American Express
200 Vesey Street,
New York, 10285-3106, NY,
United States
New York, 10285-3106, NY,
United States
1 212 640-2000
Banking and Financial Services
American Express Technographics
American Express Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Express and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75100 American Express employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Express has purchased the following applications: Workday Absence Management for Absence and Leave Management in 2018, Pacvue (formerly PipeCandy Prospector) for Account Based Marketing in 2019, SymphonyAI Sensa NetReveal for AML, Fraud and Compliance in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Express is running and its propensity to invest more and deepen its relationship with Workday , Pacvue , SymphonyAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Express revenues, which have grown to $65.95 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Express intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Express Data, Technology Stack, and Enterprise Applications
HCM
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Pacvue | Legacy | Pacvue (formerly PipeCandy Prospector) | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019, American Express implemented Pacvue, formerly PipeCandy Prospector, to support Account Based Marketing. The deployment used Pacvue (formerly PipeCandy Prospector) as a cloud-delivered ABM platform that centralized account discovery and enrichment, account scoring and segmentation, campaign orchestration, and ABM analytics. Implementation configuration emphasized modules for account selection, intent signal aggregation and campaign segmentation to enable targeted account-level engagement across marketing and sales functions. These functional components reflect core Account Based Marketing workflows for unified account lists and orchestration of account-centric campaigns. Operational scope focused on enterprise marketing and demand generation teams within American Express, with governance oriented around marketing operations and ABM program managers to standardize account selection, campaign workflows and measurement processes. The deployment narrative is oriented to SaaS delivery, modular configuration and ABM functional workflows rather than named system connections. This description is grounded in American Express being listed as a customer on the vendor site and characterizes how Pacvue (formerly PipeCandy Prospector) supports Account Based Marketing at the enterprise level. | |
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Call Center | CRM |
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2023 | 2023 |
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Community Management | CRM |
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2020 | 2020 |
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Customer Analytics | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2009 | 2009 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Social Media Management | CRM |
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2012 | 2012 |
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Tag Management | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| SymphonyAI | Legacy | SymphonyAI Sensa NetReveal | AML, Fraud and Compliance | TRM | n/a | 2008 | 2009 | In 2008, American Express implemented SymphonyAI Sensa NetReveal to strengthen its transaction monitoring and investigative capabilities. The deployment was scoped under the AML, Fraud and Compliance category and focused on generating alerts, surfacing suspicious patterns, and supporting regulatory reporting requirements. SymphonyAI Sensa NetReveal was configured to provide rule-based scoring, pattern detection, watchlist screening, anomaly detection, and integrated case management, reflecting standard AML, Fraud and Compliance functional modules. Configuration emphasized a scalable rules engine and alert triage workflows to support continuous monitoring and analyst investigation. Operational coverage centered on the enterprise compliance organization, including AML investigators, fraud analysts, and transaction surveillance teams, with workflows designed to feed investigative case work and regulatory escalation. The implementation aligned system workflows with compliance business processes to ensure consistent investigation handoffs and auditability. Governance practices established during rollout included centralized alert governance, standardized case handling procedures, and rule change management to preserve audit trails and regulatory defensibility. The SymphonyAI Sensa NetReveal deployment was positioned to meet business and regulatory requirements for financial crime compliance within American Express. | |
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Treasury Management | TRM |
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2015 | 2015 |
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Treasury Management | TRM |
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1999 | 2000 |
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Treasury Management | TRM |
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2015 | 2015 |
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Treasury Management | TRM |
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2015 | 2015 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2021 | 2021 |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2015 | 2015 |
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Operating System (OS) | PaaS |
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2011 | 2011 |
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Robotic Process Automation | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2009 | 2009 |
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Database Management | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2015 | 2016 |
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Digital Workspace | IaaS |
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2019 | 2019 |
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Infrastructure as Code (IaC) | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2013 | 2013 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2012 | 2012 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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AR Automation | ERP Financial Management |
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2002 | 2002 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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ERP Financial | ERP Financial Management |
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2022 | 2024 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2012 | 2012 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Business Process Management | ERP Services and Operations |
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2021 | 2021 |
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Case Management | ERP Services and Operations |
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2016 | 2016 |
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Facility Management | ERP Services and Operations |
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2012 | 2013 |
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Facility Management | ERP Services and Operations |
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2016 | 2016 |
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Reservation and Booking Management | ERP Services and Operations |
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2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Configure Price Quote (CPQ) | SPM |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2014 | 2014 |
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Contract Lifecycle Management | Content Management |
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2015 | 2015 |
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Digital Asset Management | Content Management |
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2017 | 2017 |
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Video Editing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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EPM | EPM |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2012 | 2012 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2014 | 2014 |
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Order Management | SCM |
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2016 | 2016 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Portfolio and Investment Management | Investment Management |
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2013 | 2013 |
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Trading Platform | Investment Management |
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2012 | 2012 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2015 | 2015 |
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Procurement | Procurement |
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2019 | 2019 |
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Procurement | Procurement |
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2014 | 2014 |
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Sourcing | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at American Express
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by American Express Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD American Express Technographics
American Express is a Banking and Financial Services organization based in United States,
with around 75100 employees and annual revenues of $65.95 billion.
American Express operates a diverse technology stack with applications such as
Workday Absence Management, Pacvue (formerly PipeCandy Prospector) and SymphonyAI Sensa NetReveal,
covering areas like Absence and Leave Management, Account Based Marketing and AML, Fraud and Compliance.
American Express has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Pacvue and SymphonyAI.
American Express recently adopted applications including
Oracle Cloud HCM in 2024, ADP GlobalView in 2024 and MX Data Access API Platform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Express’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Express’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Express technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.