List of Lytics Decision Engine Customers
Lytics
811 SW 6th Ave suite 700,
Portland, 97204, OR,
United States
Portland, 97204, OR,
United States
1 503-479-5880
Professional Services
55
$5M
Since 2010, our global team of researchers has been studying Lytics Decision Engine customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lytics Decision Engine for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lytics Decision Engine for Customer Data Platform include: ATandT, a United States based Communications organisation with 140990 employees and revenues of $122.30 billion, CBRE, a United States based Construction and Real Estate organisation with 140000 employees and revenues of $35.77 billion, Kraft Heinz, a United States based Consumer Packaged Goods organisation with 36000 employees and revenues of $26.00 billion, Live Nation, a United States based Professional Services organisation with 16200 employees and revenues of $23.16 billion, Live Nation Entertainment, a United States based Leisure and Hospitality organisation with 14700 employees and revenues of $22.70 billion and many others.
Contact us if you need a completed and verified list of companies using Lytics Decision Engine, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lytics Decision Engine customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Advisor's Edge | Banking and Financial Services | 10 | $1M | Canada | Lytics | Lytics Decision Engine | Customer Data Platform | 2021 | n/a |
In 2021 Advisor's Edge implemented Lytics Decision Engine on its website to support customer engagement within its Banking and Financial Services operations. Advisor's Edge implemented Lytics Decision Engine, a Customer Data Platform, to centralize visitor profiling and drive website personalization and marketing orchestration for client acquisition and retention workflows.
The implementation configured the Lytics Decision Engine for core Customer Data Platform capabilities including unified identity stitching at the visitor level, segmentation and audience building, decisioning rules for content selection, and profile scoring to inform personalized content delivery on site. Configuration focused on mapping site events to behavioral profiles and authoring decisioning logic that surfaces targeted experiences in the publishing and marketing flows.
Deployment architecture is scoped to the public website as the primary data collection and activation surface, with implementation patterns oriented around client side tagging and server side event ingestion for profile enrichment. Operational coverage centers on marketing and digital content teams given the company size, with the Lytics Decision Engine acting as the central orchestration layer between collected user signals and on‑site content rendering.
Governance was established through content and audience ownership by marketing, with iterative rollout of audiences and decision logic to manage compliance and quality of personalization in a regulated financial services context. Training and process documentation emphasized decision rule stewardship, segmentation hygiene, and ongoing tuning of profile attributes within the Lytics Decision Engine.
|
 |
Adweek | Media | 450 | $40M | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2017 | n/a |
In 2017, Adweek implemented Lytics Decision Engine as a Customer Data Platform on their website. The Lytics Decision Engine was configured to capture web behavioral signals and assemble person-level profiles to enable real-time audience decisioning and site personalization, with the full application name Lytics Decision Engine and the Apps Category Customer Data Platform embedded in the deployment narrative.
Deployment centered on client-side and server-side decisioning hooks within Adweek.com to deliver segment-driven content variants and to populate unified profiles used by marketing workflows. Operational scope covered marketing, audience development and digital product teams, who used the Customer Data Platform for dynamic audience segmentation, profile stitching and campaign activation workflows, while governance combined editorial controls for content rules with marketing operations oversight for segment taxonomy and staged rollouts on the website.
|
 |
Agora Financial | Banking and Financial Services | 10 | $1M | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2016 | n/a |
In 2016, Agora Financial implemented Lytics Decision Engine on its public website to support marketing and digital engagement. Agora Financial deployed Lytics Decision Engine, a Customer Data Platform, to centralize on-site event collection and drive audience-based personalization for customer facing web interactions.
The implementation uses client side instrumentation on the website to capture behavioral events and feed them into the Lytics Decision Engine for profile construction, audience segmentation, and real time decisioning. Configuration focused on audience building and rule based decision workflows, leveraging the platform's profiling and decision modules to evaluate visitor context and deliver targeted content and offers in session.
