REWE Group Technographics
REWE Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by REWE Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 390000 REWE Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that REWE Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2024, SAP SuccessFactors Employee Central for Core HR in 2020, In-House POS for Point Of Sale in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems REWE Group is running and its propensity to invest more and deepen its relationship with SAP , Serrala , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing REWE Group revenues, which have grown to $99.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for REWE Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
REWE Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2024 | 2025 |
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Payment Processing | ERP Financial Management |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2020 | 2020 |
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Core HR | HCM |
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2007 | 2008 |
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Learning and Development | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Succession and Leadership Planning | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House POS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, REWE Group implemented an In-House POS in the Point Of Sale category to support omnichannel checkout and in-store promotion workflows. The program was coordinated through REWE digital GmbH and linked marketing-led campaigns with point of sale concepts to increase delivery service awareness and lead generation.
The In-House POS implementation delivered standard Point Of Sale capabilities, including transaction processing and payment terminal orchestration, cashier and self-checkout workflows, a promotions engine for targeted offers, barcode and scanning services, receipt and fiscalization handling, and reporting for store-level sales. Configuration work emphasized promotion lifecycle controls and loyalty-aware pricing rules to enable target group specific approaches to REWE e-commerce services.
Integrations were focused on REWE e-commerce services and internal supply processes, connecting the In-House POS to order orchestration for delivery and pickup, and to inventory visibility feeds to support stock allocation and supply of goods across stores. Operational coverage spanned marketing, store operations, and fulfillment teams, aligning in-store promotions with online campaigns and delivery service messaging.
Governance and rollout combined centralized program management with local store execution, with marketing leadership managing three project managers to drive concept implementation, market research including mystery shopping, and process workstreams to ensure supply continuity. The implementation emphasized cross-functional workflows between merchandising, marketing, and operations rather than vendor or third party orchestration.
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Retail Management | ERP Services and Operations |
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2007 | 2008 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Process Mining | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Whistleblowing Management | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Operating System (OS) | PaaS |
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2002 | 2002 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Database Management | IaaS |
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2002 | 2002 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at REWE Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by REWE Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD REWE Group Technographics
REWE Group is a Retail organization based in Germany,
with around 390000 employees and annual revenues of $99.10 billion.
REWE Group operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and In-House POS,
covering areas like ERP Financial, Core HR and Point Of Sale.
REWE Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and In-House Applications.
REWE Group recently adopted applications including
SAP S/4 HANA in 2024, Market Logic DeepSights in 2024 and SAP Taulia Sustainable Supplier Finance in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of REWE Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates REWE Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete REWE Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.