List of Lytics Decision Engine Customers

Lytics

811 SW 6th Ave suite 700,
Portland, 97204, OR,
United States

https://www.lytics.com/

1 503-479-5880

Professional Services

$5M

Since 2010, our global team of researchers has been studying Lytics Decision Engine customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased Lytics Decision Engine for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using Lytics Decision Engine for Customer Data Platform include: ATandT, a United States based Communications organisation with 140990 employees and revenues of $122.30 billion, CBRE, a United States based Construction and Real Estate organisation with 140000 employees and revenues of $35.77 billion, Kraft Heinz, a United States based Consumer Packaged Goods organisation with 36000 employees and revenues of $26.00 billion, Live Nation, a United States based Professional Services organisation with 16200 employees and revenues of $23.16 billion, Live Nation Entertainment, a United States based Leisure and Hospitality organisation with 14700 employees and revenues of $22.70 billion and many others.

Contact us if you need a completed and verified list of companies using Lytics Decision Engine, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The Lytics Decision Engine customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
Advisor's Edge	Banking and Financial Services	10	$1M	Canada	Lytics	Lytics Decision Engine	Customer Data Platform	2021	n/a	In 2021 Advisor's Edge implemented Lytics Decision Engine on its website to support customer engagement within its Banking and Financial Services operations. Advisor's Edge implemented Lytics Decision Engine, a Customer Data Platform, to centralize visitor profiling and drive website personalization and marketing orchestration for client acquisition and retention workflows. The implementation configured the Lytics Decision Engine for core Customer Data Platform capabilities including unified identity stitching at the visitor level, segmentation and audience building, decisioning rules for content selection, and profile scoring to inform personalized content delivery on site. Configuration focused on mapping site events to behavioral profiles and authoring decisioning logic that surfaces targeted experiences in the publishing and marketing flows. Deployment architecture is scoped to the public website as the primary data collection and activation surface, with implementation patterns oriented around client side tagging and server side event ingestion for profile enrichment. Operational coverage centers on marketing and digital content teams given the company size, with the Lytics Decision Engine acting as the central orchestration layer between collected user signals and on‑site content rendering. Governance was established through content and audience ownership by marketing, with iterative rollout of audiences and decision logic to manage compliance and quality of personalization in a regulated financial services context. Training and process documentation emphasized decision rule stewardship, segmentation hygiene, and ongoing tuning of profile attributes within the Lytics Decision Engine.
Adweek	Media	450	$40M	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2017	n/a	In 2017, Adweek implemented Lytics Decision Engine as a Customer Data Platform on their website. The Lytics Decision Engine was configured to capture web behavioral signals and assemble person-level profiles to enable real-time audience decisioning and site personalization, with the full application name Lytics Decision Engine and the Apps Category Customer Data Platform embedded in the deployment narrative. Deployment centered on client-side and server-side decisioning hooks within Adweek.com to deliver segment-driven content variants and to populate unified profiles used by marketing workflows. Operational scope covered marketing, audience development and digital product teams, who used the Customer Data Platform for dynamic audience segmentation, profile stitching and campaign activation workflows, while governance combined editorial controls for content rules with marketing operations oversight for segment taxonomy and staged rollouts on the website.
Agora Financial	Banking and Financial Services	10	$1M	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2016	n/a	In 2016, Agora Financial implemented Lytics Decision Engine on its public website to support marketing and digital engagement. Agora Financial deployed Lytics Decision Engine, a Customer Data Platform, to centralize on-site event collection and drive audience-based personalization for customer facing web interactions. The implementation uses client side instrumentation on the website to capture behavioral events and feed them into the Lytics Decision Engine for profile construction, audience segmentation, and real time decisioning. Configuration focused on audience building and rule based decision workflows, leveraging the platform's profiling and decision modules to evaluate visitor context and deliver targeted content and offers in session. Operational ownership sits with marketing and digital channels, where configuration and campaign rules are maintained within the Lytics Decision Engine and applied directly to site experience delivery. The setup emphasizes web event mapping, audience rule governance, and iterative refinement of decisioning logic, with the Lytics Decision Engine serving as the Customer Data Platform backbone for on-site personalization.
	Professional Services	10700	$4.0B	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2019	n/a
	Professional Services	100	$10M	Australia	Lytics	Lytics Decision Engine	Customer Data Platform	2019	n/a
	Distribution	10	$1M	Saudi Arabia	Lytics	Lytics Decision Engine	Customer Data Platform	2021	n/a
	Retail	150	$15M	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2021	n/a
	Professional Services	1300	$1.0B	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2018	n/a
	Consumer Packaged Goods	200	$20M	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2020	n/a
	Construction and Real Estate	70	$7M	United States	Lytics	Lytics Decision Engine	Customer Data Platform	2021	n/a

Showing 1 to 10 of 220 entries

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FAQ - APPS RUN THE WORLD Lytics Decision Engine Coverage

Lytics Decision Engine is a Customer Data Platform solution from Lytics.

Companies worldwide use Lytics Decision Engine, from small firms to large enterprises across 21+ industries.

Organizations such as ATandT, CBRE, Kraft Heinz, Live Nation and Live Nation Entertainment are recorded users of Lytics Decision Engine for Customer Data Platform.

Companies using Lytics Decision Engine are most concentrated in Communications, Construction and Real Estate and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using Lytics Decision Engine are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Lytics Decision Engine across Americas, EMEA, and APAC.

Companies using Lytics Decision Engine range from small businesses with 0-100 employees - 55.45%, to mid-sized firms with 101-1,000 employees - 23.18%, large organizations with 1,001-10,000 employees - 13.18%, and global enterprises with 10,000+ employees - 8.18%.

Customers of Lytics Decision Engine include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Lytics Decision Engine customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.

List of Lytics Decision Engine Customers

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Buyer Intent: Companies Evaluating Lytics Decision Engine

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Q1. What is Lytics Decision Engine used for?

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