Apps Run The World

PSA Group Digital Transformation Initiatives

Apps Run The World

About the Customer

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel, and Vauxhall, and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

Scope and Challenges

CDK Global and PSA Benelux have signed a new partnership agreement that offers the region’s Peugeot and Citroën dealers access to CDK Global’s new integrated Dealer Management System – Autoline Drive.

The move by PSA to enhance DMS provision across its network is part of the ‘[email protected] framework’ – PSA’s streamlining of its dealer management systems – to deliver greater efficiency and consistency across its retail network. Peugeot and Citroën dealers in the Netherlands, Belgium, and Luxembourg will be the first outside France that can opt for the new system.

The new system is licensed to retailers via a ‘Software as a Service’ (SaaS) model. This enables retailers to manage costs effectively while ensuring the DMS system is always fully up-to-date. By being hosted centrally, retailers benefit from regular updates to the product to ensure it keeps up with changing trends and can offer new functionality as the market develops.

Outcome and Implications

The PSA network in Benelux will also be at the forefront of technological developments as Autoline Drive is designed to work across desktop and mobile devices. Autoline Drive is a powerful management tool built around a new accounting and financial suite that is totally integrated and offers the dealers a 360-degree view of their businesses in real time.

PSA selected CDK Global’s system as one of the three choices for dealers, following the streamlining of software providers to enhance usability and simplify operations for its retailer network. The first dealers in Benelux will begin piloting the new Autoline Drive systems this year.

CDK Global Benelux has worked with PSA in the Netherlands, Belgium, and Luxembourg for more than 25 years. The introduction of Autoline Drive for PSA has no impact on the support of the current dealer management systems (EVA or Autoline).


“We are proud to begin an exciting new chapter that builds on our long-standing relationship with PSA Benelux. Peugeot and Citroën retailers moving to our new Autoline Drive DMS will benefit from a sophisticated, simple, and user-friendly system that will improve productivity and the visibility of operations throughout each business.” -said Dieter Bodvin, General Manager at CDK Global Benelux

Rueil Management Centre 7, rue Henri Ste Claire Deville
Paris, x , 92563
33 1 5594 8100
Industry Employees Revenue
Automotive Subscribe Subscribe

Enterprise Software & Cloud Applications Purchased by PSA Group

Vendor Old Product New Product Function Market Users VAR/SI When Live
CDK Global Legacy Applications Autoline Drive DMS Supply Chain Management CRM n/a n/a 2016 2017

IT Decision Makers and Key Stakeholders at PSA Group

First Name Last Name Title Email Phone
Subscribe Subscribe Global Chief Sales & Marketing Officer Subscribe Subscribe
Subscribe Subscribe Chief Digital Officer Subscribe Subscribe