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Google Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Google and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 183323 Google employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Google has purchased the following applications: CoreWeave Compute Services for AI infrastructure in 2024, Aclima Pro for Analytics and BI in 2015, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Google is running and its propensity to invest more and deepen its relationship with CoreWeave , Aclima , GWI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Google revenues, which have grown to $350.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Google intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| CoreWeave | Legacy | CoreWeave Compute Services | AI infrastructure | AI Development | n/a | 2024 | 2024 |
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Aclima | Legacy | Aclima Pro | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
|
|
|
|
Analytics and BI | Analytics and BI |
|
2020 | 2020 |
|
|
|
|
Analytics and BI | Analytics and BI |
|
2022 | 2022 |
|
|
|
|
Process Mining | Analytics and BI |
|
2020 | 2020 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 | |
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2008 | 2008 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2009 | 2009 |
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
Security Information and Event Management (SIEM) | CyberSecurity |
|
2025 | 2025 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2008 | 2008 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2020 | 2020 |
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2020 | 2020 |
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2006 | 2006 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
Lead Generation | CRM |
|
2020 | 2020 |
|
|
|
|
Sales Engagement | CRM |
|
2016 | 2016 |
|
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Asset Management | Content Management |
|
2019 | 2019 |
|
|
|
|
Web Content Management | Content Management |
|
2005 | 2005 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Employee Experience | HCM |
|
2016 | 2016 |
|
|
|
|
Learning and Development | HCM |
|
2016 | 2016 |
|
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
|
Onboarding | HCM |
|
2016 | 2016 |
|
|
|
|
Payroll Tax Compliance | HCM |
|
2016 | 2016 |
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
Performance and Goal Management | HCM |
|
2009 | 2010 |
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2017 | 2017 |
|
|
|
|
Talent Sourcing | HCM |
|
2023 | 2023 |
|
|
|
|
Talent Sourcing | HCM |
|
2025 | 2025 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2018 | 2019 |
|
|
|
|
Expense Management | ERP Financial Management |
|
2013 | 2013 |
|
|
|
|
Expense Management | ERP Financial Management |
|
2016 | 2016 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2023 | 2023 |
|
|
|
|
Treasury Management | TRM |
|
2009 | 2009 |
|
|
|
|
Treasury Management | TRM |
|
2013 | 2013 |
Professional Services
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
PEO (Professional Employer Organization) | Professional Services |
|
2020 | 2020 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2018 | 2018 |
Procurement
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2021 | 2021 |
|
|
|
|
Supplier Risk Management | Procurement |
|
2024 | 2024 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||