Community Management Adoption Among the Global Top 100
Community Management Adoption Among the Global Top 100

This report delves into the adoption of Community Management platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Community Management to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Community Management within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Community Management platforms among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.

Community Management Vendors Among the Global Top 100

Blackboard currently holds a 58% market share in the Community Management space, making it the leading provider among the Global Top 100, followed by Sprinklr, HootSuite, Verint Systems, and Recollective.

VendorsCommunity Management AppsMarket share
BlackboardBlackboard Web Community Manager58%
HootSuiteHootsuite Engage8%
SprinklrSprinklr Community, Sprinklr Get Satisfaction8%
Verint SystemsTelligent Community (Verint Community)4%
Higher LogicHigher Logic Thrive3%
RecollectiveRecollective3%
AnswerHubAnswerHub2%
IpsosIpsos Communities2%
SuzySuzy Live2%
vBulletinvBulletin Cloud1%
ForstaFocusvision1%
ViafouraViafoura Community Chat1%
KhorosKhoros Community1%
InfluitiveInfluitive Community1%
PlushForumsPlushForums1%
QualtricsQualtrics Community1%
MyGateMyGate1%
GainsightGainsight Insided Online Community Platform1%
DiscourseDiscourse1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Community Management. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.

Custom data cuts related to the Community Management Market are available:

  • Top Community Management Vendors, Market Size and Market Forecast 2023-2027
  • Community Management Market By Vertical Market (21 Industry)
  • Community Management Market By Country (USA + 45 countries)
  • Community Management Market By Region (Americas, EMEA, APAC)
  • Community Management Market By Customer Size (revenue, employee count, asset)
  • Community Management Market By Channel (Direct vs Indirect)
  • Community Management Market By Vendor or Product
    Buyer Intent: Companies Reading this Research Report
    ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
    1. Lewis Communications (Holdings) Ltd., a United States based Professional Services organization with 200 Employees
    LogoCompanyIndustryEmployeesRevenueCountryEvaluated
    Lewis Communications (Holdings) Ltd.Professional Services200$20MUnited States2024-10-17

Global Top 100 adopting Community Management Platforms

The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Community Management.

Our research team continuously tracks the adoption of various Community Management platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Community Management platforms

