Sales Engagement Adoption Among the Global Top 100
Sales Engagement Adoption Among the Global Top 100

This report delves into the adoption of Sales Engagement platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Sales Engagement to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Sales Engagement within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Sales Engagement platforms among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.

Sales Engagement Vendors Among the Global Top 100

Bigtincan currently holds a 41% market share in the Sales Engagement space, making it the leading provider among the Global Top 100, followed by VanillaSoft, Gryphon.ai, Yesware, and IgniteTech.

VendorsSales EngagementMarket Share
BigtincanBigtincan ClearSlide Sales Engagement Platform41%
VanillaSoftVanillaSoft Autoklose, VanillaSoft Sales Engagement Platform8%
Gryphon.aiGryphon ONE7%
YeswareYesware Sales Engagement Platform6%
IgniteTechIgniteTech Aurea InsideSales Playbooks5%
RingDNARingDNA Platform5%
KixieKixie PowerCall4%
SeismicSeismic LiveSocial (ex Grapevine6)4%
IntrohiveIntrohive4%
SalesloftSalesLoft Modern Revenue Workspace3%
Revenue GridRevenue Grid Sales Engagement Platform3%
Groove LabsGroove Platform2%
MarchexMarchex Engage for Automotive2%
InsightlyInsightly CRM Sales1%
ClickPoint SoftwareClickPoint Platform1%
DoolyDooly1%
Koncert (formerly ConnectLeader)Koncert1%
dealhub.ioDealHub Sales Engagement1%
GongGong Sales Engagement Platform1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Sales Engagement. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.

Custom data cuts related to the Sales Engagement Market are available:

  • Top Sales Engagement Vendors, Market Size and Market Forecast 2023-2027
  • Sales Engagement Market By Vertical Market (21 Industry)
  • Sales Engagement Market By Country (USA + 45 countries)
  • Sales Engagement Market By Region (Americas, EMEA, APAC)
  • Sales Engagement Market By Customer Size (revenue, employee count, asset)
  • Sales Engagement Market By Channel (Direct vs Indirect)
  • Sales Engagement Market By Vendor or Product
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    LogoCompanyIndustryEmployeesRevenueCountryEvaluated

Global Top 100 adopting Sales Engagement

The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Sales Engagement.

Our research team continuously tracks the adoption of various Sales Engagement, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Sales Engagement

