Personalization and Product Recommendations Adoption Among the Global Тop 100
Personalization and Product Recommendations Adoption Among the Global Тop 100

This report delves into the adoption of Personalization and Product Recommendations by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Personalization and Product Recommendations to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Personalization and Product Recommendations within these top companies reveals significant investments in eCommerce technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary eCommerce solutions to achieve their business objectives. This multi-vendor approach allows them to tailor eCommerce deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Personalization and Product Recommendations among these top 100 enterprises, their technology investments span a range of eCommerce tools and solutions, underscoring the complexity of eCommerce adoption at this level.

Personalization and Product Recommendations Vendors Among the Global Top 100

Bazaarvoice currently holds a 44% market share in the Personalization and Product Recommendations space, making it the leading provider among the Global Top 100, followed by Algonomy, Salesforce, Kibo Commerce, and Coveo.

VendorsPersonalization and Product Recommendations AppsMarket Share
BazaarvoiceBazaarvoice44%
AlgonomyAlgonomy RichRelevance12%
SalesforceSalesforce Commerce Cloud Einstein9%
Kibo CommerceKibo Personalization7%
CoveoCoveo Qubit CommerceAI, Coveo Qubit Pro6%
Adobe SystemsAdobe Target Recommendations6%
FindifyFindify Personalization3%
SAPSAP Emarsys Personalization3%
SitecoreSitecore Experience Commerce2%
IgniteTechIgniteTech SLI Systems Product Recommendation2%
OptimizelyOptimizely Recommendations1%
Target2SellTarget2Sell1%
AcquiaAcquia Personalization1%
True FitTrue Fit1%
GoogleGoogle Recommendations AI1%
RevLifterRevLifter Personalization Platform1%
DestiniDestini Product Locator1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Personalization and Product Recommendations. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and eCommerce innovation.

Custom data cuts related to the Personalization and Product Recommendations Market are available:

  • Top Personalization and Product Recommendations Vendors, Market Size and Market Forecast 2023-2027
  • Personalization and Product Recommendations Market By Vertical Market (21 Industry)
  • Personalization and Product Recommendations Market By Country (USA + 45 countries)
  • Personalization and Product Recommendations Market By Region (Americas, EMEA, APAC)
  • Personalization and Product Recommendations Market By Customer Size (revenue, employee count, asset)
  • Personalization and Product Recommendations Market By Channel (Direct vs Indirect)
  • Personalization and Product Recommendations Market By Vendor or Product
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    LogoCompanyIndustryEmployeesRevenueCountryEvaluated

Global Top 100 adopting Personalization and Product Recommendations

The influence of these top 100 organizations on the broader eCommerce market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of eCommerce and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in eCommerce adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Personalization and Product Recommendations.

Our research team continuously tracks the adoption of various Personalization and Product Recommendations, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new eCommerce implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Personalization and Product Recommendations

