryVendoreCommerce AppsWhen
WalmartRetail2100000$648.1BUnited StatesCommerce TechnologiesCommerceHub2015
AmazonRetail1525000$57.5BUnited StatesSalesforceSalesforce Commerce Cloud2017
AmazonRetail1525000$57.5BUnited StatesAmazon Web Services (AWS)Amazon WebStore2011
United States Postal ServiceTransportation640000$78.4BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2016
DHL GroupTransportation594879$87.5BGermanySAPSAP Commerce Cloud (ex Hybris)2016
Schwarz GroupRetail550000$129.0BGermanySAPSAP Commerce Cloud (ex Hybris)2018
ConcentrixProfessional Services440000$7.1BUnited StatesAdobe SystemsAdobe Commerce (ex Magento)2021
Target CorporationRetail440000$109.1BUnited StatesoOrjitoOrjit Platform2021
Ahold DelhaizeRetail414000$96.0BNetherlandsSAPSAP Commerce Cloud (ex Hybris)2017
KrogerRetail414000$150.0BUnited StatesSalesforceSalesforce Commerce Cloud2017
Marriott InternationalLeisure and Hospitality411000$23.7BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2020
Robert BoschProfessional Services402600$84.9BGermanySAPSAP Commerce Cloud (ex Hybris)2020
REWE GroupRetail390000$99.1BGermanyShopwareShopware2018
LidlRetail376000$134.2BGermanySAPSAP Commerce Cloud (ex Hybris)2014
SecuritasProfessional Services358000$3.7BSwedenStarwebNordisk E-Handel2009
SubscribeRetail354744$77.6BUnited KingdomOracleOracle Commerce Platform ( ex ATG Web Commerce )2013
SubscribeCommunications330000$45.0BBrazilSAPSAP Commerce Cloud (ex Hybris)2021
SubscribeRetail330000$139.1BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2017
SubscribeRetail329000$30.5BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2019
SubscribeTransportation328000$90.2BUnited StatesSalesforceSalesforce Commerce Cloud2021
SubscribeRetail319565$73.4BFranceHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)2010
SubscribeRetail316000$242.3BUnited StatesSalesforceSalesforce Commerce Cloud2018
SubscribeRetail316000$242.3BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)2014
SubscribeRetail300000$134.0BGermanySAPSAP Commerce Cloud (ex Hybris)2018
SubscribeRetail300000$86.4BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)2015
SubscribeRetail290000$72.0BUnited StatesMiraklMirakl Marketplace Platform2018
SubscribeRetail290000$72.0BUnited StatesAdobe SystemsAdobe Commerce (ex Magento)2017
SubscribeConsumer Packaged Goods270000$93.4BSwitzerlandSAPSAP Commerce Cloud (ex Hybris)2019
SubscribeManufacturing270000$22.5BSouth KoreaPriceSpiderPriceSpdier Commerce Connector2016
SubscribeManufacturing250000$33.5BUnited StatesSAPSAP Commerce Cloud (ex Hybris)2019
SubscribeProfessional Services250000$36.9BFranceSAPSAP Commerce Cloud (ex Hybris)2021
SubscribeRetail250000$20.0BUnited StatesOracleOracle NetSuite Commerce2008
SubscribeRetail240000$57.5BUnited StatesMaplebearInstacart e-Commerce2018
SubscribeRetail230000$27.0BHong KongSAPSAP Commerce Cloud (ex Hybris)2020
SubscribeProfessional Services228420$60.2BJapanSalesforceSalesforce Commerce Cloud2015
SubscribeRetail219000$116.8BUnited StatesKibo CommerceKibo Unified Commerce2021
SubscribeRetail219000$51.9BNetherlandsHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)2013
SubscribeRetail207552$36.7BIndiaRelianice JIOJio Commerce2021
SubscribeRetail206000$139.1BUnited StatesKibo CommerceKibo Unified Commerce2021
SubscribeRetail197773$39.7BAustraliacommercetoolscommercetools Commerce2023
SubscribeRetail192287$93.5BFranceSalesforceSalesforce Commerce Cloud2020
SubscribeProfessional Services190711$282.8BUnited StatesSAPSAP Commerce Cloud (ex Hybris)2018
SubscribeRetail190000$39.9BCanadaSAPSAP Commerce Cloud (ex Hybris)2013
SubscribeRetail188811$37.3BFranceSAPSAP Commerce Cloud (ex Hybris)2017
SubscribeLeisure and Hospitality187384$10.5BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2017
SubscribeRetail185800$38.7BUnited StatesAdobe SystemsAdobe Commerce (ex Magento)2017
SubscribeRetail180000$76.0BGermanySAPSAP Commerce Cloud (ex Hybris)2020
SubscribeLeisure and Hospitality178000$10.2BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2014
SubscribeRetail175647$69.1BFranceElastic PathElastic Path Commerce Cloud2013
SubscribeManufacturing171000$77.8BUnited StatesSAPSAP Commerce Cloud (ex Hybris)2020
SubscribeConstruction and Real Estate170714$55.2BFranceSAPSAP Commerce Cloud (ex Hybris)2016
SubscribeTransportation169313$17.6BUnited KingdomOracleOracle NetSuite Commerce2014
SubscribeAutomotive167397$163.1BGermanySAPSAP Commerce Cloud (ex Hybris)2024