CustomerIndustryEmployeesRevenueCountryVendorSales Engagement AppsWhen
Target CorporationRetail440000$109.1BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2017
PwCProfessional Services364000$50.3BUnited KingdomIntrohiveIntrohive2019
Wells Fargo BankBanking and Financial Services222544$82.6BUnited StatesSeismicSeismic LiveSocial (ex Grapevine6)2017
GoogleProfessional Services182502$305.6BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2016
Hilton Hotels & ResortsLeisure and Hospitality178000$10.2BUnited StatesVanillaSoftVanillaSoft Autoklose2019
Toyota USAAutomotive176000$93.6BUnited StatesMarchexMarchex Engage for Automotive2019
ABM IndustriesProfessional Services100000$8.1BUnited StatesGryphon.aiGryphon ONE2020
Keller Williams RealtyConstruction and Real Estate100000$40.2BUnited StatesKixieKixie PowerCall2018
Canada PostTransportation84500$10.1BCanadaVanillaSoftVanillaSoft Autoklose2019
T-Mobile USCommunications67000$78.6BUnited StatesGryphon.aiGryphon ONE2020
State FarmInsurance61000$79.4BUnited StatesKixieKixie PowerCall2018
HPProfessional Services58000$63.0BUnited StatesRingDNARingDNA Platform2018
AetnaInsurance48000$91.0BUnited StatesIgniteTechIgniteTech Aurea InsideSales Playbooks2018
CenturyLink, Inc.Communications42500$22.4BUnited StatesKixieKixie PowerCall2018
Hard Rock InternationalLeisure and Hospitality40000$6.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2020
SubscribeProfessional Services38300$14.1BUnited StatesVanillaSoftVanillaSoft Autoklose2019
SubscribeRetail38000$8.6BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2013
SubscribeProfessional Services38000$9.5BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2021
SubscribeEducation36000$5.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeMedia35000$39.2BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2016
SubscribeProfessional Services34000$7.2BUnited StatesIgniteTechIgniteTech Aurea InsideSales Playbooks2016
SubscribeProfessional Services32000$385MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeEducation31400$2.4BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeTransportation30804$24.1BUnited StatesRevenue GridRevenue Grid Sales Engagement Platform2020
SubscribeTransportation30400$37.3BUnited StatesGroove LabsGroove Platform2019
SubscribeTransportation30000$4.3BUnited StatesVanillaSoftVanillaSoft Sales Engagement Platform2020
SubscribeProfessional Services27200$29.8BUnited StatesVanillaSoftVanillaSoft Autoklose2018
SubscribeCommunications26000$19.3BCanadaVanillaSoftVanillaSoft Autoklose2018
SubscribeBanking and Financial Services24000$15.7BUnited StatesGryphon.aiGryphon ONE2020
SubscribeAutomotive20000$5.0BUnited StatesMarchexMarchex Engage for Automotive2019
SubscribeProfessional Services20000$4.5BUnited StatesIgniteTechIgniteTech Aurea InsideSales Playbooks2016
SubscribeProfessional Services20000$2.4BIndiaBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeProfessional Services19908$7.3BUnited StatesIgniteTechIgniteTech Aurea InsideSales Playbooks2020
SubscribeLife Sciences18000$6.8BUnited StatesGryphon.aiGryphon ONE2020
SubscribeBanking and Financial Services18000$11.5BUnited StatesSeismicSeismic LiveSocial (ex Grapevine6)2019
SubscribeProfessional Services17100$12.8BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeInsurance16152$4.3BUnited StatesGryphon.aiGryphon ONE2020
SubscribeInsurance16070$40.2BUnited StatesSeismicSeismic LiveSocial (ex Grapevine6)2018
SubscribeProfessional Services16000$5.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2018
SubscribeManufacturing15300$1.2BUnited StatesRevenue GridRevenue Grid Sales Engagement Platform2020
SubscribeHealthcare14300$4.9BUnited StatesGryphon.aiGryphon ONE2020
SubscribeProfessional Services13700$5.5BUnited StatesRingDNARingDNA Platform2016
SubscribeProfessional Services13700$5.5BUnited StatesYeswareYesware Sales Engagement Platform2015
SubscribeProfessional Services13500$2.3BUnited StatesClickPoint SoftwareClickPoint Platform2018
SubscribeEducation12050$1.9BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2018
SubscribeProfessional Services12000$6.4BUnited StatesRingDNARingDNA Platform2019
SubscribeProfessional Services12000$2.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2021
SubscribeProfessional Services12000$2.0BBelgiumBigtincanBigtincan ClearSlide Sales Engagement Platform2018
SubscribeProfessional Services11800$2.4BUnited StatesGroove LabsGroove Platform2018
SubscribeEducation11320$3.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2021
SubscribeBanking and Financial Services11100$9.1BUnited StatesYeswareYesware Sales Engagement Platform2020
SubscribeInsurance10750$3.1BUnited StatesSalesloftSalesLoft Modern Revenue Workspace2020
SubscribeInsurance10400$13.5BUnited StatesSeismicSeismic LiveSocial (ex Grapevine6)2019
SubscribeProfessional Services10000$1.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeConstruction and Real Estate10000$37MMexicoBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeBanking and Financial Services9800$2.5BUnited StatesGryphon.aiGryphon ONE2017
SubscribeLeisure and Hospitality9300$466MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeEducation8500$1.6BUnited KingdomVanillaSoftVanillaSoft Sales Engagement Platform2019
SubscribeProfessional Services8300$5.2BCanadaSalesloftSalesLoft Modern Revenue Workspace2019
SubscribeMedia8200$2.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeEducation8000$3.0BUnited StatesYeswareYesware Sales Engagement Platform2018
SubscribeInsurance7500$3.0BUnited StatesSalesloftSalesLoft Modern Revenue Workspace2020
SubscribeProfessional Services7000$1.5BUnited StatesIntrohiveIntrohive2017
SubscribeProfessional Services7000$2.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeProfessional Services7000$170MPhilippinesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeProfessional Services6450$1.6BUnited StatesRingDNARingDNA Platform2017
SubscribeProfessional Services6000$2.0BUnited StatesKixieKixie PowerCall2019
SubscribeHealthcare6000$2.3BNetherlandsBigtincanBigtincan ClearSlide Sales Engagement Platform2016
SubscribeBanking and Financial Services5837$3.9BUnited KingdomBigtincanBigtincan ClearSlide Sales Engagement Platform2016
SubscribeProfessional Services5724$2.0BUnited StatesGongGong Sales Engagement Platform2020
SubscribeProfessional Services5400$1.1BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2016
SubscribeDistribution5200$3.0BUnited StatesIgniteTechIgniteTech Aurea InsideSales Playbooks2020
SubscribeLife Sciences5000$2.9BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeProfessional Services5000$600MUnited Statesdealhub.ioDealHub Sales Engagement2019
SubscribeEducation5000$440MUnited StatesInsightlyInsightly CRM Sales2014
SubscribeLeisure and Hospitality5000$650MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeProfessional Services4800$650MUnited StatesRingDNARingDNA Platform2016
SubscribeProfessional Services4713$1.3BUnited StatesYeswareYesware Sales Engagement Platform2016
SubscribeEducation4552$1.1BUnited StatesYeswareYesware Sales Engagement Platform2017
SubscribeMedia4215$795MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2021
SubscribeInsurance4000$1.2BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeHealthcare4000$700MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2021
SubscribeProfessional Services4000$1.3BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2018
SubscribeBanking and Financial Services3700$2.5BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2019
SubscribeEducation3680$896MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2019
SubscribeProfessional Services3568$950MUnited StatesDoolyDooly2019
SubscribeEducation3491$592MUnited StatesKoncert (formerly ConnectLeader)Koncert2021
SubscribeEducation3400$440MUnited StatesVanillaSoftVanillaSoft Sales Engagement Platform2018
SubscribeProfessional Services3400$700MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeCommunications3394$1.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2018
SubscribeMedia3300$1.2BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeProfessional Services3200$768MUnited StatesIntrohiveIntrohive2018
SubscribeProfessional Services3186$1.3BUnited KingdomIntrohiveIntrohive2018
SubscribeProfessional Services3170$1.0BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2017
SubscribeProfessional Services3000$600MUnited StatesRevenue GridRevenue Grid Sales Engagement Platform2020
SubscribeMedia3000$750MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2016
SubscribeProfessional Services3000$53MMalaysiaBigtincanBigtincan ClearSlide Sales Engagement Platform2015
SubscribeRetail2904$599MUnited StatesYeswareYesware Sales Engagement Platform2020
SubscribeLeisure and Hospitality2800$605MUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2018
SubscribeBanking and Financial Services2500$3.8BUnited StatesBigtincanBigtincan ClearSlide Sales Engagement Platform2017
SubscribeProfessional Services2400$460MUnited StatesVanillaSoftVanillaSoft Autoklose2020

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.