Morrisons
Hilmore House, Gain Lane,
Bradford, BD3 7DL,
United Kingdom
Bradford, BD3 7DL,
United Kingdom
44 34 5611-5000
Retail
Morrisons Technographics
Morrisons Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Morrisons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 101138 Morrisons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morrisons has purchased the following applications: Oracle Autonomous AI Database for AI Database in 2025, Oracle OBIEE for Analytics and BI in 2008, Eploy Applicant Tracking System for Applicant Tracking System, Candidate Relationship Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morrisons is running and its propensity to invest more and deepen its relationship with Oracle , Google , Eploy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morrisons revenues, which have grown to $22.35 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morrisons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Morrisons Data, Technology Stack, and Enterprise Applications
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Autonomous AI Database | AI Database | AI Development | n/a | 2025 | 2026 | In 2025 Morrisons deployed Oracle Autonomous AI Database as part of a coordinated shift to Oracle Cloud Infrastructure, accelerating its data center exit and transferring retail and supply chain systems to the cloud. The Oracle Autonomous AI Database implementation is positioned within the AI Database category and is integrated into a converged Oracle platform that includes Oracle Exadata Database Service, Oracle Cloud VMware Solution, Oracle Analytics Cloud, and multiple OCI AI services. This platform consolidation follows Morrisons moving its existing Oracle E-Business Suite to OCI, a change that previously increased scale and improved performance for finance and manufacturing processes at Morrisons and Myton Food Group. The implementation focused on embedding Oracle Autonomous AI Database as a managed, self-tuning data tier to support transaction processing and analytic workloads common to retail and supply chain operations. Configuration emphasized autonomous operations, workload-aware resource allocation, and native support for analytics services, enabling the database to serve both operational systems and reporting layers. The narrative aligns with typical AI Database capabilities, including automated tuning, integrated analytics acceleration, and simplified lifecycle management. Integrations were executed at the platform level, with Oracle Autonomous AI Database operating alongside Oracle Exadata Database Service and feeding Oracle Analytics Cloud and OCI AI services. Operational coverage included finance, manufacturing, retail merchandising, and supply chain functions across Morrisons and its Myton Food Group subsidiary, reflecting a consolidated cloud data strategy. The architecture centralized data services on OCI, enabling cross-functional access to unified data sets while keeping transactional reliability for core supermarket operations. Governance and rollout were driven by the company strategy to accelerate data center exit plans and standardize on OCI platform services, shifting operational ownership toward cloud-native management and centralized platform controls. The program prioritized platform convergence and operational scalability rather than bespoke point solutions, aligning database administration and analytics governance under the OCI service model. Reported outcomes include increased scale and improved performance for finance and manufacturing, with the broader platform described as unlocking opportunities for innovation, agility, and sustainable growth. | |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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ML and Data Science Platforms | AI Development |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2008 | 2008 | ||
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Analytics and BI | Analytics and BI |
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2025 | 2026 |
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Data Warehouse | Analytics and BI |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Eploy | Legacy | Eploy Applicant Tracking System | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2013 | 2014 | ||
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Benefits Administration | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2017 | 2018 |
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Workforce Management | HCM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2026 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2026 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2025 | 2026 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Performance Management | ITSM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Call Center | CRM |
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2019 | 2019 |
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CRM | CRM |
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2013 | 2013 |
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Customer Support | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2025 | 2025 |
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PBX, VoiP and Phone Systems | Collaboration |
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2013 | 2013 |
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PBX, VoiP and Phone Systems | Collaboration |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2011 | 2011 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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EPM | EPM |
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2009 | 2009 |
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Financial Consolidation and Close | EPM |
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2009 | 2009 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2009 | 2009 |
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ERP Financial | ERP Financial Management |
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2006 | 2007 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2013 | 2013 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Retail Management | ERP Services and Operations |
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2012 | 2012 |
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Retail Management | ERP Services and Operations |
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2011 | 2011 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Trading Platform | Investment Management |
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2010 | 2010 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Morrisons
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Morrisons Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Morrisons Technographics
Morrisons is a Retail organization based in United Kingdom,
with around 101138 employees and annual revenues of $22.35 billion.
Morrisons operates a diverse technology stack with applications such as
Oracle Autonomous AI Database, Oracle OBIEE and Eploy Applicant Tracking System,
covering areas like AI Database, Analytics and BI and Applicant Tracking System, Candidate Relationship Management.
Morrisons has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Eploy.
Morrisons recently adopted applications including
Oracle Autonomous AI Database in 2025, Google Cloud Vertex AI in 2025 and Google Looker in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Morrisons’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Morrisons’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Morrisons technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.