PSA Group
PSA Group Technographics
PSA Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PSA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 207200 PSA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PSA Group has purchased the following applications: iAdvize Conversational Platform for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Algolia Search for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PSA Group is running and its propensity to invest more and deepen its relationship with iAdvize , Velaro , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PSA Group revenues, which have grown to $87.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PSA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PSA Group Tech Stack and Enterprise Applications
PSA Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, PSA Group implemented iAdvize Conversational Platform on the Peugeot website using the Chatbots and Conversational AI category to manage real-time customer interactions. The deployment is centered on the web channel as the primary touchpoint for customer engagement and online pre-sales support. This positions iAdvize Conversational Platform as the public-facing conversational layer for site visitors seeking product information and service assistance.
The iAdvize Conversational Platform implementation emphasized standard Chatbots and Conversational AI capabilities, including live agent chat, automated conversational flows, visitor routing, and conversational analytics for session and behavior tracking. Operational ownership was aligned with customer service and digital experience teams on the Peugeot site, with governance focused on workflow orchestration, agent handover rules, and conversational content management. The technical footprint is a web-embedded conversational interface delivering contextual interactions on the public-facing Peugeot site.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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PSA Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, PSA Group deployed Google Workspace (Formerly Google G-Suite) as a Collaboration platform. Google Workspace (Formerly Google G-Suite) is implemented as the primary cloud productivity suite for corporate email, calendaring, and real time document collaboration, and its use is observable within PSA Group public web assets. The deployment emphasizes a cloud first delivery model to consolidate communication and content creation capabilities under a single Collaboration vendor.
Configuration centers on core Google Workspace modules including Gmail, Google Drive, Google Docs, Google Meet, and Google Calendar, with the Google Admin console used for domain and user management. Implementation incorporates Groups and Shared Drives for role based access and team content management, alongside administrative controls for user provisioning, access governance, and data retention settings. The rollout focuses on supporting collaboration workflows, corporate communications, and knowledge management across PSA Group corporate functions.
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PSA Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021, PSA Group implemented Algolia Search on its public website. Algolia Search, an Application, Web and Enterprise Search solution, was deployed to provide site search and discovery across vehicle information, product content, and corporate pages on Peugeot.fr. The implementation focused on indexed search, relevance controls, and instant retrieval to support browsing and navigation for consumer traffic.
The architecture leveraged Algolia Search hosted indexing and search API integrated into the website front end, with configured facets, typo tolerance, relevance tuning, and query analytics as core functional capabilities. Operational scope was the consumer facing website, and index scheduling plus query configuration were managed by digital and web operations teams to keep search relevance aligned with marketing and content updates. This implementation connects PSA Group Algolia Search Application, Web and Enterprise Search to business functions including ecommerce, product discovery, and content delivery.
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Digital Asset Management | Content Management |
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2021 | 2021 |
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PSA Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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PSA Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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PSA Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PSA Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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PSA Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PSA Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PSA Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PSA Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PSA Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PSA Group Technographics
PSA Group is a Automotive organization based in France,
with around 207200 employees and annual revenues of $87.44 billion.
PSA Group operates a diverse technology stack with applications such as
iAdvize Conversational Platform, Google Workspace (Formerly Google G-Suite) and Algolia Search,
covering areas like Chatbots and Conversational AI, Collaboration and Application, Web and Enterprise Search.
PSA Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as iAdvize, Google and Algolia.
PSA Group recently adopted applications including
iAdvize Conversational Platform in 2021, Velaro Live Chat in 2021 and Algolia Search in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PSA Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PSA Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PSA Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.