Apps Run The World

T-Mobile Retail USA Software Purchases and Digital Transformation Initiatives

Last updated on 2021-09-20 13:37:59

Discover the latest software purchases and digital transformation initiatives being undertaken by T-Mobile Retail USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75000 T-Mobile Retail USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that T-Mobile Retail USA has purchased the following applications: Salesforce Pardot for Marketing Automation in 2021, Salesforce Krux DMP for Data Management Platform in 2021, Microsoft Power Automate (ex Flow) for Process Mining in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems T-Mobile Retail USA is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing T-Mobile Retail USA revenues, which have grown to $68.40 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for T-Mobile Retail USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 65.5 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS.

Scope and Challenges

With Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Experience Manager, and through its partnership with PointMarc, T-Mobile has a complete digital solution for supporting its business as an “un-carrier”. 

The profiles and audience core service within Adobe Marketing Cloud serves as a bridge between Adobe Analytics and Adobe Target. Marketers can flow data collected from Adobe Analytics and first-party solutions into consolidated audience models. T-Mobile can then use this information for targeting audiences with specific messages and optimizing customer experiences.

Laying the foundation for creating and then delivering digital experiences is Adobe Experience Manager. The flexible platform supports the demands placed on T-Mobile’s digital properties. In particular, support for responsive design in Experience Manager meets the company’s growing demand for mobile accessibility. In addition, the assets capability in Experience Manager provides a centralized repository for corporate assets that can be used on the T-Mobile and My T-Mobile portals.

One key component of the company’s transformation was shifting its internal culture to become more data driven. Through enhanced reporting that enables more uniform measurement, audience segmentation, and KPI development, Adobe Marketing Cloud helped to align teams and improve visibility for optimization programs.

Previously, company-wide interest in web optimization and analytics was limited to a small team that could sit around a single table to make decisions. More robust reporting enabled by Adobe Marketing Cloud has since helped to ingrain data-driven strategies into the fabric of the company. The growing team and involved stakeholders can now fill a small auditorium.

Challenges

  •  - Defining audience segments and using customer data to target new experiences,
  •  - Delivering more relevant content and experiences to drive conversion,
  •  - Adopting a scalable, integrated platform for maturing digital marketing strategies, 
  •  - Encouraging customer engagement on mobile-friendly properties.

Outcome and Implications

While the insights from Adobe Analytics and Adobe Target help T-Mobile marketers uncover how to optimize customer experiences, Adobe Experience Manager enables T-Mobile to implement needed changes quickly and consistently across digital environments. Seeing the shift from desktop to mobile browsing, it is particularly important to create a compelling mobile experience. T-Mobile decided that it needed to upgrade from its .NET environment to a more robust content management system.

One reason for the fast development times is the ability to create and reuse modular components. Rather than creating all pages from scratch, web producers can build pages around images, snippets of code, text, and other components using the Experience Manager sites capability. A component that displays a customer’s data usage, for example, can be placed on the main landing and billing pages, eliminating the need for developers to recreate elements.

For T-Mobile, the customer portal is more than just a way to convey information - it’s a powerful e-commerce site that customers use to upgrade phones, pay bills, buy accessories, and change service plans. Because Adobe Experience Manager is integrated with T-Mobile’s back-end systems, the marketing team can enable the interactive experiences that customers demand.

With flexible authoring workflows, creating a web page is as simple as dragging assets into templates. The newly designed Experience Manager websites have reduced page load times by about 80%, leading to increased page views and adoption.

Most importantly, T-Mobile has transformed its customer experiences. In just one year, the company went from last to first in JD Power & Associates’ Wireless Customer Care Performance rankings for full-service mobile carriers. With customer satisfaction at an all-time high, the company is on target to drive growth as a customer-friendly un-carrier.

Quotes

"Now that we have more people involved and they can see data firsthand and the results, we gained more support and are achieving success even faster." said Ryan Pizzuto, Manager, Web Testing & Optimization, T-Mobile.

"Integration between Adobe Analytics and Adobe Target gives us both a means to optimize customer experiences and discover the true ‘why’ behind the impact." said Kate Boatman, Senior Manager of eCommerce and Digital Analytics, T-Mobile.

"Adobe Experience Manager empowers web producers and marketers to create and publish quality content without developer assistance." said Vinay Kshirsagar, Chief Architect, T-Mobile.


