PBX, VoiP and Phone Systems Adoption Among the Global Top 100
PBX, VoiP and Phone Systems Adoption Among the Global Top 100

This report delves into the adoption of PBX, VoiP and Phone Systems by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging PBX, VoiP and Phone Systems to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of PBX, VoiP and Phone Systems within these top companies reveals significant investments in Collaboration technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary PBX, VoiP and Phone Systems solutions to achieve their business objectives. This multi-vendor approach allows them to tailor Collaboration deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to PBX, VoiP and Phone Systems among these top 100 enterprises, their technology investments span a range of Collaboration tools and solutions, underscoring the complexity of PBX, VoiP and Phone Systems adoption at this level.

PBX, VoiP and Phone Systems Vendors Among the Global Top 100

Cisco Systems currently holds a 39% market share in the PBX, VoiP and Phone Systems space, making it the leading provider among the Global Top 100, followed by Avaya, Mitel, Microsoft, and Genesys.

VendorsPBX, VoiP and Phone Systems AppsMarket Share
Cisco SystemsCisco Unified IP Phones, Cisco VoIP, 

Cisco Webex Calling

39%
AvayaAvaya IP Office, Avaya PBX, Avaya VoIP29%
MitelMitel MiVoice Business, Mitel Phone System

Mitel VoiP, Shoretel PBX

11%
MicrosoftMicrosoft Skype for Business9%
GenesysGenesys Cloud CX Voice5%
AsteriskAsterisk PBX3%
DamovoDamovo Unified Communications1%
Telephone MagicNorstar Nortel VoIP1%
PolyPolycom VoIP1%
Nice SystemsNICE CXone Omnichannel Routing1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of PBX, VoiP and Phone Systems. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and Collaboration innovation.

Custom data cuts related to the PBX, VoiP and Phone Systems Market are available:

  • Top PBX, VoiP and Phone Systems Vendors, Market Size and Market Forecast 2023-2027
  • PBX, VoiP and Phone Systems Market By Vertical Market (21 Industry)
  • PBX, VoiP and Phone Systems Market By Country (USA + 45 countries)
  • PBX, VoiP and Phone Systems Market By Region (Americas, EMEA, APAC)
  • PBX, VoiP and Phone Systems Market By Customer Size (revenue, employee count, asset)
  • PBX, VoiP and Phone Systems Market By Channel (Direct vs Direct)
  • PBX, VoiP and Phone Systems Market By Vendor or Product
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Global Top 100 adopting PBX, VoiP and Phone Systems

The influence of these top 100 organizations on the broader Collaboration market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of Collaboration and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in Collaboration adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of PBX, VoiP and Phone Systems.

Our research team continuously tracks the adoption of various PBX, VoiP and Phone Systems, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new Collaboration implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of PBX, VoiP and Phone Systems

