Google
1600 Amphitheatre Parkway,
Mountain View, 94043, CA,
United States
Mountain View, 94043, CA,
United States
1 650-253-0000
Communications
Google Technographics
Google Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Google and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190820 Google employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Google has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Nextjump Perks at Work for Employee Experience in 2016, CoreWeave Compute Services for AI infrastructure in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Google is running and its propensity to invest more and deepen its relationship with SAP , Deskera , Nextjump or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Google revenues, which have grown to $402.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Google intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Google Tech Stack and Enterprise Applications
Google ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, Google implemented SAP S/4 HANA to deploy foundational Treasury applications on Google Cloud. The work established an ERP Financial platform to centralize treasury operations and provide integrated, real time financial data to support Alphabet's corporate finance objectives.
The SAP S/4 HANA deployment focused on Treasury applications, implementing modules and capabilities typical for treasury management including cash and liquidity management, automated treasury workflows, and position reporting, using ERP Financial functional terminology and consolidated financial master data. Configuration emphasized process automation and real time transaction and position visibility to enable scalable treasury operations.
Architecture placed SAP S/4 HANA on Google Cloud with operational involvement from Accenture and Google Cloud engineering, including Site Reliability Engineering collaboration to operationalize the platform. Integrations centered on cloud infrastructure and data pipelines to feed financial systems and treasury processes, while governance concentrated on centralizing treasury workflows and engineering operations. The effort was presented as producing real business value in the public webcast about Alphabet's S/4 journey.
|
|
|
|
|
Expense Management | ERP |
|
2013 | 2013 |
|
|
|
|
|
Expense Management | ERP |
|
2016 | 2016 |
|
Google HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nextjump | Legacy | Nextjump Perks at Work | Employee Experience | HCM | n/a | 2016 | 2016 |
In 2016, Google deployed Nextjump Perks at Work as an Employee Experience platform within HR to provide employee discounts and lifestyle perks across the United States. The implementation is listed on the Perks at Work vendor site and positions Nextjump Perks at Work as a centralized employee benefits channel managed by HR, supporting nationwide employee eligibility and access workflows.
Module usage is inferred from the vendor listing and includes employee discounts and Community Online Academy features, reflecting standard Employee Experience capabilities such as a merchant offer catalog, employee enrollment and opt in, and redemption workflows. Nextjump Perks at Work was configured to surface curated savings and benefits to employees, consistent with typical employee discount program configurations and lifestyle benefits management.
Operational coverage was HR centric and United States wide, with the platform used to provision offers to Google employees and coordinate communications through HR channels. The deployment links application-level entitlement and eligibility controls to HR-managed employee records, aligning benefits visibility with role and employment status.
Governance and operational ownership resided with HR, which orchestrated provisioning, communications, and ongoing program management for the Employee Experience initiative. The vendor listing notes the outcome of improving employee access to exclusive savings and benefits, reflecting the deployment goal of centralized discount and lifestyle perks delivery via Nextjump Perks at Work.
|
|
|
|
|
Learning and Development | HCM |
|
2016 | 2016 |
|
|
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
|
|
Onboarding | HCM |
|
2016 | 2016 |
|
|
|
|
|
Onboarding | HCM |
|
2023 | 2023 |
|
|
|
|
|
Payroll Tax Compliance | HCM |
|
2016 | 2016 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2009 | 2010 |
|
|
|
|
|
Recruiting | HCM |
|
2023 | 2023 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2017 | 2017 |
|
|
|
|
|
Talent Sourcing | HCM |
|
2023 | 2023 |
|
|
|
|
|
Talent Sourcing | HCM |
|
2025 | 2025 |
|
|
|
|
|
Workforce Planning | HCM |
|
2019 | 2019 |
|
Google AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CoreWeave | Legacy | CoreWeave Compute Services | AI infrastructure | AI Development | n/a | 2024 | 2024 |
In 2024, Google adopted CoreWeave Compute Services for AI infrastructure. Google is listed as a customer on CoreWeave’s website, and the engagement aligns CoreWeave Compute Services AI infrastructure with Google’s model training and inference workloads.
The deployment emphasizes GPU optimized compute pools, elastic provisioning, workload orchestration, and programmatic API access, capabilities that are core to modern AI infrastructure. CoreWeave Compute Services is described as providing capacity and orchestration layers that support high performance training, inference provisioning, and job scheduling, with configuration patterns that favor containerized workloads and automated provisioning for burst compute demand.
Operational coverage for the implementation centers on AI research and product engineering functions inside Google, supporting training pipelines and inference orchestration. Governance elements are expected to include role based access, quota and capacity controls, and integration touchpoints with existing model development workflows, reflecting standard governance and operational practices for AI infrastructure deployments.
|
Google AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Artificial Intelligence Marketing | AI-Powered Application |
|
2023 | 2023 |
|
Google Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2015 | 2015 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2020 | 2020 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2022 | 2022 |
|
|
|
|
|
Process Mining | Analytics and BI |
|
2020 | 2020 |
|
Google Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2006 | 2006 |
|
Google Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2025 | 2025 |
|
|
|
|
|
Digital Asset Management | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Digital Signing | Content Management |
|
2018 | 2018 |
|
|
|
|
|
Web Content Management | Content Management |
|
2005 | 2005 |
|
Google eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2023 | 2023 |
|
Google SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2018 | 2018 |
|
Google CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Lead Generation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Lead Generation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Sales Engagement | CRM |
|
2016 | 2016 |
|
|
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
|
Google PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2022 | 2022 |
|
Google Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2021 | 2021 |
|
|
|
|
|
Supplier Risk Management | Procurement |
|
2024 | 2024 |
|
Google TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2023 | 2023 |
|
|
|
|
|
Treasury Management | TRM |
|
2009 | 2009 |
|
|
|
|
|
Treasury Management | TRM |
|
2013 | 2013 |
|
Google PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2008 | 2008 |
|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Apps Development | PaaS |
|
2024 | 2024 |
|
|
|
|
|
Apps Development | PaaS |
|
2018 | 2018 |
|
Google IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2025 | 2025 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2008 | 2008 |
|
Google CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2009 | 2009 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Security Information and Event Management (SIEM) | CyberSecurity |
|
2025 | 2025 |
|
|
|
|
|
Threat Modeling | CyberSecurity |
|
2025 | 2025 |
|
Google Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
PEO (Professional Employer Organization) | Professional Services |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Google
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Google Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Google IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Google digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Google Technographics
Google is a Communications organization based in United States,
with around 190820 employees and annual revenues of $402.84 billion.
Google operates a diverse technology stack with applications such as
SAP S/4 HANA, Nextjump Perks at Work and CoreWeave Compute Services,
covering areas like ERP Financial, Employee Experience and AI infrastructure.
Google has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Nextjump and CoreWeave.
Google recently adopted applications including
Jobrapido in 2025, QuickSign Contract Management in 2025 and pCloud in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Google’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Google’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Google technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.