Google
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Communications
Google Technographics
Google Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Google and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190820 Google employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Google has purchased the following applications: CoreWeave Compute Services for AI infrastructure in 2024, Aclima Pro for Analytics and BI in 2015, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Google is running and its propensity to invest more and deepen its relationship with CoreWeave , Aclima , GWI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Google revenues, which have grown to $402.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Google intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Google Data, Technology Stack, and Enterprise Applications
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CoreWeave | Legacy | CoreWeave Compute Services | AI infrastructure | AI Development | n/a | 2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aclima | Legacy | Aclima Pro | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
In 2015, Google partnered with Aclima to equip Street View vehicles with Aclima sensors to perform hyperlocal environmental monitoring and map air pollution across US cities. Data from the vehicle-mounted sensors was processed and analyzed using Aclima Pro, and the implementation aligns with the Apps Category .
The deployment instrumented Google Street View vehicles as mobile sensing platforms, collecting geotagged, time series pollutant measurements at street level. Aclima Pro was used for ingesting the sensor streams, geospatial normalization, analytics and visualization for public mapping, consistent with platform descriptions of Aclima Pro.
The operational scope covered multiple US cities, producing millions of high-resolution pollutant measurements that were shared with researchers and communities for science and public mapping. Governance emphasized sensor calibration, data provenance and publication workflows coordinated between Google and Aclima, with analytics and visualization workflows executed on the Aclima Pro platform.
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Process Mining | Analytics and BI |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management, Open-Source Database | IaaS |
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2008 | 2008 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2009 | 2009 |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2025 | 2025 |
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Threat Modeling | CyberSecurity |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2008 | 2008 |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2006 | 2006 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2025 | 2025 |
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2005 | 2005 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Lead Generation | CRM |
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2020 | 2020 |
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Lead Generation | CRM |
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2016 | 2016 |
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Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Employee Experience | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2016 | 2016 |
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Onboarding | HCM |
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2023 | 2023 |
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Payroll Tax Compliance | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2009 | 2010 |
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Recruiting | HCM |
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2023 | 2023 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Talent Sourcing | HCM |
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2023 | 2023 |
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Talent Sourcing | HCM |
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2025 | 2025 |
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Workforce Planning | HCM |
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2019 | 2019 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2009 | 2009 |
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Treasury Management | TRM |
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2013 | 2013 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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PEO (Professional Employer Organization) | Professional Services |
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2020 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Real-Time Transportation Visibility | SCM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supplier Relationship Management | Procurement |
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2021 | 2021 |
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Supplier Risk Management | Procurement |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Google
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Google Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Google Technographics
Google is a Communications organization based in United States,
with around 190820 employees and annual revenues of $402.84 billion.
Google operates a diverse technology stack with applications such as
CoreWeave Compute Services, Aclima Pro and Google Cloud Platform (GCP),
covering areas like AI infrastructure, Analytics and BI and Application Hosting and Computing Services.
Google has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CoreWeave, Aclima and Google.
Google recently adopted applications including
pCloud in 2025, Bindplane OTel in 2025 and Pure Signal Scout in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Google’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Google’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Google technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.