List of mParticle CDP Customers
Mparticle
257 Park Ave S Fl 9,
New York, 10010-7304, NY,
United States
New York, 10010-7304, NY,
United States
1 917-692-2868
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying mParticle CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased mParticle CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using mParticle CDP for Customer Data Platform include: Sam's Club, a United States based Retail organisation with 100000 employees and revenues of $84.30 billion, Investigation Discovery, a United States based Media organisation with 35000 employees and revenues of $39.32 billion, NBC TV Network, a United States based Communications organisation with 53000 employees and revenues of $38.94 billion, H-E-B, a United States based Retail organisation with 145000 employees and revenues of $38.00 billion, KFC Corporation, a United States based Leisure and Hospitality organisation with 1000000 employees and revenues of $34.45 billion and many others.
Contact us if you need a completed and verified list of companies using mParticle CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The mParticle CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
212 Motor | Professional Services | 10 | $1M | Indonesia | mParticle | mParticle CDP | Customer Data Platform | 2022 | n/a |
In 2022, 212 Motor implemented mParticle CDP on its website. The mParticle CDP serves as the company's Customer Data Platform to centralize web event capture and normalize customer signals for marketing and analytics functions.
The implementation focused on web event instrumentation, schema-driven event collection, identity resolution and unified profile construction. Configuration work emphasized event taxonomy and real-time event streaming, with audience generation and profile enrichment capabilities configured to support campaign targeting and behavioral analysis.
Operational coverage is limited to the corporate website, with marketing and analytics teams designated as primary users. Governance concentrated on schema governance, consent and data quality controls, and phased rollout of web tagging to ensure consistent event capture across pages, while roadmap work addressed ongoing instrumentation and profile management.
|
 |
4S Ranch Girls Softball League | Consumer Packaged Goods | 10 | $1M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
In 2020, 4S Ranch Girls Softball League implemented mParticle CDP on their website. The mParticle CDP Customer Data Platform deployment centralized web-based data capture to support participant registration and parent communications workflows, consolidating first party contact attributes and event-level interaction data collected via site forms and client-side instrumentation. For a 10-person organization the architecture is lightweight and web-centric, relying primarily on a client SDK and mParticle as the central identity and event hub to create unified customer profiles and deterministic identity stitching across identifiers captured on the site.
Configuration work focused on event schema design, mapping web activity to mParticle event types, and establishing identity resolution rules and profile attribute spaces within the mParticle CDP Customer Data Platform. Governance was scoped to a small operations team with data quality checks and consent flags enforced at capture, and rollout was limited to the league website with staged verification of event streams and profile construction before full production use.
|
 |
8 World 2018 | Retail | 10 | $1M | Indonesia | mParticle | mParticle CDP | Customer Data Platform | 2023 | n/a |
In 2023, 8 World implemented mParticle CDP to instrument its website and consolidate customer event data. 8 World is a retail company based in Indonesia with approximately 10 employees and a public site at https://www.worldstarhiphop.com/. The deployment centered on web event collection, positioning mParticle CDP as the Customer Data Platform for the company's digital touchpoints.
The implementation emphasized client-side event capture and identity stitching to build unified user profiles, leveraging mParticle CDP event ingestion and profile unification capabilities. Configuration included schema mapping and attribute standardization to normalize page events and transactional signals across the site. Real time audience construction and segmentation were provisioned to feed downstream analytics and marketing endpoints, with instrumentation scoped to minimize operational complexity for a small team.
Operational ownership was aligned to web and marketing functions, covering analytics, personalization, and ad operations driven by web-originated behavioral data. Governance focused on data schema management, consent signal propagation, and PII handling consistent with Customer Data Platform governance practices. The rollout used a phased approach to instrument core site flows first, then expand coverage, with mParticle CDP serving as the centralized customer profile store for the website data.
|
 |
A Adopt Pet | Non Profit | 30 | $3M | United States | mParticle | mParticle CDP | Customer Data Platform | 2022 | n/a |
In 2022 A Adopt Pet deployed mParticle CDP on its website as its Customer Data Platform. The nonprofit with approximately 30 employees implemented mParticle CDP to centralize web event capture and begin building unified customer profiles from site interactions.
The implementation emphasizes web data collection through mParticle CDP using browser SDK instrumentation to capture page views form submissions and session metadata. Configuration focused on identity resolution and profile stitching to consolidate visitor identifiers and on-the-fly audience segmentation to enable rule based audiences and real time event processing typical of a Customer Data Platform.
Operational coverage is scoped to the Adoptapet.com web property in the United States and supports marketing communications user engagement and fundraising workflows. Data flows from the website into mParticle CDP where standardized event taxonomy and attribute mapping are applied to create consistent user profiles and audience definitions for downstream activation.
Governance and rollout efforts centered on establishing event naming conventions consent handling and data retention practices within the CDP, along with phased activation of audiences to existing outreach processes. The narrative reflects a focused web first deployment of mParticle CDP, aligned to marketing and engagement functions and structured around identity management data hygiene and audience orchestration.
|
 |
Absolute Volleyball | Leisure and Hospitality | 10 | $1M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
In 2020, Absolute Volleyball implemented mParticle CDP on its website. Absolute Volleyball uses mParticle CDP, a Customer Data Platform, to centralize website event capture and unify visitor identities for marketing and analytics workflows. The deployment prioritized web SDK based event collection and profile stitching to create consistent customer profiles tied to site behavior.
Configuration emphasized event taxonomy, profile attributes, and audience segmentation modules aligned with Customer Data Platform capabilities, with data retained inside mParticle CDP for activation by marketing and analytics. Operational scope covered the website and customer engagement processes, and governance focused on standardized event naming and consent aware capture to support downstream analytics. The implementation tied the mParticle CDP directly to the website as the primary data collection and unification layer.
|
 |
|
Retail | 40 | $4M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
|
|
|
|
Leisure and Hospitality | 10 | $1M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
|
|
|
|
Leisure and Hospitality | 100 | $10M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
|
|
|
|
Leisure and Hospitality | 13 | $1M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
|
|
|
|
Non Profit | 10 | $1M | United States | mParticle | mParticle CDP | Customer Data Platform | 2020 | n/a |
|
Showing 1 to 10 of 425 entries
Buyer Intent: Companies Evaluating mParticle CDP
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating mParticle CDP. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating mParticle CDP for Customer Data Platform include:
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD mParticle CDP Coverage
mParticle CDP is a Customer Data Platform solution from mParticle.
Companies worldwide use mParticle CDP, from small firms to large enterprises across 21+ industries.
Organizations such as Sam's Club, Investigation Discovery, NBC TV Network, H-E-B and KFC Corporation are recorded users of
mParticle CDP for Customer Data Platform.
Companies using mParticle CDP are most concentrated in Retail, Media and Communications, with adoption spanning over 21 industries.
Companies using mParticle CDP are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of mParticle CDP across Americas, EMEA, and APAC.
Companies using mParticle CDP range from small businesses with 0-100 employees - 72.24%, to mid-sized firms with 101-1,000 employees - 15.06%, large organizations with 1,001-10,000 employees - 7.53%, and global enterprises with 10,000+ employees - 5.18%.
Customers of mParticle CDP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified mParticle CDP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.