CustomerIndustryEmpl.RevenueCountryVendorCommunity Management AppsWhen
UnitedHealthcareInsurance350000$324.2BUnited StatesAnswerHubAnswerHub2018
FedExTransportation328000$90.2BUnited StatesHootSuiteHootsuite Engage2016
PepsiCoConsumer Packaged Goods318000$91.5BUnited StatesIpsosIpsos Communities2005
State of TexasGovernment140000$10.8BUnited StatesBlackboardBlackboard Web Community Manager2019
Procter & Gamble (P&G)Consumer Packaged Goods106000$80.2BUnited StatesSprinklrSprinklr Community2014
Royal Bank of Canada (RBC)Banking and Financial Services91398$56.3BCanadaRecollectiveRecollective2016
Philip Morris InternationalConsumer Packaged Goods82700$35.2BUnited StatesSprinklrSprinklr Community2018
NacdDistribution80000$7.5BUnited StatesHigher LogicHigher Logic Thrive2017
Amazon UKRetail75000$8.3BUnited KingdomSprinklrSprinklr Community2015
American ExpressBanking and Financial Services74600$60.4BUnited StatesSuzySuzy Live2020
T-Mobile USCommunications67000$78.6BUnited StatesGainsightGainsight Insided Online Community Platform2019
Western DigitalManufacturing51000$13.0BUnited StatesDiscourseDiscourse2018
Caesars EntertainmentLeisure and Hospitality51000$11.5BUnited StatesSprinklrSprinklr Get Satisfaction2018
Thomas Jefferson UniversityEducation42700$5.7BUnited StatesBlackboardBlackboard Web Community Manager2013
Jefferson HealthHealthcare42000$9.7BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeManufacturing41145$10.6BUnited StatesKhorosKhoros Community2020
SubscribeManufacturing40213$93.9BUnited StatesSuzySuzy Live2018
SubscribeEducation39859$14.4BUnited StatesPlushForumsPlushForums2014
SubscribeEducation39000$2.8BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeRetail32000$5.5BUnited StatesHigher LogicHigher Logic Thrive2020
SubscribeEducation29000$2.0BUnited StatesBlackboardBlackboard Web Community Manager2015
SubscribeEducation28000$7.0BUnited StatesBlackboardBlackboard Web Community Manager2013
SubscribeHealthcare26000$5.5BUnited StatesQualtricsQualtrics Community2016
SubscribeEducation26000$3.5BUnited StatesBlackboardBlackboard Web Community Manager2021
SubscribeEducation24611$2.2BUnited StatesBlackboardBlackboard Web Community Manager2013
SubscribeManufacturing24600$8.1BUnited StatesVerint SystemsTelligent Community (Verint Community)2010
SubscribeTransportation24000$1.3BUnited KingdomHootSuiteHootsuite Engage2015
SubscribeEducation24000$6.0BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeProfessional Services22500$7.1BIrelandRecollectiveRecollective2017
SubscribeEducation21914$6.3BUnited StatesBlackboardBlackboard Web Community Manager2021
SubscribeManufacturing21500$6.6BUnited StatesHootSuiteHootsuite Engage2020
SubscribeEducation20306$2.0BUnited StatesBlackboardBlackboard Web Community Manager2022
SubscribeConstruction and Real Estate20000$2.0BUnited StatesBlackboardBlackboard Web Community Manager2020
SubscribeEducation20000$4.9BUnited StatesBlackboardBlackboard Web Community Manager2016
SubscribeEducation19500$1.9BUnited StatesBlackboardBlackboard Web Community Manager2015
SubscribeEducation18000$2.5BUnited StatesBlackboardBlackboard Web Community Manager2013
SubscribeEducation17800$1.6BUnited StatesBlackboardBlackboard Web Community Manager2021
SubscribeEducation17000$1.1BUnited StatesBlackboardBlackboard Web Community Manager2015
SubscribeRetail15000$8.9BUnited StatesHootSuiteHootsuite Engage2020
SubscribeLeisure and Hospitality15000$1.0BUnited StatesSprinklrSprinklr Get Satisfaction2017
SubscribeEducation15000$4.0BUnited StatesBlackboardBlackboard Web Community Manager2016
SubscribeRetail15000$5.5BUnited KingdomSprinklrSprinklr Community2018
SubscribeEducation13941$1.3BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeEducation13767$436MUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeHealthcare13000$2.9BUnited StatesBlackboardBlackboard Web Community Manager2012
SubscribeEducation13000$1.2BUnited StatesBlackboardBlackboard Web Community Manager2021
SubscribeNon Profit12500$1.8BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeRetail12300$10.1BUnited StatesForstaFocusvision2019
SubscribeLeisure and Hospitality12000$1.5BFranceHootSuiteHootsuite Engage2019
SubscribeEducation12000$3.0BUnited StatesBlackboardBlackboard Web Community Manager2014
