This report delves into the adoption of Customer Data Platform by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Customer Data Platform to pursue strategic goals and drive lasting benefits across various business functions.
The adoption of Customer Data Platform within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.
Our latest findings detail the software purchases related to Customer Data Platform platforms among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.
Customer Data Platform Vendors Among the Global Top 100
SAP currently holds a 31% market share in the Customer Data Platform space, making it the leading provider among the Global Top 100, followed by Commanders Act, mParticle, Lytics, and BlueConic.
The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Customer Data Platform. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.
By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.
Custom data cuts related to the Customer Data Platform Market are available:
- Top Customer Data Platform Vendors, Market Size and Market Forecast 2023-2027
- Customer Data Platform Market By Vertical Market (21 Industry)
- Customer Data Platform Market By Country (USA + 45 countries)
- Customer Data Platform Market By Region (Americas, EMEA, APAC)
- Customer Data Platform Market By Customer Size (revenue, employee count, asset)
- Customer Data Platform Market By Channel (Direct vs Indirect)
- Customer Data Platform Market By Vendor or ProductBuyer Intent: Companies Reading this Research ReportARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
- Datrix, a Italy based Professional Services organization with 120 Employees
Logo Company Industry Employees Revenue Country Evaluated Datrix Professional Services 120 $15M Italy 2024-12-04
Global Top 100 adopting Customer Data Platform Platforms
The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.
Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Customer Data Platform.
Our research team continuously tracks the adoption of various Customer Data Platform platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.
Here are the Global Top 100 companies and their adoption of Customer Data Platform
Customer | Industry | Empl. | Revenue | Country | Vendor | Customer Data Platform Apps | When |
---|---|---|---|---|---|---|---|
KFC | Leisure and Hospitality | 800000 | $31.1B | United States | mParticle | mParticle CDP | 2022 |
The Coca-Cola Company | Consumer Packaged Goods | 700000 | $45.8B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2013 |
United Parcel Service (UPS) | Transportation | 500000 | $91.0B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2017 |
UHG | Healthcare | 440000 | $324.1B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2014 |
Marriott International | Leisure and Hospitality | 411000 | $23.7B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2015 |
Edeka | Retail | 410000 | $75.0B | Germany | Commanders Act | Commanders Act CDP | 2021 |
Walgreens Boots Alliance | Retail | 330000 | $139.1B | United States | Microsoft | Microsoft Dynamics 365 Customer Insights | 2012 |
Infosys | Professional Services | 317240 | $18.6B | India | BlueConic | BlueConic | 2020 |
Carrefour | Retail | 305309 | $102.5B | France | Commanders Act | Commanders Act CDP | 2018 |
CVS Pharmacy | Retail | 219000 | $116.8B | United States | Adobe Systems | Adobe Real-Time CDP | 2020 |
Reliance Retail | Retail | 207552 | $36.7B | India | Relianice JIO | Reliance Retail JioMart | 2023 |
Woolworths Supermarkets | Retail | 197773 | $39.7B | Australia | Tealium | Tealium AudienceStream CDP | 2022 |
Dollar General | Retail | 185800 | $38.7B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2019 |
Dollar General | Retail | 185800 | $38.7B | United States | Adobe Systems | Adobe Real-Time CDP | 2023 |
ALDI SUD | Retail | 180000 | $76.0B | Germany | Tealium | Tealium AudienceStream CDP | 2022 |
Subscribe | Banking and Financial Services | 173222 | $14.5B | India | Zeotap | Zeotap CDP | 2018 |
Subscribe | Utilities | 171490 | $156.8B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Retail | 145000 | $38.0B | United States | mParticle | mParticle CDP | 2018 |
Subscribe | Healthcare | 142000 | $28.0B | United States | Zeotap | Zeotap CDP | 2021 |
Subscribe | Retail | 140000 | $18.8B | United States | mParticle | mParticle CDP | 2017 |