SubscribeRetail163098$36.3BFranceSAPSAP Commerce Cloud (ex Hybris)2015
SubscribeConsumer Packaged Goods155000$165.0BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)2013
SubscribeAutomotive150000$27.9BFranceParasparParaspar Elite Merchant eCommerce Platform2014
SubscribeProfessional Services150000$27.6BFranceOracleOracle Commerce Cloud2014
SubscribeCommunications146040$122.4BUnited Statescommercetoolscommercetools Commerce2019
SubscribeRetail145000$26.2BUnited KingdomSalesforceSalesforce Commerce Cloud2022
SubscribeRetail145000$38.0BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2010
SubscribeRetail138808$87.6BUnited StatesAdobe SystemsAdobe Commerce (ex Magento)2018
SubscribeRetail138808$87.6BUnited StatesShopifyShopify2018
SubscribeRetail138808$87.6BUnited StatesAdobe SystemsAdobe Commerce (ex Magento)2018
SubscribeCommunications136430$43.5BFranceOracleOracle Commerce Platform ( ex ATG Web Commerce )2009
SubscribeAutomotive135636$29.4BJapanSalesforceSalesforce Commerce Cloud2018
SubscribeConsumer Packaged Goods135000$47.0BUnited StatesSalesforceSalesforce Commerce Cloud2016
SubscribeProfessional Services133000$102.3BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2013
SubscribeProfessional Services133000$5.7BFranceOpenTextOpenText B2B Managed Services2015
SubscribeConsumer Packaged Goods128377$59.6BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)2014
SubscribeConsumer Packaged Goods128377$59.6BUnited KingdomAdobe SystemsAdobe Commerce (ex Magento)2015
SubscribeNon Profit125000$60.0BUnited StatesAutomatticWooCommerce2014
SubscribeRetail125000$24.2BCanadaAutomatticWooCommerce2023
SubscribeProfessional Services125000$11.3BUnited StatesOptimizelyEpiServer Commerce Cloud2010
SubscribeProfessional Services124055$24.5BJapanSalesforceSalesforce Commerce Cloud2022
SubscribeRetail121657$14.8BChileSalesforceSalesforce Commerce Cloud2018
SubscribeManufacturing120000$88.4BUnited StatesOracleOracle Commerce Cloud2020
SubscribeRetail120000$5.0BUnited KingdomShopifyShopify2019
SubscribeRetail120000$28.6BAustraliaSAPSAP Commerce Cloud (ex Hybris)2019
SubscribeProfessional Services115000$15.0BUnited StatesAutomatticWooCommerce2017
SubscribeLife Sciences114000$40.1BUnited StatesAdobe SystemsAdobe Commerce (ex Magento)2015
SubscribeRetail113000$76.3BJapanSalesforceSalesforce Commerce Cloud2018
SubscribeDistribution110000$18.7BFranceIBMIBM Sterling Commerce2013
SubscribeRetail110000$23.5BUnited KingdomHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)2011
SubscribeCommunications108500$20.1BCanadaSalesforceSalesforce Commerce Cloud2020
SubscribeManufacturing106500$43.1BUnited StatesShopifyShopify2021
SubscribeProfessional Services106266$2.3BArgentinaAutomatticWooCommerce2021
SubscribeConsumer Packaged Goods106000$80.2BUnited StatesSalesforceSalesforce Commerce Cloud2019
SubscribeTransportation106000$53.7BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2017
SubscribeRetail105000$15.5BFranceShopifyShopify2021
SubscribeProfessional Services103900$134.0BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2016
SubscribeCommunications101100$54.6BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2015
SubscribeRetail101000$18.7BUnited StatesSalesforceSalesforce Commerce Cloud2017
SubscribeRetail100000$73.6BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2014
SubscribeRetail95000$14.6BCanadaSAPSAP Commerce Cloud (ex Hybris)2016
SubscribeRetail94570$25.3BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2019
SubscribeRetail94516$13.9BChileOracleOracle Commerce Platform ( ex ATG Web Commerce )2011
SubscribeRetail93000$12.0BUnited StatesMaplebearInstacart e-Commerce2024
SubscribeRetail92000$4.5BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2014
SubscribeRetail90000$6.3BSouth AfricaSAPSAP Commerce Cloud (ex Hybris)2017
SubscribeRetail89000$14.3BUnited StatesOracleOracle NetSuite Commerce2012
SubscribeRetail85000$43.5BUnited StatesOracleOracle Commerce Platform ( ex ATG Web Commerce )2018
SubscribeRetail85000$14.9BUnited StatesSalesforceSalesforce Commerce Cloud2018
SubscribeProfessional Services84900$57.0BUnited StatesSalesforceSalesforce Commerce Cloud2018
SubscribeRetail84843$7.7BMexicoSalesforceSalesforce Commerce Cloud2021
SubscribeRetail83700$51.2BUnited StatesSalesforceSalesforce Commerce Cloud2012
SubscribeRetail82000$3.6BUruguayAutomatticWooCommerce2020
SubscribeRetail81710$15.5BUnited KingdomAdobe SystemsAdobe Commerce (ex Magento)2020

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.