CustomerIndustryEmployeesRevenueCountryVendorPersonalization and Product Recommendations AppsWhen
WalmartRetail2100000$648.1BUnited StatesBazaarvoiceBazaarvoice2020
AccentureProfessional Services750000$64.1BIrelandAdobe SystemsAdobe Target Recommendations2020
Home DepotRetail465000$15.7BUnited StatesBazaarvoiceBazaarvoice2014
Home DepotRetail465000$15.7BUnited StatesKibo CommerceKibo Personalization2011
Marriott InternationalLeisure and Hospitality411000$23.7BUnited StatesBazaarvoiceBazaarvoice2015
Costco WholesaleRetail316000$242.3BUnited StatesAlgonomyAlgonomy RichRelevance2015
Lowe’s CompaniesRetail300000$86.4BUnited StatesBazaarvoiceBazaarvoice2011
Samsung ElectronicsManufacturing270000$22.5BSouth KoreaAlgonomyAlgonomy RichRelevance2018
Samsung ElectronicsManufacturing270000$22.5BSouth KoreaBazaarvoiceBazaarvoice2021
La Poste S.A.Professional Services250000$36.9BFranceBazaarvoiceBazaarvoice2021
Panasonic HoldingsProfessional Services228420$60.2BJapanSalesforceSalesforce Commerce Cloud Einstein2018
FiatAutomotive225587$117.0BItalyCoveoCoveo Qubit CommerceAI2020
CVS HealthHealthcare219000$357.8BUnited StatesBazaarvoiceBazaarvoice2019
PSA GroupAutomotive207200$87.4BFranceFindifyFindify Personalization2021
Deutsche TelekomCommunications204236$122.9BGermanyBazaarvoiceBazaarvoice2013
SubscribeRetail201000$46.9BAustraliaAlgonomyAlgonomy RichRelevance2016
SubscribeBanking and Financial Services173222$14.5BIndiaAdobe SystemsAdobe Target Recommendations2017
SubscribeRetail163098$36.3BFranceTarget2SellTarget2Sell2014
SubscribeRetail163098$36.3BFranceBazaarvoiceBazaarvoice2015
SubscribeRetail145000$26.2BUnited KingdomSalesforceSalesforce Commerce Cloud Einstein2016
SubscribeRetail145000$26.2BUnited KingdomBazaarvoiceBazaarvoice2018
SubscribeConsumer Packaged Goods139000$52.9BUnited StatesDestiniDestini Product Locator2023
SubscribeConsumer Packaged Goods135000$47.0BUnited StatesAcquiaAcquia Personalization2019
SubscribeManufacturing120000$88.4BUnited StatesAdobe SystemsAdobe Target Recommendations2019
SubscribeManufacturing120000$88.4BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeRetail105000$15.5BFranceFindifyFindify Personalization2021
SubscribeProfessional Services103900$134.0BUnited StatesBazaarvoiceBazaarvoice2020
SubscribeBanking and Financial Services103257$39.6BCanadaBazaarvoiceBazaarvoice2017
SubscribeOil, Gas and Chemicals103000$316.6BUnited KingdomAdobe SystemsAdobe Target Recommendations2017
SubscribeRetail100000$73.6BUnited StatesBazaarvoiceBazaarvoice2021
SubscribeCommunications97100$26.2BUnited KingdomCoveoCoveo Qubit CommerceAI2021
SubscribeRetail97000$18.1BUnited StatesAlgonomyAlgonomy RichRelevance2013
SubscribeRetail97000$18.1BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeDistribution97000$10.8BUnited Arab EmiratesSAPSAP Emarsys Personalization2021
SubscribeRetail95000$20.8BSpainCoveoCoveo Qubit CommerceAI2020
SubscribeRetail94570$25.3BUnited StatesAlgonomyAlgonomy RichRelevance2016
SubscribeRetail94570$25.3BUnited StatesBazaarvoiceBazaarvoice2019
SubscribeRetail93500$11.1BAustriaAdobe SystemsAdobe Target Recommendations2017
SubscribeRetail89000$14.3BUnited StatesAlgonomyAlgonomy RichRelevance2009
SubscribeRetail89000$14.3BUnited StatesKibo CommerceKibo Personalization2015
SubscribeRetail85400$32.2BFranceBazaarvoiceBazaarvoice2017
SubscribeRetail85400$32.2BFranceSalesforceSalesforce Commerce Cloud Einstein2022
SubscribeManufacturing85000$32.7BUnited StatesBazaarvoiceBazaarvoice2016
SubscribeRetail85000$43.5BUnited StatesBazaarvoiceBazaarvoice2017