Subscribe | Professional Services | 133000 | $102.3B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2016 |
Subscribe | Construction and Real Estate | 130000 | $31.9B | United States | Lytics | Lytics Decision Engine | 2019 |
Subscribe | Retail | 128000 | $24.2B | Canada | SAP | SAP Customer Data Cloud (ex Gigya) | 2019 |
Subscribe | Banking and Financial Services | 126000 | $29.6B | France | Commanders Act | Commanders Act CDP | 2023 |
Subscribe | Retail | 125000 | $24.2B | Canada | SAP | SAP Customer Data Cloud (ex Gigya) | 2023 |
Subscribe | Manufacturing | 124800 | $54.2B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2011 |
Subscribe | Retail | 120000 | $26.1B | Australia | SAP | SAP Customer Data Cloud (ex Gigya) | 2016 |
Subscribe | Manufacturing | 120000 | $88.4B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2016 |
Subscribe | Life Sciences | 114000 | $40.1B | United States | Zeotap | Zeotap CDP | 2014 |
Subscribe | Insurance | 114000 | $98.3B | India | Zeotap | Zeotap CDP | 2022 |
Subscribe | Aerospace and Defense | 112406 | $37.4B | United Arab Emirates | Sitecore | Sitecore CDP | 2016 |
Subscribe | Retail | 105000 | $16.7B | France | Commanders Act | Commanders Act CDP | 2020 |
Subscribe | Retail | 105000 | $15.5B | France | Mediarithmics | Easyence Audience | 2019 |
Subscribe | Oil, Gas and Chemicals | 103000 | $316.6B | United Kingdom | Salesforce | Salesforce Customer Data Platform | 2022 |
Subscribe | Retail | 100000 | $9.0B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Retail | 100000 | $73.6B | United States | mParticle | mParticle CDP | 2021 |
Subscribe | Retail | 100000 | $9.0B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Professional Services | 99175 | $37.8B | Switzerland | SAP | SAP Customer Data Cloud (ex Gigya) | 2023 |
Subscribe | Retail | 93500 | $11.1B | Austria | SAP | SAP Customer Data Cloud (ex Gigya) | 2018 |
Subscribe | Retail | 93000 | $12.0B | United States | Lytics | Lytics Decision Engine | 2023 |
Subscribe | Consumer Packaged Goods | 88843 | $29.9B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Oil, Gas and Chemicals | 87800 | $210.1B | United Kingdom | Salesforce | Salesforce Customer Data Platform | 2022 |
Subscribe | Healthcare | 87000 | $16.9B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2018 |
Subscribe | Insurance | 82599 | $79.6B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Retail | 82000 | $21.2B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2015 |
Subscribe | Retail | 80000 | $14.4B | Germany | Twilio | Twilio Segment CDP | 2020 |
Subscribe | Banking and Financial Services | 78823 | $25.6B | France | Commanders Act | Commanders Act CDP | 2019 |
Subscribe | Manufacturing | 75500 | $34.1B | United States | Oracle | Oracle Siebel Universal Customer Master | 2016 |
Subscribe | Retail | 74525 | $17.4B | United Kingdom | Redpoint Global | Redpoint Global rgOne CDP | 2017 |
Subscribe | Construction and Real Estate | 72000 | $20.6B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Transportation | 71000 | $15.7B | France | Relay42 | Relay42 Platform | 2018 |
Subscribe | Transportation | 71000 | $7.2B | France | Commanders Act | Commanders Act CDP | 2023 |
Subscribe | Life Sciences | 70000 | $60.1B | United States | Oracle | Oracle Unity | 2020 |
Subscribe | Insurance | 67600 | $106.4B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2013 |
Subscribe | Leisure and Hospitality | 65000 | $7.1B | United Kingdom | SAP | SAP Customer Data Cloud (ex Gigya) | 2020 |
Subscribe | Retail | 64000 | $17.5B | United Kingdom | mParticle | mParticle CDP | 2020 |
Subscribe | Manufacturing | 64000 | $23.1B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2021 |
Subscribe | Professional Services | 64000 | $19.2B | United States | Salesforce | Salesforce Data Cloud | 2019 |
Subscribe | Banking and Financial Services | 60600 | $14.8B | United Kingdom | Adobe Systems | Adobe Real-Time CDP | 2022 |
Subscribe | Banking and Financial Services | 60000 | $18.6B | Netherlands | BlueConic | BlueConic | 2018 |
Subscribe | Retail | 57000 | $3.0B | Turkey | Insider | Insider Connect | 2021 |
Subscribe | Retail | 56000 | $6.7B | United States | Hightouch | Hightouch Customer Studio | 2022 |
Subscribe | Retail | 55000 | $3.3B | Russia | Insider | Insider Connect | 2021 |
Subscribe | Retail | 54000 | $3.2B | Brazil | Insider | Insider Connect | 2021 |
