List of Adobe Target Recommendations Customers
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United States
Since 2010, our global team of researchers has been studying Adobe Target Recommendations customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adobe Target Recommendations for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adobe Target Recommendations for Personalization and Product Recommendations include: Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion, Dell, a United States based Manufacturing organisation with 108000 employees and revenues of $95.60 billion, Accenture, a Ireland based Professional Services organisation with 791000 employees and revenues of $64.90 billion, ALDI Nord Deutschland Stiftung & Co. KG, a Germany based Retail organisation with 72811 employees and revenues of $30.22 billion, EMC Corporation, a United States based Manufacturing organisation with 70000 employees and revenues of $24.70 billion and many others.
Contact us if you need a completed and verified list of companies using Adobe Target Recommendations, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adobe Target Recommendations customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A.S.Adventure | Retail | 1000 | $633M | Belgium | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2020 | n/a |
In 2020, A.S.Adventure deployed Adobe Target Recommendations. Adobe Target Recommendations was implemented in the category to deliver personalized product recommendations and onsite experimentation supporting the retailer's marketing and e-commerce functions.
The implementation centered on Adobe Target's recommendations and testing capabilities, configuring recommendation algorithms, mbox-based personalization, and audience targeting segments. Adobe Target cookies at_check and mbox were used to support visitor grouping and experiment assignment, while Adobe Audience Manager cookies such as Adobe QA, aam_uuid, demdex, and dextp were used to enable audience segmentation tied to recommendation rules.
Operational integration extended beyond the website to advertising partners and third-party ad platforms, reflecting the privacy statement language about targeted messages on platforms including Google, Facebook, and Instagram. Cookie-based signals from partners listed in the privacy notes such as Adform, Bing ads, Facebook marketing, Google ads, Certona marketing, Adobe Advertising Cloud, and Tradetracker were acknowledged as part of the data ecosystem that feeds personalization and advertising decisions.
Governance followed the customer consent and cookie retention policies published in A.S.Adventure's privacy statement, explicitly mapping retention durations to specific cookies, for example Adobe Audience Manager cookies retained up to six months and Adobe Target cookies retained up to two years. Implementation design emphasized consent-controlled data flows for personalized advertising and website recommendations, and integration of cookie consent controls into recommendation and experimentation workflows.
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Accenture | Professional Services | 791000 | $64.9B | Ireland | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2020 | n/a |
In 2020, Accenture implemented Adobe Target Recommendations on its website using Adobe Systems technology. The deployment of Adobe Target Recommendations was focused on live customer-facing web properties, positioning the application to deliver algorithmic content and product recommendation capabilities across digital pages.
The implementation centered on Adobe Target Recommendations functional workflows, including automated recommendation models, rule-based content targeting, and runtime personalization rendering for web sessions. Operational scope was limited to the website, with configuration efforts oriented around recommendation zones, targeting rules, and model tuning to influence onsite content selection. The narrative intentionally references Adobe Target Recommendations and the exact Apps Category string as provided.
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Accenture | Professional Services | 5300 | $750M | Portugal | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2018 | n/a |
In 2018, Accenture deployed Adobe Target Recommendations on its public website in Portugal, installing Adobe Target Recommendations to deliver page-level personalized recommendations and relevance scoring. The implementation concentrated on client-side recommendation rendering and algorithmic model selection to serve product and content suggestions within existing web templates.
Configuration work included defining recommendation zones, tuning model parameters for contextual relevance, and instrumenting recommendation rendering to operate within page load flows. The Adobe Target Recommendations deployment supported campaign-level targeting and iterative A/B experimentation workflows typical of web personalization and recommendation engines.
Operational scope covered Accenture’s digital marketing and site experience teams responsible for content personalization and on-site engagement, with governance processes to control recommendation feed curation and experiment approval. Ongoing operationalization emphasized editorial checkpoints and experiment governance to manage rollout of relevance models across the public website.
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Retail | 72811 | $30.2B | Germany | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2020 | n/a |
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Media | 80 | $325M | United Kingdom | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2018 | n/a |
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Retail | 800 | $75M | Netherlands | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2020 | n/a |
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Manufacturing | 116 | $15M | Canada | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2020 | n/a |
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Manufacturing | 55000 | $13.3B | United States | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2017 | n/a |
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Leisure and Hospitality | 9800 | $2.0B | United Kingdom | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2022 | n/a |
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Professional Services | 1500 | $1.5B | Australia | Adobe Systems | Adobe Target Recommendations | Personalization and Product Recommendations | 2018 | n/a |
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Buyer Intent: Companies Evaluating Adobe Target Recommendations
- Trellist, a United States based Professional Services organization with 10 Employees
- Center Parcs, a United Kingdom based Leisure and Hospitality company with 9800 Employees
- ALDI USA, a United States based Retail organization with 20000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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