SubscribeRetail84843$7.7BMexicoSalesforceSalesforce Commerce Cloud Einstein2021
SubscribeRetail83700$51.2BUnited StatesKibo CommerceKibo Personalization2014
SubscribeManufacturing83000$62.9BSouth KoreaBazaarvoiceBazaarvoice2016
SubscribeRetail82000$71.6BUnited StatesBazaarvoiceBazaarvoice2016
SubscribeRetail82000$71.6BUnited StatesIgniteTechIgniteTech SLI Systems Product Recommendation2018
SubscribeRetail82000$21.2BUnited StatesBazaarvoiceBazaarvoice2020
SubscribeRetail82000$21.2BUnited StatesKibo CommerceKibo Personalization2022
SubscribeRetail80000$4.8BUnited KingdomBazaarvoiceBazaarvoice2011
SubscribeRetail80000$4.8BUnited KingdomAlgonomyAlgonomy RichRelevance2011
SubscribeProfessional Services79944$9.0BPhilippinesBazaarvoiceBazaarvoice2017
SubscribeRetail79804$13.3BSpainAlgonomyAlgonomy RichRelevance2015
SubscribeRetail79804$13.3BSpainBazaarvoiceBazaarvoice2013
SubscribeBanking and Financial Services78823$23.8BFranceBazaarvoiceBazaarvoice2016
SubscribeBanking and Financial Services78823$25.6BFranceBazaarvoiceBazaarvoice2016
SubscribeManufacturing78189$18.3BNetherlandsBazaarvoiceBazaarvoice2016
SubscribeCommunications75000$79.6BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeBanking and Financial Services74000$28.2BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeRetail73519$10.7BUnited KingdomBazaarvoiceBazaarvoice2017
SubscribeRetail72811$30.2BGermanyAdobe SystemsAdobe Target Recommendations2020
SubscribeManufacturing71000$20.1BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeManufacturing70000$24.7BUnited StatesAdobe SystemsAdobe Target Recommendations2018
SubscribeRetail69440$16.3BUnited StatesKibo CommerceKibo Personalization2019
SubscribeRetail69440$16.3BUnited StatesBazaarvoiceBazaarvoice2019
SubscribeRetail65025$28.3BUnited StatesIgniteTechIgniteTech SLI Systems Product Recommendation2014
SubscribeManufacturing65000$6.3BVietnamAlgonomyAlgonomy RichRelevance2018
SubscribeManufacturing65000$6.3BVietnamBazaarvoiceBazaarvoice2021
SubscribeRetail64000$17.5BUnited KingdomBazaarvoiceBazaarvoice2018
SubscribeRetail64000$17.5BUnited KingdomSalesforceSalesforce Commerce Cloud Einstein2017
SubscribeRetail64000$12.4BUnited StatesSalesforceSalesforce Commerce Cloud Einstein2019
SubscribeRetail62000$13.0BGermanyBazaarvoiceBazaarvoice2016
SubscribeRetail60000$16.0BUnited StatesBazaarvoiceBazaarvoice2020
SubscribeRetail60000$16.0BUnited StatesKibo CommerceKibo Personalization2020
SubscribeConsumer Packaged Goods60000$15.9BUnited StatesGoogleGoogle Recommendations AI2023
SubscribeProfessional Services58000$63.0BUnited StatesBazaarvoiceBazaarvoice2021
SubscribeConsumer Packaged Goods57000$6.8BUnited StatesBazaarvoiceBazaarvoice2020
SubscribeConsumer Packaged Goods57000$6.8BUnited StatesSitecoreSitecore Experience Commerce2019
SubscribeRetail57000$3.0BTurkeySAPSAP Emarsys Personalization2017
SubscribeRetail56000$6.7BUnited StatesBazaarvoiceBazaarvoice2016
SubscribeRetail56000$6.7BUnited StatesSalesforceSalesforce Commerce Cloud Einstein2016
SubscribeRetail55000$5.4BUnited StatesKibo CommerceKibo Personalization2016
SubscribeRetail55000$3.3BRussiaSAPSAP Emarsys Personalization2018
SubscribeRetail53000$17.8BAustraliaSitecoreSitecore Experience Commerce2018
SubscribeRetail53000$17.8BAustraliaAlgonomyAlgonomy RichRelevance2018
SubscribeRetail53000$17.8BAustraliaBazaarvoiceBazaarvoice2019
SubscribeRetail52000$15.0BFranceTarget2SellTarget2Sell2016
SubscribeRetail52000$15.0BFranceSalesforceSalesforce Commerce Cloud Einstein2018
SubscribeRetail52000$15.0BFranceBazaarvoiceBazaarvoice2020
SubscribeRetail52000$7.9BUnited KingdomAlgonomyAlgonomy RichRelevance2015
