List of Hightouch Customer Studio Customers
Wichita, 67203, KS,
United States
Since 2010, our global team of researchers has been studying Hightouch Customer Studio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hightouch Customer Studio for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hightouch Customer Studio for Customer Data Platform include: PetSmart, a United States based Retail organisation with 56000 employees and revenues of $6.68 billion, IntelyCare, a United States based Professional Services organisation with 1920 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Hightouch Customer Studio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Hightouch Customer Studio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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IntelyCare | Professional Services | 1920 | $250M | United States | Hightouch | Hightouch Customer Studio | Customer Data Platform | 2020 | n/a |
In 2020, IntelyCare deployed Hightouch Customer Studio as its Customer Data Platform to centralize operational and marketing data across its nurse staffing marketplace. The implementation targeted the companywide data stack that supports scheduling, credentialing, and shift-matching for thousands of per diem nursing professionals serving over 2000 nursing homes across the United States. This deployment placed Hightouch Customer Studio at the center of IntelyCare analytics to enable audience-driven operational workflows and marketing activation.
Hightouch Customer Studio was configured to provide core Customer Data Platform capabilities including identity resolution, audience segmentation, deterministic audience building, and reverse ETL for data activation. Configuration emphasized real-time or near real-time audience sync and event-driven segmentation tied to scheduling and credential events, enabling marketing and growth teams to act on up-to-date candidate and client signals. The platform was used to operationalize marketing lists and retention segments that map back to IntelyCare business entities such as facilities, shifts, and provider credentials.
The implementation integrated explicitly with Snowflake for centralized data warehousing and with Fivetran for automated extraction and loading of source systems into Snowflake. Data flows ingested operational telemetry via Fivetran into Snowflake, where Hightouch Customer Studio read canonical records and pushed audiences outward through reverse ETL to downstream engagement channels. Operational coverage focused on marketing and growth functions, with data lineage maintained across scheduling and credentialing domains to ensure consistent identity mapping.
Governance changes included standardized identity mapping and centralized audience governance to reduce duplicate segmentation and to align privacy controls with audience use cases. IntelyCare reported a stated outcome from the combined stack, saving 1M dollars in marketing spend through the coordinated use of Hightouch, Snowflake, and Fivetran. The rollout emphasizes centralized CDP governance, synchronized activation workflows, and operationalized audience controls for marketing and growth teams.
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PetSmart | Retail | 56000 | $6.7B | United States | Hightouch | Hightouch Customer Studio | Customer Data Platform | 2022 | n/a |
In 2022 PetSmart implemented Hightouch Customer Studio to operationalize customer data for its Treats Rewards program and loyalty marketing. The rollout focused on enabling the marketing and loyalty organization to leverage the companys existing data estate rather than moving data to a new platform, aligning the Hightouch Customer Studio deployment with PetSmarts Snowflake and Databricks environments and the companys Salesforce Marketing Cloud execution layer.
The Hightouch Customer Studio implementation emphasized self-serve audience segmentation and model-driven attributes, exposing thousands of custom objects and entities such as pets, species, products, and bespoke data science models to marketing users. Configuration centered on declarative data models and continuous syncs, allowing marketers to create and reuse audiences, apply behavioral and product recommendation models, and orchestrate targeted journeys without heavy engineering intervention.
Integrations were explicitly built to run on top of Snowflake and Databricks and to push audiences and records into Salesforce Marketing Cloud, supporting more than 15 million records synced to SFMC daily and over 1,000 unique audiences. Operational coverage included loyalty and personalized marketing workflows for 65M plus Treats Rewards members, with Hightouch Customer Studio enabling weekly campaign orchestration across dozens of simultaneous campaigns and large scale email distribution exceeding four billion messages annually.
Governance and process changes focused on automating data syncs from Snowflake and Databricks to SFMC, enabling self-serve segmentation for campaign personalization, and improving measurement of campaign performance. Outcomes reported for the Jan-Dec 2023 measurement window are double-digit year over year business growth driven by personalized marketing, triple-digit increases in email engagement and loyalty engagement, a 20 percent reduction in audience creation time, and a first use case deployed in less than one week.
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Buyer Intent: Companies Evaluating Hightouch Customer Studio
- Datrix, a Italy based Professional Services organization with 120 Employees
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