List of Groove Platform Customers
San Francisco, 94107, CA,
United States
Since 2010, our global team of researchers has been studying Groove Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Groove Platform for Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Groove Platform for Sales Engagement include: Uber, a United States based Transportation organisation with 31100 employees and revenues of $43.98 billion, LexisNexis, a United States based Professional Services organisation with 11800 employees and revenues of $2.41 billion, Tenable, a United States based Professional Services organisation with 1872 employees and revenues of $900.0 million, Enterprise Bank & Trust, a United States based Banking and Financial Services organisation with 1500 employees and revenues of $638.0 million, Aquent, a United States based Professional Services organisation with 2234 employees and revenues of $633.0 million and many others.
Contact us if you need a completed and verified list of companies using Groove Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Groove Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aquent | Professional Services | 2234 | $633M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
In 2019, Aquent implemented Groove Platform, deploying a Sales Engagement application to consolidate sales tooling and improve activity capture across its sales organization. The rollout was preceded by an internal Salesforce task force charged with increasing CRM adoption, removing documentation barriers, and standardizing enabling technologies under CIO leadership.
Groove Platform was configured to provide native Salesforce integration and to capture Gmail-based activity, enabling real-time activity tracking and centralized logging of email interactions. Functional capabilities emphasized in the deployment included message flows, mail merge support, and access to Salesforce data within the rep inbox for personalized outreach and streamlined prospecting.
Operational coverage focused on Aquent’s field and account sales teams across multiple business units, giving leadership unified visibility into sales activity and reducing fragmented point solutions. During vendor evaluation Aquent consolidated prior point solutions such as Yesware and Outreach in favor of Groove, prioritizing ease of use to drive adherence to CRM documentation workflows.
Governance and process changes were enforced by the Salesforce task force, which standardized adoption criteria and promoted Groove as the primary sales engagement layer tied to Salesforce. Outcomes reported by the organization included 93 percent adoption among sales teams, a substantial increase in activity logging within Salesforce, doubled activity tracking, and improved collaboration and prospecting efficiency following the Groove Platform deployment.
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Business Wire | Media | 900 | $100M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
In 2020, Business Wire implemented Groove Platform from Groove Labs as its Sales Engagement solution. The implementation was provisioned as a cloud hosted SaaS environment with seat based access and browser interfaces, following common Sales Engagement architecture patterns for mid market revenue teams.
Deployment centered on core Sales Engagement capabilities, including sequence and cadence orchestration, templated email and call workflows, activity capture and call logging, configurable playbooks, and centralized reporting and analytics dashboards. Groove Platform was configured to support sales, business development, and account management workflows, enabling automation of outreach sequences, follow up rules, and standardized communication templates.
Operational rollout emphasized centralized administration, role based access controls, and cadence governance to enforce consistent outreach policies, with phased adoption to align playbooks and user training. Integrations were implemented at the application layer to enable CRM synchronization and activity propagation, and workflows were instrumented for use by Revenue Operations and sales leadership for operational visibility.
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Class | Professional Services | 200 | $20M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
In 2020, Class implemented Groove Platform for Sales Engagement. The deployment was scoped to Class, a United States professional services company with roughly 200 employees and $20,000,000 in revenue, and aimed to formalize outbound selling and activity capture across its revenue teams.
Groove Platform configuration emphasized sequencing and cadence automation, email template management, call logging, and activity capture to standardize seller workflows. The implementation included centralized cadence libraries, admin configured templates, and reporting and analytics to surface engagement patterns and activity volume. Integrations were established to synchronize contact and activity data with the company CRM, and to connect email and calendar systems for automated logging and meeting orchestration.
Rollout followed a phased pilot then broader production approach, with governance implemented through centralized admin roles and cadence approval workflows. Process changes included standardized outreach workflows, mandatory activity logging policies, and role based configuration to align inside sales and account executives. Ongoing cadence refinement and administrative controls were used to maintain consistent execution across sales and revenue operations.
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Banking and Financial Services | 1500 | $638M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Professional Services | 671 | $419M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Non Profit | 450 | $30M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
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Professional Services | 11800 | $2.4B | United States | Groove Labs | Groove Platform | Sales Engagement | 2018 | n/a |
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Professional Services | 90 | $5M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Professional Services | 50 | $5M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Professional Services | 500 | $125M | United States | Groove Labs | Groove Platform | Sales Engagement | 2018 | n/a |
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Buyer Intent: Companies Evaluating Groove Platform
- The Center For Internet Security, a United States based Professional Services organization with 10 Employees
- Dynamic IT, a New Zealand based Professional Services company with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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