List of Salesforce Sales Analytics Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Sales Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Sales Analytics for Sales Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Sales Analytics for Sales Analytics include: Northrop Grumman, a United States based Aerospace and Defense organisation with 97000 employees and revenues of $41.03 billion, iHeartRadio, a United States based Media organisation with 9588 employees and revenues of $3.56 billion, ServiceMaster Global Holdings, Inc., a United States based Professional Services organisation with 13500 employees and revenues of $2.30 billion, Vocus Group, a Australia based Communications organisation with 1300 employees and revenues of $1.00 billion, Save the Children US, a United States based Non Profit organisation with 2500 employees and revenues of $949.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Sales Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Sales Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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iHeartRadio | Media | 9588 | $3.6B | United States | Salesforce | Salesforce Sales Analytics | Sales Analytics | 2017 | n/a |
In 2017 iHeartRadio implemented Salesforce Sales Analytics, deploying the Salesforce Sales Analytics application to centralize sales and marketing analytics across the enterprise. The initiative positioned Sales Analytics to support sales operations, enablement, and marketing collaboration inside the companys Salesforce CRM environment.
Configuration work focused on embedded analytics and KPI instrumentation, with dashboarding, pipeline reporting, and sales performance analytics deployed as core capabilities. The team developed and operationalized the Enterprise Annual Planning Tool for annual revenue planning and integrated it with CRM workflows, while enabling quota and territory analysis and enablement analytics to support Account Executives and Market Leaders.
Integrations and operational coverage were executed inside Salesforce CRM, with SaaS analytics tools launched within the CRM to accelerate sales marketing collaboration. The implementation was rolled into 160 markets across the United States, onboarding 300 marketing personnel across six time zones and extending analytics access to more than 2,000 Market Leaders and Account Executives, covering sales, marketing, and executive leadership functions.
Governance and rollout were managed through a centralized Center of Excellence that established analytics standards, change management, training, and ongoing Salesforce integration oversight. A national Salesforce development and system enhancement team and local Salesforce super users supported adoption, with daily coaching, weekly consultations, and continual enrichment of the CoE to sustain analytics governance and operational use.
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Northrop Grumman | Aerospace and Defense | 97000 | $41.0B | United States | Salesforce | Salesforce Sales Analytics | Sales Analytics | 2018 | n/a |
In 2018 Northrop Grumman implemented Salesforce Sales Analytics. The deployment established a cloud SaaS analytics layer on the Salesforce platform, classified under Sales Analytics, to centralize sales reporting, pipeline visibility, and executive dashboards across the corporation.
Configuration work focused on CRM reporting objects, field and relationship modeling, declarative workflows, and role based visibility. Administrators and developers implemented reports and dashboards, leveraged Apex, Visualforce and SOQL for advanced data transformations, and instrumented CRM Analytics lenses and Einstein analytics features to extend native reporting capabilities.
Operational coverage targeted sales and revenue operations functions, with collaboration between business partners and technical teams to gather requirements and define analytics solutions. Integrations remained inside the Salesforce ecosystem, connecting Salesforce Sales Analytics to core Salesforce CRM data and to platform analytics services such as Salesforce CRM Analytics and Einstein to support aggregated dashboards and analytical datasets.
Governance and sustainment emphasized formal administration, user training, performance monitoring and system security, with an operational model that included ongoing Salesforce administration and Agile delivery practices, reflecting preferences for SAFe based development. Responsibilities documented in hiring profiles show a maintained focus on configuration management, access control, and end user enablement for continued evolution of Salesforce Sales Analytics.
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OpenGov | Professional Services | 850 | $126M | United States | Salesforce | Salesforce Sales Analytics | Sales Analytics | 2020 | n/a |
In 2020 OpenGov deployed Salesforce Sales Analytics to centralize sales reporting and pipeline analysis for its Go to Market organization. The deployment targeted the Go to Market division and the newly formed PMO, aligning sales demand signals with implementation planning and resource forecasting.
Configuration activities focused on dashboards, pipeline analytics, forecast modeling, and operational reporting, leveraging standard Sales Analytics capabilities for B2B sales workflows. Salesforce Sales Analytics was configured to surface demand signals and support resource forecasting across sales and delivery teams. The internal PMO applied testing and training templates to standardize analytics validation and user enablement.
Operational analytics combined Salesforce data with Mavenlink databases for utilization and delivery metrics, enabling reconciliation of sales commitments and resource availability. Trello boards were used to standardize process improvement workstreams for a financial ERP product, linking implementation tasks to analytics insights. Integration work emphasized dataflows for reporting and alignment between sales forecasts and delivery capacity.
Governance was instituted by a Senior Program Manager who built a Project Management Organization, implementing implementation project plans covering the full lifecycle, statements of work, and standardized testing and training strategies. The PMO enforced a standardized implementation approach and a process improvement framework, operating with a cross functional team of six to meet strategic objectives. Rollout sequencing prioritized operational readiness for sales, implementation, and finance stakeholders.
Outcomes documented in program notes included a reduction in implementation timelines from 18 to 12 months and the establishment of resource forecasting based on sales demand and utilization data from Salesforce and Mavenlink. Operations reporting and analytics supported Agile improvement frameworks for Go to Market processes and sustained cross department alignment between technology, sales, and delivery teams.