CustomerIndustryEmpl.RevenueCountryVendorPBX, VoiP and Phone Systems AppsWhen
National Health Service (NHS)Healthcare1297455$200.0BUnited KingdomCisco SystemsCisco VoIP2010
Allied UniversalProfessional Services800000$22.0BUnited StatesAvayaAvaya VoIP2018
AccentureProfessional Services750000$64.1BIrelandPolyPolycom VoIP2020
G4S plcProfessional Services490000$8.5BUnited KingdomCisco SystemsCisco VoIP2018
G4S plcProfessional Services490000$8.5BUnited KingdomAvayaAvaya VoIP2017
ConcentrixProfessional Services440000$7.1BUnited StatesAsteriskAsterisk PBX2012
TescoRetail330000$63.9BUnited KingdomAvayaAvaya VoIP2011
SNCFTransportation276000$45.6BFranceAvayaAvaya VoIP2017
BoeingManufacturing171000$77.8BUnited StatesMicrosoftMicrosoft Skype for Business2018
AptivManufacturing154000$20.1BIrelandAsteriskAsterisk PBX2018
AirbusAerospace and Defense150093$72.0BFranceCisco SystemsCisco Unified IP Phones2005
MorrisonsRetail110000$23.5BUnited KingdomAvayaAvaya PBX2013
MorrisonsRetail110000$23.5BUnited KingdomCisco SystemsCisco VoIP2013
TelefonicaCommunications104150$30.0BSpainCisco SystemsCisco VoIP2018
ShellOil, Gas and Chemicals103000$316.6BUnited KingdomAvayaAvaya VoIP2009
SubscribeCommunications101100$54.6BUnited StatesAvayaAvaya PBX2015
SubscribeCommunications97100$26.2BUnited KingdomGenesysGenesys Cloud CX Voice2016
SubscribeCommunications97100$26.2BUnited KingdomAvayaAvaya VoIP2018
SubscribeCommunications97100$26.2BUnited KingdomMitelMitel Phone System2018
SubscribeBanking and Financial Services92400$32.0BUnited KingdomAvayaAvaya VoIP2011
SubscribeLife Sciences89900$36.2BUnited KingdomCisco SystemsCisco Unified IP Phones2016
SubscribeBanking and Financial Services89483$32.3BCanadaMicrosoftMicrosoft Skype for Business2016
SubscribeOil, Gas and Chemicals87800$210.1BUnited KingdomCisco SystemsCisco VoIP2010
SubscribeManufacturing86896$24.9BFinlandCisco SystemsCisco VoIP2014
SubscribeGovernment85000$208.9BUnited KingdomCisco SystemsCisco Unified IP Phones2015
SubscribeBanking and Financial Services83446$17.7BUnited KingdomCisco SystemsCisco VoIP2019
SubscribeRetail80000$14.9BUnited KingdomCisco SystemsCisco Unified IP Phones2014
SubscribeRetail76000$8.0BUnited KingdomCisco SystemsCisco VoIP2016
SubscribeLife Sciences70212$38.5BUnited KingdomCisco SystemsCisco VoIP2018
SubscribeCommunications67000$78.6BUnited StatesCisco SystemsCisco Webex Calling2018
SubscribeRetail65000$14.5BUnited KingdomAvayaAvaya PBX2018
SubscribeRetail65000$14.5BUnited KingdomAvayaAvaya VoIP2011
SubscribeRetail64000$17.5BUnited KingdomMitelMitel VoiP2018
SubscribeBanking and Financial Services60600$14.8BUnited KingdomNice SystemsNICE CXone Omnichannel Routing2018
SubscribeBanking and Financial Services60600$14.8BUnited KingdomCisco SystemsCisco VoIP2016
SubscribeGovernment60000$66.0BUnited KingdomAvayaAvaya IP Office2015
SubscribeGovernment60000$66.0BUnited KingdomTelephone MagicNorstar Nortel VoIP2015
SubscribeProfessional Services58600$4.7BUnited KingdomMitelMitel VoiP2012
SubscribeTransportation58077$9.0BUnited KingdomCisco SystemsCisco Unified IP Phones2005
SubscribeTransportation58077$9.0BUnited KingdomCisco SystemsCisco VoIP2005
SubscribeOil, Gas and Chemicals54000$55.6BUnited KingdomCisco SystemsCisco VoIP2014
SubscribeRetail52000$7.9BUnited KingdomCisco SystemsCisco Unified IP Phones2015
SubscribeRetail52000$7.9BUnited KingdomCisco SystemsCisco VoIP2015
SubscribeManufacturing52000$69.5BUnited StatesMicrosoftMicrosoft Skype for Business2015
SubscribeProfessional Services50000$12.2BIrelandAvayaAvaya PBX2015
SubscribeProfessional Services50000$3.7BUnited KingdomAvayaAvaya VoIP2017
SubscribeConsumer Packaged Goods46725$34.2BUnited KingdomCisco SystemsCisco Unified IP Phones2010
SubscribeInsurance46000$9.3BUnited KingdomCisco SystemsCisco VoIP2017
SubscribeRetail45000$5.3BUnited StatesMitelMitel VoiP2019
