List of Tealium AudienceStream CDP Customers
Del Mar, 92014-3951, CA,
United States
Since 2010, our global team of researchers has been studying Tealium AudienceStream CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Tealium AudienceStream CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Tealium AudienceStream CDP for Customer Data Platform include: Woolworths Supermarkets, a Australia based Retail organisation with 197773 employees and revenues of $39.70 billion, Northwestern Mutual, a United States based Banking and Financial Services organisation with 7000 employees and revenues of $36.12 billion, Aldi UK, a United Kingdom based Retail organisation with 44475 employees and revenues of $22.79 billion, ALDI SUD, a Germany based Retail organisation with 50000 employees and revenues of $12.50 billion, New Balance, a United States based Retail organisation with 8000 employees and revenues of $6.50 billion and many others.
Contact us if you need a completed and verified list of companies using Tealium AudienceStream CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Tealium AudienceStream CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
ALDI SUD | Retail | 50000 | $12.5B | Germany | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2022 | n/a |
In 2022, ALDI SUD implemented Tealium AudienceStream CDP to collect and manage customer signals across inbound channels. The deployment targeted a Customer Data Platform architecture built around Tealium and composable CDP patterns to support marketing segmentation, analytics, and prediction workflows within the Germany environment.
The implementation uses Azure Storage and Event Hubs for real time and batch data ingestion, feeding a Data Lake and Databricks compute layer. ELT pipelines run daily jobs and Delta Live Tables are used to clean and process datasets, enabling Tealium AudienceStream CDP profiles to be enriched and segmented for outbound marketing and analytic consumers.
Operational tooling and integration design include GitLab as the central code repository with branch management, unit testing to validate data processing, and DevOps practices for deployment and reliability. The platform prepares clean, production ready datasets for various outbound data destinations while supporting incident management and monitoring to maintain data pipeline performance.
Governance and delivery followed Agile Scrum practices with cross functional collaboration between data engineering, marketing analytics, and operations teams. Release and incident workflows were structured to incorporate DevOps handoffs, testing gates, and routine monitoring to ensure Tealium AudienceStream CDP feeds remain consistent and reproducible for downstream analysis.
|
|
|
Aldi UK | Retail | 44475 | $22.8B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
In 2021, Aldi UK implemented Tealium AudienceStream CDP. The Tealium AudienceStream CDP was deployed as a Customer Data Platform to centralize identity resolution and support marketing segmentation, analysis, and prediction use cases across the organization.
The implementation used a composable CDP architecture alongside Tealium for both real time and batch collection, instrumenting Azure Storage and Event Hubs for inbound ingestion. Data processing was organized into a Data Lake and Databricks environment with ELT pipelines running daily jobs, and Delta Live Tables were used to clean and normalize streaming and batch records prior to segmentation.
Functional capabilities implemented included identity stitching, audience segmentation, and data preparation for outbound data sources, with explicit workflows to prepare datasets for marketing activation and predictive models. Tealium AudienceStream CDP profiles were enriched and segmented within Databricks outputs to feed downstream targeting and analytics processes.
Integrations and operational tooling were explicit, using Azure Storage, Event Hubs, a Data Lake, Databricks, and GitLab as the code repository with branch management for development and release. The architecture supported unit testing of data processing pipelines, incident detection and resolution, and continuous deployment practices to maintain processing reliability and data quality.
Governance followed Agile Scrum methods with cross functional collaboration between IT, marketing, and analytics, and operational responsibility included incident management and DevOps practices to ensure the data remained clean and ready for various outbound systems. The implementation emphasized pipeline observability, branch controlled development workflows, and routine testing to preserve profile accuracy and operational performance.
|
|
|
Australian Broadcasting Corporation (ABC) | Media | 4682 | $834M | Australia | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2019 | n/a |
In 2019, the Australian Broadcasting Corporation (ABC) implemented Tealium AudienceStream CDP as its Customer Data Platform. The deployment established a central audience segmentation and profile store used across multiple ABC websites to support editorial personalization, recommendation experiments, and marketing outreach.
Tealium AudienceStream CDP was configured to manage visitor stitching, real time event capture, and audience segmentation, with teams building new audiences via segmentation for downstream use. Operational responsibilities included maintaining performance and stability of the Tealium environment and supporting segmentation workflows used by other teams.
Integrations explicitly implemented include push of audiences into SFMC SalesForce Marketing Cloud to automate newsletter processes, and use of AWS services including S3, Lambda, and SageMaker to experiment with and improve recommendation systems. The configuration supported bi directional data flows between the Tealium AudienceStream CDP, site event streams, and marketing automation for audience activation.
Governance and operational changes centered on centralized audience provisioning and operational ownership, with developers maintaining Tealium performance, improving internal unit testing, and pair programming on internal tooling. The program structured audience creation and activation workflows so editorial, product, and marketing teams could request and consume Segmentation outputs from the Tealium AudienceStream CDP.
|
|
|
|
Retail | 27000 | $4.7B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
|
|
|
|
Retail | 12000 | $2.2B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2020 | n/a |
|
|
|
|
Banking and Financial Services | 5836 | $5.0B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2018 | n/a |
|
|
|
|
Retail | 8000 | $6.5B | United States | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
|
|
|
|
Retail | 10000 | $1.1B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
|
|
|
|
Banking and Financial Services | 7000 | $36.1B | United States | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
|
|
|
|
Retail | 14000 | $3.3B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2023 | n/a |
|
Buyer Intent: Companies Evaluating Tealium AudienceStream CDP
- General Beverage Sales Co., a United States based Distribution organization with 1000 Employees
- Gusbourne, a United Kingdom based Consumer Packaged Goods company with 68 Employees
- Expert Italy, a Italy based Retail organization with 50 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||