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Save the Children US | Non Profit | 2500 | $949M | United States | Salesforce | Salesforce Sales Analytics | Sales Analytics | 2020 | n/a |
In 2020 Save the Children US implemented Salesforce Sales Analytics to centralize sales and donor pipeline reporting and to instrument advanced analytics for fundraising and supporter engagement. The deployment used Salesforce Sales Analytics dashboards, calculated insights, and pipeline analytics modules to deliver opportunity segmentation and performance reporting for development, major gifts, and partner relationship functions within the Salesforce estate. This implementation situates Salesforce Sales Analytics as the primary Sales Analytics capability feeding fundraising decision workflows.
Operational ownership aligned with a Senior Advisor level Salesforce CDP Data Architect and a CDP Data Product Owner model, responsible for configuration, data model evolution, release management, and daily operations of analytics and data flows. Architecturally the analytics solution was integrated with the enterprise Salesforce Customer Data Platform and Marketing Cloud, and the technical design called for optimized ingestion from AWS and Azure data lakes, and API based integration patterns with iPaaS technologies such as MuleSoft, Workato and Dell Boomi as referenced in role requirements. Governance practices emphasized coding standards, code reviews, performance monitoring, ticket triage with Salesforce, and coordinated release planning between Salesforce CDP and Marketing Cloud teams to align analytics rollout with fundraising and supporter engagement processes.
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ServiceMaster Global Holdings, Inc. | Professional Services | 13500 | $2.3B | United States | Salesforce | Salesforce Sales Analytics | Sales Analytics | 2018 | n/a |
In 2018, ServiceMaster Global Holdings, Inc. implemented Salesforce Sales Analytics. The Director, Transformation Deployment Leader led the deployment beginning October 2018 through September 2019 while reporting to the Chief Transformation Officer and owning executive reporting and communication to the executive leadership team, board of directors, and investors. The Salesforce Sales Analytics implementation was part of a broader multi-cloud Salesforce program spanning marketing, sales, field service, customer support, and analytics clouds across Terminix, ServiceMaster Brands, and corporate functions. The initiative targeted enabling a revenue growth target of $5B, a customer retention growth target of 2% year over year, and supporting a Terminix organic growth target of 3 to 4 percent.
Salesforce Sales Analytics was configured to centralize sales performance reporting and pipeline analytics, delivering executive dashboards, opportunity and quota tracking, funnel velocity analysis, and forecasting capabilities consistent with Sales Analytics platforms. Configuration work emphasized standardized metrics, a unified data model, and role based analytic views for sales leadership and finance. Automation of recurring sales reports and threshold based alerts was implemented to accelerate decision cadence and support executive communications.
The deployment integrated within the multi-cloud Salesforce landscape, consuming data from Marketing Cloud, Sales Cloud, Field Service Cloud, Customer Support Cloud, and Analytics Cloud to produce unified sales and service signals. Data orchestration consolidated opportunity, customer, and service touchpoint records to fuel analytics and executive reporting. Operational coverage explicitly included Terminix, ServiceMaster Brands, and corporate business functions rather than a single site.
Governance for Salesforce Sales Analytics was centralized under the transformation office with the Director co owning analytics delivery and reporting governance, and with direct reporting into the CTO for executive oversight. Change management applied lean and design thinking principles through the ServiceMaster Restore clean sheet initiative to rework end to end journeys, while continuous improvement processes engaged IT, HR, Sourcing, M&A, Finance, and Legal for cross functional alignment. Executive level metric ownership and board reporting were embedded into the governance model to maintain data integrity and decision traceability.
The implementation narrative is tied to stated targets and estimated savings rather than explicit realized outcomes, with cost savings targets of $2M in 2019 and $10M in 2020 referenced alongside the growth and retention objectives. No additional realized performance metrics were provided in the source notes.
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Communications | 1300 | $1.0B | Australia | Salesforce | Salesforce Sales Analytics | Sales Analytics | 2017 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Sales Analytics
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Sales Analytics. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Sales Analytics for Sales Analytics include:
- Agents 80 Consulting, a United States based Professional Services organization with 140 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Agents 80 Consulting | Professional Services | 140 | $20M | United States | 2026-08-09 |
FAQ - APPS RUN THE WORLD Salesforce Sales Analytics Coverage
Salesforce Sales Analytics is a Sales Analytics solution from Salesforce.
Companies worldwide use Salesforce Sales Analytics, from small firms to large enterprises across 21+ industries.
Organizations such as Northrop Grumman, iHeartRadio, ServiceMaster Global Holdings, Inc., Vocus Group and Save the Children US are recorded users of
Salesforce Sales Analytics for Sales Analytics.
Companies using Salesforce Sales Analytics are most concentrated in Aerospace and Defense, Media and Professional Services, with adoption spanning over 21 industries.
Companies using Salesforce Sales Analytics are most concentrated in United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Sales Analytics across Americas, EMEA, and APAC.
Companies using Salesforce Sales Analytics range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 16.67%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 33.33%.
Customers of Salesforce Sales Analytics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Sales Analytics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Analytics.