List of Salesforce Customer Data Platform Customers
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Since 2010, our global team of researchers has been studying Salesforce Customer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Customer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Customer Data Platform for Customer Data Platform include: Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion, BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Currys, a United Kingdom based Retail organisation with 24000 employees and revenues of $11.25 billion, Norwegian Cruise Line, a United States based Transportation organisation with 38900 employees and revenues of $8.00 billion, Minor Hotel Group, a Thailand based Leisure and Hospitality organisation with 42180 employees and revenues of $4.31 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Customer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Customer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BP | Oil, Gas and Chemicals | 100500 | $189.2B | United Kingdom | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, bp implemented Salesforce Customer Data Platform to embed AI-generated summaries into its customer service workflow, leveraging a Customer Data Platform approach to unify CRM, AI, and customer data across support channels. The deployment focuses on accelerating agent onboarding to cases for a support operation that handles roughly 1.7 million support calls per year.
The implementation leverages Einstein 1 Service and Einstein AI alongside Service Cloud and Service Cloud Einstein to automate creation of succinct Work Summaries from bot conversations and live interactions. Einstein 1 Service generates short synopses of app chat bot transcripts and automatically summarizes live interactions to create a searchable historical account that agents and managers can review, reducing the need to read full call and chat transcripts.
Architecturally the solution keeps data inside the customer’s Salesforce org through Einstein’s trust layer security while using OpenAI models to perform transcript summarization based on customer data. Initial adoption and deployment work occurred in a sandbox environment using masked data, and bp worked with Salesforce Professional Services and Accenture to pilot generative AI use cases and accelerate time to value.
Operationally the rollout targets contact center agents and customer service managers, changing the case intake workflow so agents receive AI-generated summaries instead of lengthy transcripts. bp reports that Einstein chat summaries could save nearly 4k hours for agents, and the configuration centers on automated summarization, historical interaction capture, and governance through masked sandbox testing and partner-led adoption planning.
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Currys | Retail | 24000 | $11.3B | United Kingdom | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2019 | n/a |
In 2019 Currys implemented Salesforce Customer Data Platform to consolidate customer data and improve the customer experience. The Salesforce Customer Data Platform was operated by the marketing organization to support customer profile consolidation, audience segmentation, and activation for multi-channel campaign planning across PPC, SEO, social media, display, video, email, TV, press, out of home, and onsite channels.
Configuration focused on data management and customer profile unification, enabling identity resolution, persistent customer identifiers, segmented audience builds, and activation workflows for campaign orchestration. The implementation supported data feeding into campaign execution pipelines and measurement workflows, aligning CRM and marketing automation use cases with centralized customer records.
Integrations included ingestion of analytics and measurement sources, explicitly leveraging Adobe and Google Analytics data plus econometrics inputs for campaign analysis. Operational ownership sat with the senior digital marketing function, which oversaw campaign strategy, budgeting, media planning, execution, optimisation, and measurement while using Salesforce Customer Data Platform to inform audience selection and onsite personalization.
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Lotus's (Thailand) | Retail | 3200 | $500M | Thailand | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, Lotus's (Thailand) implemented Salesforce Customer Data Platform. The deployment addressed loyalty, customer success and CRM use cases and was coordinated with Lotus's App in Malaysia to unify cross-border customer touchpoints.
Salesforce Customer Data Platform was configured to deliver unified customer profiles, identity resolution, segmentation and audience orchestration. The implementation included profile enrichment for CRM records, loyalty program workflows and activation primitives for marketing and service channels, as well as measurement and reporting capabilities aligned to Reporting & Analysis needs.
Data ingestion and activation were integrated with existing commerce and analytics tooling that Lotus's personnel listed in project notes, including SessionM, Salesforce Marketing Cloud, Magento, Oracle and Adobe Experience Manager, with downstream reporting surfaces in Microsoft Power BI and SAS. Operational coverage spanned marketing, loyalty, customer success and CRM functions across Lotus's retail operations in Thailand with explicit ties to Lotus's App in Malaysia.
Governance emphasized stakeholder management, KPI reporting and data stewardship, with structured reporting and analysis processes to support customer success and loyalty operations. Project strategy and reporting workflows were formalized to align business users and analytics teams without referencing prior system names.
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Leisure and Hospitality | 42180 | $4.3B | Thailand | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2019 | n/a |
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Transportation | 38900 | $8.0B | United States | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2020 | n/a |
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Oil, Gas and Chemicals | 96000 | $284.3B | United Kingdom | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2022 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Customer Data Platform
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