Fort Worth, 76155, TX,
United States
American Airlines Technographics
American Airlines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 136900 American Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Airlines has purchased the following applications: Coupa Invoice for AP Automation in 2018, AbsenceSoft for Absence and Leave Management in 2019, CitiDirect Card Management System for Digital Banking in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Airlines is running and its propensity to invest more and deepen its relationship with Coupa Software , SAP , Emburse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Airlines revenues, which have grown to $54.21 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Airlines Tech Stack and Enterprise Applications
American Airlines ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, American Airlines implemented Coupa Invoice as part of its AP Automation deployment. The initial usage described in station-level operational notes centers on invoice intake, review, monitoring, and local dissemination workflows executed by station staff, establishing Coupa Invoice as the transactional hub for accounts payable activities at sites such as Charleston.
Coupa Invoice was configured to support core AP Automation capabilities aligned with invoice administration, including electronic invoice capture, configurable approval routing, invoice review and exception handling, and AP reporting for periodic audits and reconciliations. Station Administrators are documented as administering, reviewing, and monitoring all local invoices through Coupa Invoice, and they perform dissemination and troubleshooting tasks that indicate workflow ownership and local controls for invoice lifecycle management.
Operational coverage intersects accounts payable, station administration, payroll support, auditing, and vendor/facilities liaison functions. Users managing payroll and timekeeping continue to operate Workbrain for payroll processing and timekeeping tasks while invoice administration is handled in Coupa Invoice, reflecting a coexistence of financial and HR operational systems. Governance activity at the station level includes maintaining periodic reports, supporting audit requests, performing reconciliations such as monthly closeout of landing and apron fees for CHS, and escalating issues, which embeds Coupa Invoice into local AP controls and auditability.
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ERP Financial | ERP |
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2016 | 2016 |
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Expense Management | ERP |
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2019 | 2019 |
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Expense Management | ERP |
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2014 | 2014 |
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American Airlines HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AbsenceSoft | Legacy | AbsenceSoft | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019, American Airlines implemented AbsenceSoft. Apps Category:
The AbsenceSoft implementation addressed Leave Management workflows for Benefits and HR, with a Sr. IT System Analyst driving requirements definition, user interface mockups, and as-is and to-be process flows. The analyst translated business requirements into user stories and acceptance criteria in Rally, coordinating with business users and development teams to define feature and UI enhancements. Requirements were managed through implementation, with ongoing refinement of user stories and acceptance criteria as change requests emerged.
AbsenceSoft was configured to support standard leave intake, approval routing, and absence tracking capabilities aligned to leave management functional terminology. The project included creation of UI mockups to validate features and to guide development, and multiple levels of testing including functional, regression, user acceptance, and integration testing to verify application behavior against specifications. Database data mapping requirements were defined for data migration and integration efforts, and employee headcount extracts were produced from MySQL Server to support staffing reports and data validation.
Development governance relied on Agile practices administered in Rally, with defect tracking, test result analysis, and status reporting integrated into sprint cycles. Integration design artifacts documented current and future technology flows to support data migration and downstream reporting, and the implementation scope explicitly involved Benefits, HR, and IT stakeholders for requirement validation and rollout coordination. AbsenceSoft was repeatedly referenced by stakeholders as the central Leave Management application during the documented implementation period.
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Benefits Administration | HCM |
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2016 | 2017 |
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Compensation Management | HCM |
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2016 | 2016 |
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Contingent Labor Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2016 | 2016 |
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Employee Engagement | HCM |
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2019 | 2019 |
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Employee Experience | HCM |
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2019 | 2019 |
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Employee Experience | HCM |
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2022 | 2022 |
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Employee Recognition and Rewards Management | HCM |
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2018 | 2019 |
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HR Service Delivery | HCM |
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2016 | 2016 |
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HR Service Delivery | HCM |
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2016 | 2017 |
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Learning and Development | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2016 | 2016 |
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Payroll Tax Compliance | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2016 | 2017 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Workforce Analytics | HCM |
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2016 | 2017 |
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Workforce Management | HCM |
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2015 | 2015 |
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American Airlines ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Citigroup | Legacy | CitiDirect Card Management System | Digital Banking | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, American Airlines implemented the CitiDirect Card Management System. The CitiDirect Card Management System was provisioned as a Digital Banking solution accessible through the American Airlines website, delivering centralized online card account management and cardholder self service for corporate card programs.
