List of Oracle Unity Customers
Oracle
2300 Oracle Way,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 737-867-1000
Professional Services
162000
$57.4B
Since 2010, our global team of researchers has been studying Oracle Unity customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Unity for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Unity for Customer Data Platform include: Merck, a United States based Life Sciences organisation with 73000 employees and revenues of $64.17 billion, MediaMarktSaturn, a Germany based Retail organisation with 50000 employees and revenues of $24.08 billion, AEGEAN, a Greece based Transportation organisation with 3274 employees and revenues of $2.04 billion, Oracle Red Bull Racing, a United Kingdom based Leisure and Hospitality organisation with 840 employees and revenues of $302.0 million and many others.
Contact us if you need a completed and verified list of companies using Oracle Unity, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Unity customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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AEGEAN | Transportation | 3274 | $2.0B | Greece | Oracle | Oracle Unity | Customer Data Platform | 2025 | n/a | In 2025 AEGEAN implemented Oracle Unity as part of Oracle Fusion Cloud CX to centralize passenger data and create a unified customer knowledge base across AEGEAN and its subsidiary Olympic Air. The deployment centers on Oracle Unity Customer Data Platform to assemble complete customer profiles from multiple enterprise wide data sources, enabling consistent personalization across the airline's commercial and digital channels. Oracle Unity Customer Data Platform is being used to normalize, unify, and activate customer signals, with embedded AI capabilities that support predictive personalization of offers and experiences. The implementation is explicitly tied to Oracle Fusion Cloud Marketing for orchestration of multichannel marketing campaigns, and it supports retailing capabilities intended to improve conversion and lifetime engagement for passengers. Integrations focus on consolidating enterprise wide customer data sources and connecting customer signals across booking, service, and digital engagement touch points, allowing marketing, sales, and service teams to operate from a single profile. Operational coverage includes AEGEAN and Olympic Air passenger interactions across digital channels and devices, supporting personalized communications and offers for a network that served over 16.3 million passengers to 162 destinations in the prior year. Governance changes prioritize a centralized customer data model and decisioning, with AEGEAN citing improved ability to connect data sources and place customer signals at the center of commercial decisions. After more than a year of using Oracle Cloud CX technologies AEGEAN reports unified customer data, enhanced customer service, and optimized marketing programs, with Oracle Unity Customer Data Platform serving as the core data foundation for those capabilities. | |
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MediaMarktSaturn | Retail | 50000 | $24.1B | Germany | Oracle | Oracle Unity | Customer Data Platform | 2025 | n/a | In 2025, MediaMarktSaturn implemented Oracle Unity, deploying Oracle Unity Customer Data Platform to centralize customer identity and enable personalized shopper experiences. MediaMarktSaturn is Europe’s leading consumer electronics retailer with more than 1,000 stores across 11 countries, and the initiative targeted a single platform to better reach customers across retail and digital touch points. The implementation focused on core Customer Data Platform capabilities, including identity resolution and the creation of unified customer profiles, real time segmentation and audience activation, and personalization orchestration for messaging and offers. Configuration emphasized persistent profile construction and rule based segmentation to support marketing and customer engagement workflows. Operational scope covered retail marketing, loyalty programs, ecommerce customer experience, and in store engagement across the companys 11 country footprint, aligning cross functional teams around a common customer graph. The program established centralized data governance and cross functional stewardship to maintain profile quality, consent controls, and consistent messaging rules across markets. MediaMarktSaturn chose Oracle Unity Customer Data Platform to unify customer data, personalize customer experiences, and deliver more effective messaging to shoppers, positioning marketing and customer engagement teams to use a single profile and audience layer for campaign execution and personalization. | |
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Merck | Life Sciences | 73000 | $64.2B | United States | Oracle | Oracle Unity | Customer Data Platform | 2020 | n/a | In 2020, Merck implemented Oracle Unity as a Customer Data Platform to centralize customer profiles and enable a product-oriented digital marketing execution capability. The implementation was scoped to support the Digital Marketing Execution Product Team and to provide services to local and regional marketers and their agency partners, with explicit business goals to increase commercial efficiency, increase customer engagement, and build agile product teams. The deployment of Oracle Unity focused on core Customer Data Platform capabilities, including unified customer profile construction, identity resolution, segmentation and audience activation, and real time data orchestration to feed campaign management and personalization workflows. Oracle Unity was configured to support marketing automation, personalization engines, digital identity and consent capabilities, and data modeling required by cross functional marketing and commercial use cases. Integrations were implemented to link Oracle Unity to the broader marketing and digital stack, including Salesforce Marketing Cloud and Interaction Studio, CRM systems, Veeva, Akamai, AWS, Google Analytics, and digital identity and consent platforms, as well as web and content systems managed by related value teams. This integration topology enabled orchestration of campaigns and data flows between Oracle Unity and campaign execution, analytics, and CRM endpoints, supporting coordinated audience activation and measurement across channels. Operational governance was organized around product teams and agile delivery, with a Marketing Automation Technical Lead and Solution Architect roles defining technical and architectural standards, maintaining the product roadmap, and guiding feature delivery. Governance emphasis included consent and identity controls, integration patterns for data exchange, and a build measure learn approach to incrementally deliver campaign management, orchestration, and personalization capabilities through Oracle Unity. | |
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Leisure and Hospitality | 840 | $302M | United Kingdom | Oracle | Oracle Unity | Customer Data Platform | 2022 | n/a |
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Buyer Intent: Companies Evaluating Oracle Unity
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Oracle Unity. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Oracle Unity for Customer Data Platform include:
- World Wide Technology, a United States based Professional Services organization with 12000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Oracle Unity Coverage
Oracle Unity is a Customer Data Platform solution from Oracle.
Companies worldwide use Oracle Unity, from small firms to large enterprises across 21+ industries.
Organizations such as Merck, MediaMarktSaturn, AEGEAN and Oracle Red Bull Racing are recorded users of
Oracle Unity for Customer Data Platform.
Companies using Oracle Unity are most concentrated in Life Sciences, Retail and Transportation, with adoption spanning over 21 industries.
Companies using Oracle Unity are most concentrated in United States, Germany and Greece, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle Unity across Americas, EMEA, and APAC.
Companies using Oracle Unity range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.
Customers of Oracle Unity include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Oracle Unity customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.