SubscribeRetail52000$7.9BUnited KingdomBazaarvoiceBazaarvoice2014
SubscribeRetail51777$24.6BGermanyKibo CommerceKibo Personalization2013
SubscribeRetail51777$24.6BGermanyBazaarvoiceBazaarvoice2012
SubscribeRetail51777$24.6BGermanySalesforceSalesforce Commerce Cloud Einstein2016
SubscribeManufacturing51000$13.0BUnited StatesAdobe SystemsAdobe Target Recommendations2016
SubscribeConsumer Packaged Goods46000$9.1BJapanCoveoCoveo Qubit CommerceAI2021
SubscribeConsumer Packaged Goods46000$9.1BJapanBazaarvoiceBazaarvoice2017
SubscribeConsumer Packaged Goods46000$9.1BJapanSalesforceSalesforce Commerce Cloud Einstein2018
SubscribeCommunications45132$17.4BCanadaBazaarvoiceBazaarvoice2012
SubscribeRetail45000$5.3BUnited StatesSalesforceSalesforce Commerce Cloud Einstein2018
SubscribeRetail45000$5.3BUnited StatesBazaarvoiceBazaarvoice2017
SubscribeRetail45000$13.0BUnited StatesCoveoCoveo Qubit CommerceAI2021
SubscribeManufacturing45000$12.7BSwedenBazaarvoiceBazaarvoice2021
SubscribeProfessional Services44500$8.8BUnited StatesFindifyFindify Personalization2021
SubscribeRetail44300$3.3BItalySalesforceSalesforce Commerce Cloud Einstein2020
SubscribeRetail44000$10.0BAustraliaTrue FitTrue Fit2021
SubscribeRetail44000$5.2BChileBazaarvoiceBazaarvoice2017
SubscribeRetail43593$5.4BUnited KingdomCoveoCoveo Qubit Pro2017
SubscribeRetail43593$5.4BUnited KingdomIgniteTechIgniteTech SLI Systems Product Recommendation2016
SubscribeRetail43593$5.4BUnited KingdomCoveoCoveo Qubit CommerceAI2021
SubscribeRetail43000$6.4BUnited StatesAlgonomyAlgonomy RichRelevance2015
SubscribeRetail43000$6.4BUnited StatesSAPSAP Emarsys Personalization2019
SubscribeConsumer Packaged Goods41000$17.9BUnited StatesBazaarvoiceBazaarvoice2016
SubscribeRetail40000$6.5BUnited StatesAlgonomyAlgonomy RichRelevance2020
SubscribeRetail40000$6.5BUnited StatesBazaarvoiceBazaarvoice2014
SubscribeRetail40000$6.0BDenmarkAlgonomyAlgonomy RichRelevance2015
SubscribeRetail40000$6.0BDenmarkSitecoreSitecore Experience Commerce2011
SubscribeRetail40000$9.0BGermanyBazaarvoiceBazaarvoice2019
SubscribeProfessional Services40000$4.1BUnited KingdomOptimizelyOptimizely Recommendations2023
SubscribeManufacturing40000$6.6BUnited StatesBazaarvoiceBazaarvoice2024
SubscribeConsumer Packaged Goods38757$26.0BUnited StatesBazaarvoiceBazaarvoice2018
SubscribeRetail38000$8.6BUnited StatesRevLifterRevLifter Personalization Platform2017
SubscribeRetail38000$8.6BUnited StatesAlgonomyAlgonomy RichRelevance2010
SubscribeRetail38000$8.6BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeManufacturing35400$11.5BUnited StatesBazaarvoiceBazaarvoice2013
SubscribeRetail35000$7.5BUnited StatesKibo CommerceKibo Personalization2014
SubscribeRetail35000$7.5BUnited StatesBazaarvoiceBazaarvoice2017
SubscribeRetail35000$2.6BUnited StatesBazaarvoiceBazaarvoice2020
SubscribeAutomotive34500$20.0BGermanyFindifyFindify Personalization2021
SubscribeRetail34100$10.0BCanadaBazaarvoiceBazaarvoice2014
SubscribeRetail34000$19.3BUnited StatesKibo CommerceKibo Personalization2017
SubscribeConsumer Packaged Goods34000$19.9BUnited StatesCoveoCoveo Qubit CommerceAI2021
SubscribeManufacturing34000$17.5BUnited StatesCoveoCoveo Qubit CommerceAI2021
SubscribeConsumer Packaged Goods34000$19.5BUnited StatesBazaarvoiceBazaarvoice2023
SubscribeHealthcare34000$8.5BUnited StatesOptimizelyOptimizely Recommendations2024
SubscribeRetail33000$19.5BUnited KingdomAlgonomyAlgonomy RichRelevance2018
SubscribeRetail33000$19.5BUnited KingdomBazaarvoiceBazaarvoice2021

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.