Sales Analytics Adoption Among the Global Top 100

This report delves into the adoption of Sales Analytics by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Sales Analytics to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Sales Analytics within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Sales Analytics among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.

Sales Analytics Vendors Among the Global Top 100

Foureyes currently holds a 51% market share in the Sales Analytics space, making it the leading provider among the Global Top 100, followed by Nice Systems, Salesforce, Veeva Systems, and Clari.

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Sales Analytics. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.

Custom data cuts related to the Sales Analytics Market are available:

• Top Sales Analytics Vendors, Market Size and Market Forecast 2023-2027
• Sales Analytics Market By Vertical Market (21 Industry)
• Sales Analytics Market By Country (USA + 45 countries)
• Sales Analytics Market By Region (Americas, EMEA, APAC)
• Sales Analytics Market By Customer Size (revenue, employee count, asset)
• Sales Analytics Market By Channel (Direct vs Indirect)
• Sales Analytics Market By Vendor or Product
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  Logo	Company	Industry	Employees	Revenue	Country	Evaluated

Global Top 100 adopting Sales Analytics

The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Sales Analytics.

Our research team continuously tracks the adoption of various Sales Analytics platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Sales Analytics

Source: APPS RUN THE WORLD, October 2024

• Global Top 100