Samsung Electronics Digital Transformation Initiatives

About the Customer

Samsung Electronics is established in 1969, through relentless innovation and discovery, they are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, their Smart Home and Digital Health initiatives.

Scope and Challenges

Due to the company’s global operations and broad product portfolio, Samsung is constantly looking for ways to create efficiencies within its supply chain.

Outcome and Implications

RapidResponse will be deployed to drive supply chain management and sales and operations planning effectiveness through tight integration and alignment of all planning functions, which will help streamline efficiencies.

From a single shared data model, one user interface and one common analytics platform, RapidResponse can deploy:

• S&OP
• Master Planning & Scheduling
• Capacity and Constraint Management
• Inventory and Supply Management
• Demand Management
• Order Promise Management

Quotes

“We know that having the right technology to plan concurrently, run multiple simulations and drive collaborative planning, will allow Samsung’s business segments to improve delivery, reduce customer lead times, and respond even more quickly to the rapidly changing market,” said Wan goo Gee, global head of Operation, Samsung.

“Kinaxis is thrilled to have earned the trust and confidence of Samsung, one of the world's largest consumer electronics companies,” said John Sicard, Chief Executive Officer at Kinaxis."