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List of Anaplan Predictive Insights (formerly Mintigo) Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Adobe Professional Services 31360 $23.8B United States Anaplan Anaplan Predictive Insights (formerly Mintigo) Sales Analytics 2021 n/a
In 2021, Adobe deployed Anaplan Predictive Insights (formerly Mintigo) to identify high-propensity accounts and refine go-to-market targeting in the Sales & Marketing category. The initiative targeted commercial mid-market accounts that remained large in number after firmographic filtering, with a focus on aligning sales and marketing activity to those accounts most likely to convert. Anaplan Predictive Insights provided a predictive scoring and segmentation capability that combined third-party technographics, hiring trends, growth signals, and buyer intent with Adobe first-party data, using Anaplan AI and machine learning to build and refresh the model. Adobe configured the platform to surface a prioritized set of in-market accounts each quarter, and to trigger sales prioritization as prospects engaged with digital marketing efforts. Operational integration centered on enriching Adobe CRM records with the Predictive Insights scores and segmented account lists, enabling sales and marketing teams to operationalize account prioritization across commercial territories. The deployment was explicitly used to support go-to-market planning for mid-market expansion following Adobe's 2018 Marketo acquisition, and Adobe signaled intent to expand use cases by building additional predictive models for sales velocity and deal size at both account and lead levels. Governance and process change emphasized joint sales and marketing workflows for follow-up on top-ranked accounts and quarterly model refresh cadence to keep in-market lists current. Outcomes reported by Adobe include an 81% increase in win rates and a 15% increase in average deal size after concentrating efforts on accounts scored highest by Anaplan Predictive Insights, and the company plans to further enrich CRM datasets and extend predictive modeling across additional commercial use cases.
CDW Corporation Professional Services 15100 $21.4B United States Anaplan Anaplan Predictive Insights (formerly Mintigo) Sales Analytics 2022 n/a
In 2022, CDW Corporation implemented Anaplan Predictive Insights (formerly Mintigo) to augment its Sales & Marketing capabilities. The deployment was led by CDWs Enterprise Data Science and Advanced Analytics team, aligning predictive analytics with seller workflows to surface prioritized opportunities and anticipate customer needs. The Anaplan Predictive Insights implementation combined customer 360 profiling, propensity modeling, and opportunity prioritization to create actionable signals for sellers. Configuration emphasized predictive scoring and segmentation modules that translate multi-source inputs into deal-level recommendations and net new account discovery. Operational coverage focused on CDW sellers and the central analytics function, applying insights across existing customer accounts and identification of organizations that had not yet purchased from CDW. The solution ingests multiple data sources to build forward-looking views, enabling sellers to propose solutions to customers and prospects with higher relevance. Governance and rollout were driven by the Enterprise Data Science and Advanced Analytics team, which operationalized models into seller-facing workflows and dashboards. CDW reported seller acceptance of the recommendations, faster sales closings for deals informed by Predictive Insights, and greater revenue from sales driven by Predictive Insights, reflecting adoption of Anaplan Predictive Insights within Sales & Marketing.
ExtraHop Networks Professional Services 715 $171M United States Anaplan Anaplan Predictive Insights (formerly Mintigo) Sales Analytics 2020 n/a
In 2020, ExtraHop Networks deployed Anaplan Predictive Insights (formerly Mintigo) with Apps Category "" as a core component of a shift to pursue mid market cloud native cybersecurity accounts. The implementation focused on identifying high propensity accounts so sales and marketing could prioritize outreach and optimize spend across the new segment. ExtraHop built a predictive model in Anaplan Predictive Insights using closed won account signals combined with first party CRM account data and Predictive Insights third party technographic and intent datasets. The deployment used the Market Analyzer net new account discovery capability to populate ExtraHop's database with high propensity targets, and the Predictive Insights platform supplied intent and installed base information to inform messaging and offers. Operational coverage centered on sales, marketing, and the SDR organization, with the tool guiding territory prioritization, digital advertising, and content syndication campaigns. Account prioritization from Anaplan Predictive Insights was embedded in the companys ABM workflows, creating a single prioritized account list that aligned SDR outreach with marketing campaign targeting and inside sales engagement. Governance emphasized ABM led tactics and cross functional alignment between marketing and sales, with Predictive Insights driving campaign selection and rep-level outreach priorities. ExtraHop reported that top ranked mid market accounts were five times more likely to reach 50 percent in the opportunity stage and that prioritized accounts delivered a 3.8 times larger average deal size, and Market Analyzer helped offset decreased lead volume during COVID related event cancellations. ExtraHop plans to leverage additional Predictive Insights data enrichment and the global account database to support expansion beyond North America.
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Buyer Intent: Companies Evaluating Anaplan Predictive Insights (formerly Mintigo)

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FAQ - APPS RUN THE WORLD Anaplan Predictive Insights (formerly Mintigo) Coverage

Anaplan Predictive Insights (formerly Mintigo) is a Sales Analytics solution from Anaplan.

Companies worldwide use Anaplan Predictive Insights (formerly Mintigo), from small firms to large enterprises across 21+ industries.

Organizations such as Adobe, CDW Corporation and ExtraHop Networks are recorded users of Anaplan Predictive Insights (formerly Mintigo) for Sales Analytics.

Companies using Anaplan Predictive Insights (formerly Mintigo) are most concentrated in Professional Services, with adoption spanning over 21 industries.

Companies using Anaplan Predictive Insights (formerly Mintigo) are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Anaplan Predictive Insights (formerly Mintigo) across Americas, EMEA, and APAC.

Companies using Anaplan Predictive Insights (formerly Mintigo) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 66.67%.

Customers of Anaplan Predictive Insights (formerly Mintigo) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Anaplan Predictive Insights (formerly Mintigo) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Analytics.