Hard Rock International
5701 Stirling Road,
Davie, 33314, FL,
United States
Davie, 33314, FL,
United States
1 954-488-7800
Leisure and Hospitality
Hard Rock International Technographics
Hard Rock International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hard Rock International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60000 Hard Rock International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hard Rock International has purchased the following applications: Infor Infinium ERP PL for AP Automation in 2014, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2014, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hard Rock International is running and its propensity to invest more and deepen its relationship with Infor , Emburse , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hard Rock International revenues, which have grown to $5.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hard Rock International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hard Rock International Tech Stack and Enterprise Applications
Hard Rock International ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Infinium ERP PL | AP Automation | ERP | n/a | 2014 | 2014 |
In 2014, Hard Rock International’s Hard Rock Rocksino Northfield Park selected Infor Infinium FMS and Infor Infinium HCM to strengthen financial reporting, payroll and HR self-service capabilities at the property in Ohio, United States. The vendor announcement frames AP Automation within the deployed finance footprint, and the deployment leverages Infor Infinium ERP PL as the application platform for accounts payable and related finance processes.
Implementation centered on AP Automation functional workflows typical of finance suites, including invoice processing, approval routing, vendor invoice posting to the general ledger, and payroll interfaces for employee-related payments. Infor Infinium ERP PL was configured alongside Infinium FMS to centralize accounts payable data, support period close activities, and maintain financial reporting integrity across property accounting functions.
Operational coverage was property level at Hard Rock Rocksino Northfield Park, encompassing finance, payroll and HR self-service teams in Ohio, United States. The vendor announcement explicitly links Infinium FMS and Infinium HCM, aligning AP posting and payroll deductions with financial reporting processes and ensuring transaction flows between accounts payable and payroll modules.
Governance emphasis focused on tighter coordination between AP, general ledger and payroll processing teams to standardize approval routing and month end close procedures. The vendor statement expected improvements in close and reporting cadence and in payroll processing efficiency as part of the Infor Infinium ERP PL and Infinium HCM and FMS deployment.
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Expense Management | ERP |
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2015 | 2015 |
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Hard Rock International HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Hard Rock International implemented iCIMS Recruit Applicant Tracking System. iCIMS Recruit Applicant Tracking System is used as the Applicant Tracking System on Hard Rock's public careers website and serves as the primary platform for candidate intake and application processing to support recruiting and talent acquisition functions.
The deployment focuses on candidate-facing career site integration, job requisition publishing, and end-to-end application lifecycle management, including candidate screening, interview scheduling, offer routing, and candidate communication workflows. Configuration includes role based requisition workflows and automated status updates, reflecting core Applicant Tracking System capabilities for requisition control and applicant status management.
Integration is explicitly implemented on Hard Rock's public careers portal, where job postings are published and applications are captured through pages hosted by iCIMS. Operational coverage centers on recruiting and talent acquisition teams and hiring managers, providing cloud hosted access for distributed HR operations and public applicant channels.
Governance emphasizes centralized recruiting workflows and role based permissions to standardize hiring processes, with reporting and candidate tracking consolidated in iCIMS Recruit Applicant Tracking System to support Hard Rock's recruiting organization. The implementation aligns with typical Applicant Tracking System practices for workflow orchestration and auditability.
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Hard Rock International ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Hard Rock International implemented FreeWheel Demandsuite on its website. FreeWheel Demandsuite is used within the Agency Management category to support digital advertising operations and campaign lifecycle management for the corporate site.
The implementation focuses on core Agency Management capabilities including ad inventory management, campaign trafficking and scheduling, demand decisioning, creative tagging, targeting controls, and consolidated reporting. Configuration leverages FreeWheel Demandsuite modules for campaign setup, orchestration of demand sources, and analytics to provide a single pane for ad operations.
Technically the solution is embedded in the website ad delivery layer to handle ad requests and decisioning across site pages, and it operates alongside the site’s existing ad delivery and analytics instrumentation. Operational ownership is aligned to digital marketing and ad operations teams who manage campaign trafficking, creative delivery, and performance reporting using FreeWheel Demandsuite.
Governance around the deployment includes centralized campaign configuration, trafficking standards, and reporting workflows to maintain consistency in inventory allocation and creative reconciliation. The relationship is explicit: Hard Rock International, FreeWheel Demandsuite, Agency Management, supporting the company’s digital advertising and ad operations functions.
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2023 |
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Hard Rock International Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Hard Rock International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Hard Rock International Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2011 | 2011 |
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Hard Rock International eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Hard Rock International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Sales Engagement | CRM |
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2020 | 2020 |
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Hard Rock International ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Hard Rock International PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Quality Management | PLM and Engineering |
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2015 | 2015 |
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Hard Rock International TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Hard Rock International PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Hard Rock International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Hard Rock International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Hard Rock International
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, IT Applications & Strategy | VP | IT | |
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Director of Cafe Analytics | Director | Finance | |
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Director Of Financial Reporting | Director | Finance | |
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COO Hard Rock International | CXO | Finance | |
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EVP - CFO | CXO | Finance | |
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VP, Tax & Treasury | VP | Treasury | |
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Treasury Manager | Manager | Treasury | |
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Director of Finance Cafe, Hotels, Casino and Online gaming | Director | Finance | |
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Director of F&B Cost Control and Productivity | Director | Finance | |
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VP Human Resources | VP | HR | |
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Director of Finance | Director | Finance | |
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Apps Being Evaluated by Hard Rock International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hard Rock International IT executives and key decision makers. This section highlights Hard Rock International's latest recorded technology evaluations, including Qualtrics CustomerXM for Customer Experience on 2026-03-18 and Amadeus HotSOS for Hotel Property Management on 2026-03-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hard Rock International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-18 | Hard Rock International | Evaluated | Qualtrics | Qualtrics CustomerXM | Customer Experience | CRM |
| 2026-03-18 | Hard Rock International | Evaluated | Amadeus IT Group | Amadeus HotSOS | Hotel Property Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Hard Rock International Technographics
Hard Rock International is a Leisure and Hospitality organization based in United States,
with around 60000 employees and annual revenues of $5.90 billion.
Hard Rock International operates a diverse technology stack with applications such as
Infor Infinium ERP PL, iCIMS Recruit Applicant Tracking System and FreeWheel Demandsuite,
covering areas like AP Automation, Applicant Tracking System and Agency Management.
Hard Rock International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, iCIMS and FreeWheel, A Comcast Company.
Hard Rock International recently adopted applications including
Vyyer in 2023, FreeWheel Demandsuite in 2022 and Ticketmaster in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hard Rock International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hard Rock International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hard Rock International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.