Panasonic Holdings Corporation
Panasonic Holdings Corporation Technographics
Panasonic Holdings Corporation Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Panasonic Holdings Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 207548 Panasonic Holdings Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Panasonic Holdings Corporation has purchased the following applications: Demandbase ABM Platform for Account Based Marketing in 2020, Microsoft Power BI for Analytics and BI in 2017, Ascendify ATS for Applicant Tracking System in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Panasonic Holdings Corporation is running and its propensity to invest more and deepen its relationship with Demandbase , Microsoft , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Panasonic Holdings Corporation revenues, which have grown to $57.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Panasonic Holdings Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Panasonic Holdings Corporation Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase ABM Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 | In 2020, Panasonic Holdings Corporation deployed Demandbase ABM Platform for Account Based Marketing. The engagement targeted Panasonic’s B2B marketing organization and emphasized consolidating account intent and insight information to remove guesswork from account selection and campaign planning. Demandbase ABM Platform was configured to centralize intent data ingestion, account insight consolidation, and account targeting and orchestration capabilities. The implementation included analytics and visualization components to surface necessary information in an easy to understand format, and to convert intent signals into actionable data for campaign teams. Implementation required connecting the Demandbase ABM Platform with Panasonic internal systems and cross organizational data sources to unify account level signals, and to support coordinated campaign workflows. Operational coverage centered on B2B marketing and adjacent cross functional stakeholders who consume account insights for demand generation and account engagement. Governance focused on establishing data driven workflows and shared accountability for account selection and insight consumption across teams. The result reported by Panasonic emphasized that Demandbase made intent and insight information actionable, simplified decision making, and provided necessary information that removed much of the prior guesswork from its B2B marketing strategy. | |
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Call Center | CRM |
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2015 | 2016 |
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CRM | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Social Media Management | CRM |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2019 | ||
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Analytics and BI | Analytics and BI |
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2017 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Ascendify | Legacy | Ascendify ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 | In 2015 Panasonic Holdings Corporation implemented Ascendify ATS as an Applicant Tracking System on its corporate careers website. The implementation established Ascendify ATS as the primary online intake and application handling tool, directing external candidate flows from the public career pages into a central recruiting queue. Ascendify ATS was configured to support standard applicant tracking capabilities including job requisition publishing from the careers site, candidate profile capture and lifecycle tracking, resume parsing and screening, configurable application workflows, interview coordination, and recruiting dashboards. The deployment emphasized career site integration with Ascendify ATS to ensure form capture, job visibility, and automated routing into talent acquisition workflows. Operational ownership rests with Panasonic’s talent acquisition and HR teams, which govern requisition approvals, recruiter and hiring manager access, and configuration of hiring stages within Ascendify ATS. Process changes focused on standardizing application handling and recruiter collaboration inside the Applicant Tracking System, while the website integration serves as the primary channel for external applicant sourcing. | |
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Core HR | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2018 | 2018 |
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Recruiting | HCM |
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2017 | 2017 |
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Workforce Analytics | HCM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Apps Development | PaaS |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2021 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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ERP Financial | ERP Financial Management |
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2021 | 2022 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Panasonic Holdings Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Panasonic Holdings Corporation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Panasonic Holdings Corporation Technographics
Panasonic Holdings Corporation is a Manufacturing organization based in Japan,
with around 207548 employees and annual revenues of $57.80 billion.
Panasonic Holdings Corporation operates a diverse technology stack with applications such as
Demandbase ABM Platform, Microsoft Power BI and Ascendify ATS,
covering areas like Account Based Marketing, Analytics and BI and Applicant Tracking System.
Panasonic Holdings Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Demandbase, Microsoft and Ascendify.
Panasonic Holdings Corporation recently adopted applications including
Freddy AI Agent in 2025, Ethereum Platform in 2024 and Tracephere Platform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Panasonic Holdings Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Panasonic Holdings Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Panasonic Holdings Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.