SubscribeDistribution45000$27.7BFranceMitelMitel VoiP2015
SubscribeRetail43593$5.4BUnited KingdomCisco SystemsCisco VoIP2016
SubscribeGovernment43571$4.2BUnited KingdomCisco SystemsCisco Unified IP Phones2015
SubscribeHealthcare43462$4.3BUnited KingdomCisco SystemsCisco VoIP2011
SubscribeBanking and Financial Services40000$10.1BUnited KingdomGenesysGenesys Cloud CX Voice2016
SubscribeAutomotive38379$25.1BUnited KingdomCisco SystemsCisco VoIP2016
SubscribeLeisure and Hospitality35000$3.2BUnited StatesAvayaAvaya PBX2021
SubscribeProfessional Services35000$2.8BUnited KingdomMicrosoftMicrosoft Skype for Business2019
SubscribeMedia34335$18.3BUnited KingdomGenesysGenesys Cloud CX Voice2011
SubscribeRetail32324$6.3BUnited KingdomGenesysGenesys Cloud CX Voice2014
SubscribeUtilities30756$27.6BUnited KingdomCisco SystemsCisco VoIP2012
SubscribeTransportation28000$5.5BUnited KingdomAvayaAvaya VoIP2010
SubscribeDistribution27032$21.5BUnited StatesMicrosoftMicrosoft Skype for Business2018
SubscribeProfessional Services25377$6.5BFranceCisco SystemsCisco Unified IP Phones2014
SubscribeRetail25000$11.4BUnited KingdomAvayaAvaya VoIP2020
SubscribeTransportation24000$1.3BUnited KingdomAvayaAvaya IP Office2020
SubscribeGovernment23412$4.7BUnited KingdomCisco SystemsCisco VoIP2016
SubscribeConsumer Packaged Goods23000$9.6BIrelandCisco SystemsCisco VoIP2013
SubscribeRetail23000$4.7BUnited StatesMitelShoretel PBX2016
SubscribeLife Sciences20993$2.0BIndiaAvayaAvaya VoIP2015
SubscribeUtilities20000$29.2BUnited KingdomCisco SystemsCisco Unified IP Phones2011
SubscribeLeisure and Hospitality20000$8.7BAustraliaCisco SystemsCisco VoIP2019
SubscribeAutomotive20000$10.3BUnited KingdomAvayaAvaya VoIP2017
SubscribeTransportation19116$11.6BIrelandAsteriskAsterisk PBX2019
SubscribeTransportation19116$11.6BIrelandCisco SystemsCisco VoIP2015
SubscribeHealthcare19000$2.8BAustraliaGenesysGenesys Cloud CX Voice2020
SubscribeGovernment18245$7.5BUnited KingdomMicrosoftMicrosoft Skype for Business2018
SubscribeGovernment18245$7.5BUnited KingdomMitelMitel MiVoice Business2018
SubscribeBanking and Financial Services17686$4.7BUnited KingdomCisco SystemsCisco VoIP2009
SubscribeLeisure and Hospitality16500$660MUnited KingdomAvayaAvaya VoIP2014
SubscribeProfessional Services16500$2.0BUnited StatesDamovoDamovo Unified Communications2022
SubscribeTransportation16000$10.3BUnited KingdomAvayaAvaya VoIP2016
SubscribeHealthcare16000$3.2BUnited StatesAvayaAvaya PBX2015
SubscribeDistribution15000$2.1BUnited KingdomMitelMitel MiVoice Business2018
SubscribeRetail14500$6.3BAustraliaCisco SystemsCisco VoIP2019
SubscribeLeisure and Hospitality14360$853MUnited KingdomAvayaAvaya VoIP2014
SubscribeMedia14200$17.4BUnited StatesCisco SystemsCisco Webex Calling2022
SubscribeConstruction and Real Estate14000$2.6BUnited KingdomCisco SystemsCisco Unified IP Phones2016
SubscribeHealthcare14000$3.6BUnited StatesMitelMitel VoiP2018
SubscribeLife Sciences13539$27.0BUnited StatesMicrosoftMicrosoft Skype for Business2020
SubscribeInsurance13500$4.1BUnited KingdomCisco SystemsCisco Unified IP Phones2013
SubscribeProfessional Services13234$8.0BUnited KingdomMitelMitel MiVoice Business2021
SubscribeProfessional Services13234$8.0BUnited KingdomMicrosoftMicrosoft Skype for Business2016
SubscribeInsurance13000$1.9BUnited KingdomAvayaAvaya VoIP2015
SubscribeAerospace and Defense13000$4.2BCanadaMicrosoftMicrosoft Skype for Business2020
SubscribeBanking and Financial Services13000$2.5BUnited KingdomAvayaAvaya PBX2014
SubscribeInsurance13000$2.6BUnited KingdomCisco SystemsCisco VoIP2018
SubscribeInsurance13000$2.6BUnited KingdomAvayaAvaya VoIP2011
SubscribeUtilities12180$15.8BUnited KingdomAvayaAvaya VoIP2017
SubscribeInsurance11956$47.2BUnited KingdomAvayaAvaya VoIP2018
SubscribeRetail11377$1.8BUnited KingdomMitelMitel VoiP2014

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.