Operational ownership sits with marketing and digital channels, where configuration and campaign rules are maintained within the Lytics Decision Engine and applied directly to site experience delivery. The setup emphasizes web event mapping, audience rule governance, and iterative refinement of decisioning logic, with the Lytics Decision Engine serving as the Customer Data Platform backbone for on-site personalization.
|
 |
Akamai | Professional Services | 10700 | $4.0B | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2019 | n/a |
In 2019, Akamai deployed Lytics Decision Engine on their website. The implementation positions Lytics Decision Engine as a Customer Data Platform decisioning layer to drive on-site personalization and real-time audience selection. Deployment is focused on web-facing touchpoints, instrumenting client-side decisioning and audience orchestration for digital experience delivery.
Functional configuration emphasizes the decision engine, audience segmentation, and profile unification capabilities typical of a Customer Data Platform, enabling rule-based and machine-assisted content selection on the site. Operational ownership aligns with digital marketing and site operations teams, who configured event capture, targeting criteria, and real-time decision workflows during rollout. Lytics Decision Engine is thus embedded in Akamai's web stack to support marketing and customer experience use cases through web-based decisioning and audience orchestration.
|
 |
Akamai Australia | Professional Services | 100 | $10M | Australia | Lytics | Lytics Decision Engine | Customer Data Platform | 2019 | n/a |
In 2019, Akamai Australia deployed Lytics Decision Engine on its website to introduce real time visitor decisioning capabilities. The implementation uses Lytics Decision Engine within the Customer Data Platform category to capture behavioral signals and power on site personalization and audience targeting for digital channels.
The Lytics Decision Engine was configured to centralize event collection, build persistent visitor profiles, and enable rule based and model driven audience segmentation. Implementation work focused on real time decisioning and audience activation components, with configuration of event schemas, identity stitching logic, and decision rules that trigger personalized content and offers on web pages.
Deployment architecture was centered on the public website, with the decisioning layer embedded in front end request flows for immediate content decisions and with server side event ingestion to feed profile updates. Operational coverage was scoped to marketing, product, and digital experience teams, who use the platform for campaign audience creation and on site behavioral targeting.
Governance and process changes established ownership for data quality, consent handling, and segmentation lifecycle management, aligning marketing workflows to the Customer Data Platform driven decisioning approach. The narrative centers on Lytics Decision Engine as the application delivering real time customer data processing and on site personalization for Akamai Australia.
|
 |
|
Distribution | 10 | $1M | Saudi Arabia | Lytics | Lytics Decision Engine | Customer Data Platform | 2021 | n/a |
|
|
|
|
Retail | 150 | $15M | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2021 | n/a |
|
|
|
|
Professional Services | 1300 | $1.0B | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2018 | n/a |
|
|
|
|
Consumer Packaged Goods | 200 | $20M | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2020 | n/a |
|
|
|
|
Construction and Real Estate | 70 | $7M | United States | Lytics | Lytics Decision Engine | Customer Data Platform | 2021 | n/a |
|
Showing 1 to 10 of 220 entries
Buyer Intent: Companies Evaluating Lytics Decision Engine
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Lytics Decision Engine. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD Lytics Decision Engine Coverage
Lytics Decision Engine is a Customer Data Platform solution from Lytics.
Companies worldwide use Lytics Decision Engine, from small firms to large enterprises across 21+ industries.
Organizations such as ATandT, CBRE, Kraft Heinz, Live Nation and Live Nation Entertainment are recorded users of
Lytics Decision Engine for Customer Data Platform.
Companies using Lytics Decision Engine are most concentrated in Communications, Construction and Real Estate and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using Lytics Decision Engine are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Lytics Decision Engine across Americas, EMEA, and APAC.
Companies using Lytics Decision Engine range from small businesses with 0-100 employees - 55.45%, to mid-sized firms with 101-1,000 employees - 23.18%, large organizations with 1,001-10,000 employees - 13.18%, and global enterprises with 10,000+ employees - 8.18%.
Customers of Lytics Decision Engine include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Lytics Decision Engine customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.