12920 SE 38th Street
Bellevue, 98006-1350 , WA
United States
1 425-378-4000
https://www.t-mobile.com/
Industry Employees Revenue
Communications 75000 $68.40B

Enterprise Software and Cloud Applications being used by T-Mobile Retail USA


Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Power BI Analytics and BI Analytics and BI n/a n/a 2015 2018
Subscribe Subscribe Subscribe Process Mining Analytics and BI Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Artificial Intelligence Marketing Artificial Intelligence Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Content Management Content Management Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Analytics CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2010 2010
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Community Management CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2010 2010
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2018 2019
Subscribe Subscribe Subscribe Retail Management ERP Services and Operations Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Applicant Tracking System HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Distributed Systems Management IaaS Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Web Application Firewalls (WAF) IaaS Subscribe Subscribe 2009 2009
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Access and Identity Management (AIG) IaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Database Management IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Database Management IaaS Subscribe Subscribe 2014 2015
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Robotic Process Automation PaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Apps Development PaaS Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Apps Development PaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Supply Chain Management SCM Subscribe Subscribe 2014 2014
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Power BI Analytics and BI Analytics and BI n/a n/a 2015 2018
Subscribe Subscribe Subscribe Process Mining Analytics and BI Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Content Management Content Management Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Analytics CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2010 2010
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Community Management CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2010 2010
Subscribe Subscribe Subscribe Payment Processing ERP Financial Management Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2018 2019
Subscribe Subscribe Subscribe Retail Management ERP Services and Operations Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2015 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Applicant Tracking System HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Supply Chain Management SCM Subscribe Subscribe 2014 2014
Vendor Old Product New Product Category Market Users VAR/SI When Live
GumGum Legacy Applications GumGum Artificial Intelligence Marketing Artificial Intelligence n/a n/a 2016 2016

IT Decision Makers and Key Stakeholders at T-Mobile Retail USA


First Name Last Name Title Email Phone
Angela Wren Senior Director, Human Resources [email protected] 1 425-378-4000
Bob Jacobsen Senior Manager Travel, Expense, Card [email protected] 1 877-413-5903
Cody Sanford EVP, CIO & Chief Product Officer [email protected] 1 425-378-4000
Dan Drobac VP, Accounting & Controller [email protected] 1 877-413-5903
Dave Mayo Senior Vice President-Technology Strategy, Finance and Development [email protected] 1 425-373-0024
Elizabeth Cohen Senior Vice President - Product & Technology [email protected] 1 425-378-4000
Elizabeth A. McAuliffe EVP HR [email protected] 1 877-413-5903
Eric Dobbs Director, Reporting and Analytics [email protected] 1 877-413-5903
Gary A. King Executive Vice President and Chief Information Officer [email protected] 1 425-373-0024
Glenda Reed Travel & Expense Specialist [email protected] 1 877-413-5903
Hector Arcaya VP Finance [email protected] 1 425-378-4000
J. Braxton Carter Executive Vice President, Chief Financial Officer [email protected] 1 425-373-0024
Jamie Fruits Director, Retail Merchandising [email protected] 1 425-378-4000
Jim Alling Chief Operations Officer [email protected] 1 425-373-0024
John J. Legere President and Chief Executive Officer [email protected] 1 425-373-0024
Kai-Ulrich Deissner Chief Financial Officer Technology & Innovation / Senior Vice President [email protected] 49 228 181 88880
Kate Boatman Director, Marketing Performance [email protected] 1 425-378-4000
Liz McAuliffe EVP HR [email protected] 1 425-378-4000
Matt Barrett IT Director [email protected] 1 425-378-4000
Matthew Radcliff Manager Technology Business Intelligence (Operations Planning & Business Analytics) [email protected] 1 206-223-1480
Michael Morgan Senior Vice President Finance & Chief Accounting Officer [email protected] 1 425-373-0024
Mike Simpson Chief Procurement Officer [email protected] 1 425-378-4000
Mike Sievert COO [email protected] 1 425-378-4000
Nate Greenberg Sr. Director, Human Resources [email protected] 1 312-727-0240
Norbert Schoppel Head of Application Development SAP [email protected] 49 228 181 88880
Peter Leukert CIO [email protected] 49 228 181 88880
Peter Osvaldik EVP & CFO [email protected] 1 425-378-4000
Ryan Spalding Vice President Finance - FP&A & Office of the CFO [email protected] 1 877-413-5903
Sergio Suarez Senior Director of Supply Chain Transformation & Operation [email protected]ile.com 1 913-402-6500
Vinay Kshirsagar Sr. MTS Architecture, Director, Technology [email protected] 1 425-378-4000
Warren Collins Senior Manager - Analytics & Reporting [email protected] 1 206-223-1480
Warren McNeel Sr. Vice President, Information Technology [email protected] 1 425-378-4000
Will Smith Sr. Manager, Procurement Intelligence [email protected] 1 425-378-4000