SubscribeProfessional Services11800$2.4BUnited StatesVerint SystemsTelligent Community (Verint Community)2016
SubscribeCommunications11695$4.1BThailandHootSuiteHootsuite Engage2019
SubscribeProfessional Services11574$3.0BUnited KingdomInfluitiveInfluitive Community2019
SubscribeEducation11320$3.0BUnited StatesSprinklrSprinklr Community2020
SubscribeProfessional Services11200$4.1BUnited StatesVerint SystemsTelligent Community (Verint Community)2013
SubscribeLeisure and Hospitality10796$941MSpainHootSuiteHootsuite Engage2018
SubscribeHealthcare10691$530MUnited KingdomHootSuiteHootsuite Engage2020
SubscribeEducation10491$1.5BUnited KingdomBlackboardBlackboard Web Community Manager2012
SubscribeEducation10027$730MUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeEducation10000$1.2BUnited StatesBlackboardBlackboard Web Community Manager2016
SubscribeRetail10000$294MIndiaSprinklrSprinklr Get Satisfaction2017
SubscribeEducation10000$2.0BUnited StatesBlackboardBlackboard Web Community Manager2020
SubscribeEducation9756$711MUnited StatesBlackboardBlackboard Web Community Manager2015
SubscribeEducation9172$446MUnited StatesBlackboardBlackboard Web Community Manager2013
SubscribeMedia9100$2.5BUnited StatesvBulletinvBulletin Cloud2018
SubscribeEducation9000$1.1BUnited KingdomBlackboardBlackboard Web Community Manager2019
SubscribeEducation9000$483MUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeEducation8763$747MUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeEducation8419$655MUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeGovernment8288$294MUnited StatesBlackboardBlackboard Web Community Manager2016
SubscribeAerospace and Defense8268$2.0BUnited KingdomBlackboardBlackboard Web Community Manager2019
SubscribeEducation8200$1.0BUnited KingdomBlackboardBlackboard Web Community Manager2014
SubscribeManufacturing8000$16.9BUnited StatesIpsosIpsos Communities2005
SubscribeGovernment8000$2.0BUnited StatesBlackboardBlackboard Web Community Manager2021
SubscribeEducation8000$2.0BSaudi ArabiaBlackboardBlackboard Web Community Manager2020
SubscribeEducation7972$520MUnited StatesBlackboardBlackboard Web Community Manager2020
SubscribeProfessional Services7703$1.8BUnited StatesAnswerHubAnswerHub2018
SubscribeHealthcare7700$1.2BUnited StatesBlackboardBlackboard Web Community Manager2015
SubscribeEducation7658$3.0BUnited StatesBlackboardBlackboard Web Community Manager2014
SubscribeEducation7500$1.3BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeEducation7482$1.1BUnited StatesBlackboardBlackboard Web Community Manager2011
SubscribeMedia7444$573MCanadaViafouraViafoura Community Chat2016
SubscribeProfessional Services7200$1.8BJapanVerint SystemsTelligent Community (Verint Community)2013
SubscribeEducation7000$1.5BUnited StatesBlackboardBlackboard Web Community Manager2015
SubscribeEducation7000$1.1BUnited StatesBlackboardBlackboard Web Community Manager2018
SubscribeEducation7000$680MUnited StatesBlackboardBlackboard Web Community Manager2017
SubscribeEducation7000$790MUnited KingdomBlackboardBlackboard Web Community Manager2014
SubscribeEducation6900$736MUnited KingdomBlackboardBlackboard Web Community Manager2019
SubscribeEducation6899$3.2BUnited StatesBlackboardBlackboard Web Community Manager2012
SubscribeEducation6749$550MNetherlandsBlackboardBlackboard Web Community Manager2014
SubscribeEducation6600$820MThailandBlackboardBlackboard Web Community Manager2021
SubscribeMedia6560$1.3BUnited KingdomRecollectiveRecollective2017
SubscribeEducation6514$1.3BUnited StatesBlackboardBlackboard Web Community Manager2019
SubscribeOil, Gas and Chemicals6500$780MUnited StatesHigher LogicHigher Logic Thrive2020
SubscribeEducation6500$1.2BUnited StatesBlackboardBlackboard Web Community Manager2021
SubscribeEducation6500$717MAustraliaMyGateMyGate2019
SubscribeEducation6471$1.1BUnited StatesBlackboardBlackboard Web Community Manager2017
SubscribeEducation6308$610MSpainBlackboardBlackboard Web Community Manager2014
SubscribeEducation6036$897MUnited StatesBlackboardBlackboard Web Community Manager2013
SubscribeEducation6000$600MUnited StatesBlackboardBlackboard Web Community Manager2015

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.