Subscribe | Insurance | 53000 | $57.1B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2014 |
Subscribe | Communications | 53000 | $38.9B | United States | mParticle | mParticle CDP | 2017 |
Subscribe | Banking and Financial Services | 53000 | $6.6B | Philippines | BlueConic | BlueConic | 2015 |
Subscribe | Retail | 52000 | $7.9B | United Kingdom | SAP | SAP Customer Data Cloud (ex Gigya) | 2018 |
Subscribe | Banking and Financial Services | 51700 | $16.4B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2016 |
Subscribe | Leisure and Hospitality | 51000 | $11.5B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2017 |
Subscribe | Manufacturing | 51000 | $13.0B | United States | Adobe Systems | Adobe Real-Time CDP | 2016 |
Subscribe | Professional Services | 50000 | $19.0B | United States | BlueConic | BlueConic | 2018 |
Subscribe | Consumer Packaged Goods | 50000 | $32.0B | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | 2020 |
Subscribe | Transportation | 50000 | $13.0B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2017 |
Subscribe | Life Sciences | 49095 | $26.6B | Japan | Optimizely | Optimizely Data Platform | 2021 |
Subscribe | Retail | 47000 | $9.4B | Germany | Commanders Act | Commanders Act CDP | 2020 |
Subscribe | Transportation | 46200 | $2.8B | United Kingdom | SAP | SAP Customer Data Cloud (ex Gigya) | 2018 |
Subscribe | Transportation | 45843 | $15.3B | United Arab Emirates | Sitecore | Sitecore CDP | 2016 |
Subscribe | Oil, Gas and Chemicals | 45532 | $83.9B | Brazil | SAP | SAP Customer Data Cloud (ex Gigya) | 2020 |
Subscribe | Banking and Financial Services | 45300 | $47.4B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2015 |
Subscribe | Retail | 45000 | $5.3B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2014 |
Subscribe | Leisure and Hospitality | 45000 | $5.0B | United States | mParticle | mParticle CDP | 2017 |
Subscribe | Manufacturing | 45000 | $12.7B | Sweden | SAP | SAP Customer Data Cloud (ex Gigya) | 2023 |
Subscribe | Manufacturing | 45000 | $12.7B | Sweden | BlueConic | BlueConic | 2023 |
Subscribe | Retail | 44300 | $3.3B | Italy | SAP | SAP Customer Data Cloud (ex Gigya) | 2016 |
Subscribe | Leisure and Hospitality | 42180 | $4.3B | Thailand | Salesforce | Salesforce Customer Data Platform | 2019 |
Subscribe | Manufacturing | 41642 | $7.0B | Turkey | Insider | Insider Connect | 2016 |
Subscribe | Retail | 40000 | $1.9B | Australia | mParticle | mParticle CDP | 2020 |
Subscribe | Non Profit | 40000 | $2.9B | United States | Lytics | Lytics Decision Engine | 2021 |
Subscribe | Banking and Financial Services | 40000 | $10.1B | United Kingdom | Tealium | Tealium AudienceStream CDP | 2018 |
Subscribe | Professional Services | 40000 | $8.9B | India | SAP | SAP Customer Data Cloud (ex Gigya) | 2015 |
Subscribe | Utilities | 39208 | $16.6B | France | Commanders Act | Commanders Act CDP | 2021 |
Subscribe | Transportation | 38900 | $8.0B | United States | Salesforce | Salesforce Customer Data Platform | 2020 |
Subscribe | Retail | 38000 | $8.6B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2013 |
Subscribe | Communications | 37638 | $1.6B | Turkey | Insider | Insider Connect | 2021 |
Subscribe | Manufacturing | 37300 | $8.4B | India | Zeotap | Zeotap CDP | 2019 |
Subscribe | Transportation | 37000 | $15.8B | Canada | SAP | SAP Customer Data Cloud (ex Gigya) | 2020 |
Subscribe | Retail | 36457 | $5.0B | United States | Informatica | Informatica Customer 360 | 2023 |
Subscribe | Consumer Packaged Goods | 34000 | $8.1B | United States | Lytics | Lytics Decision Engine | 2021 |
Subscribe | Consumer Packaged Goods | 34000 | $19.9B | United States | Lytics | Lytics Decision Engine | 2020 |
Subscribe | Manufacturing | 34000 | $17.5B | United States | Lytics | Lytics Decision Engine | 2021 |
Subscribe | Consumer Packaged Goods | 34000 | $19.5B | United States | BlueConic | BlueConic | 2023 |
Subscribe | Consumer Packaged Goods | 33380 | $19.1B | United States | SAP | SAP Customer Data Cloud (ex Gigya) | 2018 |
Subscribe | Retail | 33000 | $1.8B | United States | mParticle | mParticle CDP | 2019 |
Subscribe | Retail | 33000 | $19.5B | United Kingdom | Tealium | Tealium AudienceStream CDP | 2021 |
Source: APPS RUN THE WORLD, October 2024
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.