Implementation centered on card lifecycle administration, account provisioning and online transaction visibility for treasury, finance, and expense management functions, using web based interfaces for cardholder and administrator workflows. Architecture was web integrated with American Airlines web properties to surface card management flows, and standard Digital Banking controls such as role based access and audit logging were applied to govern issuance and administrative actions.
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Flight Management | ERP Services and Operations |
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2024 | 2024 |
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Legal Practice Management | ERP Services and Operations |
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2018 | 2018 |
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Legal Practice Management | ERP Services and Operations |
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2020 | 2020 |
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Real Estate Property Management | ERP Services and Operations |
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2017 | 2017 |
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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American Airlines AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2014 | 2014 |
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American Airlines Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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American Airlines Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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PBX, VoiP and Phone Systems | Collaboration |
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2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2009 | 2009 |
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American Airlines Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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American Airlines eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2012 | 2012 |
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American Airlines SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2016 | 2016 |
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Logistics Management | SCM |
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2016 | 2016 |
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Transportation Management | SCM |
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2018 | 2018 |
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Warehouse Management | SCM |
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2016 | 2016 |
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American Airlines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Experience | CRM |
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2015 | 2015 |
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CRM | CRM |
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2006 | 2007 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Analytics | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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American Airlines ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2016 | 2016 |
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American Airlines Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2018 | 2018 |
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Procurement | Procurement |
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2020 | 2020 |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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American Airlines SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2019 | 2019 |
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Incentive Compensation Management | SPM |
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2018 | 2018 |
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American Airlines TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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Treasury Management | TRM |
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2023 | 2023 |
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American Airlines PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Replication | PaaS |
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2020 | 2020 |
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Master Data Management | PaaS |
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2020 | 2020 |
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Operating System (OS) | PaaS |
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2005 | 2005 |
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Robotic Process Automation | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2000 | 2001 |
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American Airlines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Backup as a Service (BaaS) | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2015 | 2015 |
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Database Management | IaaS |
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2020 | 2020 |
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Network Management and Monitoring | IaaS |
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2010 | 2010 |
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American Airlines CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM), Threat Modeling | CyberSecurity |
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2025 | 2025 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2017 | 2018 |
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American Airlines Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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HRO (HR Outsourcing) | Professional Services |
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2007 | 2007 |
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IT Decision Makers and Key Stakeholders at American Airlines
Apps Being Evaluated by American Airlines Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-03-25 | American Airlines | Evaluated | Coupa Software | Coupa Supplier Portal | Supplier Relationship Management | Procurement |
| 2026-03-19 | American Airlines | Evaluated | CSI | CSI Meridian.NET | Core Banking | ERP Services and Operations |
| 2026-03-02 | American Airlines | Evaluated | Amadeus IT Group | Amadeus Revenue Accounting | ERP Financial | ERP |
| 2026-02-26 | American Airlines | Evaluated |
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Workforce Scheduling | HCM |
| 2026-02-23 | American Airlines | Evaluated |
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Reservation and Booking Management | ERP Services and Operations |
| 2026-02-20 | American Airlines | Evaluated |
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ERP Financial | ERP |
| 2026-01-27 | American Airlines | Evaluated |
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Core Banking | ERP Services and Operations |
| 2026-01-22 | American Airlines | Evaluated |
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Apps Development | PaaS |
| 2026-01-20 | American Airlines | Evaluated |
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ERP Financial | ERP |
| 2026-01-15 | American Airlines | Evaluated |
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Reservation and Booking Management | ERP Services and Operations |