List of Groove Platform Customers
Groove, a Clari Company
660 4th St #684,
San Francisco, 94107, CA,
United States
San Francisco, 94107, CA,
United States
1 650-999-0200
Professional Services
200
$11M
Since 2010, our global team of researchers has been studying Groove Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Groove Platform for Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Groove Platform for Sales Engagement include: Uber, a United States based Transportation organisation with 31100 employees and revenues of $43.98 billion, LexisNexis, a RELX Company, a United States based Professional Services organisation with 11900 employees and revenues of $2.35 billion, Tenable, a United States based Professional Services organisation with 1872 employees and revenues of $900.0 million, Enterprise Bank & Trust, a United States based Banking and Financial Services organisation with 1500 employees and revenues of $638.0 million, Aquent, a United States based Professional Services organisation with 2234 employees and revenues of $633.0 million and many others.
Contact us if you need a completed and verified list of companies using Groove Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Groove Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alyce by Sendoso | Professional Services | 500 | $0M | United States | Groove Labs | Groove Platform | Sales Engagement | 2018 | n/a |
In 2018 Sendoso implemented Groove Platform as its Sales Engagement solution to align account executive and customer success workflows and centralize activity tracking within the Salesforce ecosystem. The Groove Platform implementation was positioned to support AE AM and CSM teams, with configuration focused on inbox‑centric workflows and embedded Salesforce operations to reduce context switching and surface account history during outreach.
Configuration centered on Groove Flows and Flow campaigns, using the Groove Platform to orchestrate multi-step engagement sequences and automate routine sales tasks. The deployment emphasized activity capture and visibility, enabling sales teams to update Salesforce from their inboxes and maintain a single source of truth for customer interactions.
Integrations implemented as part of the rollout included native Salesforce integration and inbox integration to surface Salesforce data in email workflows, reflecting Groove Platform capabilities for connected engagement. Operational coverage targeted revenue operations and frontline selling motions, with the platform used to design flows for specific needs and to provide real‑time sales and customer activity visibility across account teams.
Governance and adoption were driven by revenue operations and sales enablement, with Groove Platform adoption reaching 95 percent among AEs AMs and CSMs at Sendoso, and Flow campaign open rates reported at approximately 50 percent, delivering 100 percent visibility into sales and customer activities. The implementation emphasized ease of use to support high adoption and streamlined workflows, positioning Groove Platform as the core Sales Engagement layer within Sendoso’s revenue stack.
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Aquent | Professional Services | 2234 | $633M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
In 2019, Aquent implemented Groove Platform, deploying a Sales Engagement application to consolidate sales tooling and improve activity capture across its sales organization. The rollout was preceded by an internal Salesforce task force charged with increasing CRM adoption, removing documentation barriers, and standardizing enabling technologies under CIO leadership.
Groove Platform was configured to provide native Salesforce integration and to capture Gmail-based activity, enabling real-time activity tracking and centralized logging of email interactions. Functional capabilities emphasized in the deployment included message flows, mail merge support, and access to Salesforce data within the rep inbox for personalized outreach and streamlined prospecting.
Operational coverage focused on Aquent’s field and account sales teams across multiple business units, giving leadership unified visibility into sales activity and reducing fragmented point solutions. During vendor evaluation Aquent consolidated prior point solutions such as Yesware and Outreach in favor of Groove, prioritizing ease of use to drive adherence to CRM documentation workflows.
Governance and process changes were enforced by the Salesforce task force, which standardized adoption criteria and promoted Groove as the primary sales engagement layer tied to Salesforce. Outcomes reported by the organization included 93 percent adoption among sales teams, a substantial increase in activity logging within Salesforce, doubled activity tracking, and improved collaboration and prospecting efficiency following the Groove Platform deployment.
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Business Wire | Media | 900 | $100M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
In 2020, Business Wire implemented Groove Platform from Groove Labs as its Sales Engagement solution. The implementation was provisioned as a cloud hosted SaaS environment with seat based access and browser interfaces, following common Sales Engagement architecture patterns for mid market revenue teams.
Deployment centered on core Sales Engagement capabilities, including sequence and cadence orchestration, templated email and call workflows, activity capture and call logging, configurable playbooks, and centralized reporting and analytics dashboards. Groove Platform was configured to support sales, business development, and account management workflows, enabling automation of outreach sequences, follow up rules, and standardized communication templates.
Operational rollout emphasized centralized administration, role based access controls, and cadence governance to enforce consistent outreach policies, with phased adoption to align playbooks and user training. Integrations were implemented at the application layer to enable CRM synchronization and activity propagation, and workflows were instrumented for use by Revenue Operations and sales leadership for operational visibility.
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Class | Professional Services | 200 | $20M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
In 2020, Class implemented Groove Platform for Sales Engagement. The deployment was scoped to Class, a United States professional services company with roughly 200 employees and $20,000,000 in revenue, and aimed to formalize outbound selling and activity capture across its revenue teams.
Groove Platform configuration emphasized sequencing and cadence automation, email template management, call logging, and activity capture to standardize seller workflows. The implementation included centralized cadence libraries, admin configured templates, and reporting and analytics to surface engagement patterns and activity volume. Integrations were established to synchronize contact and activity data with the company CRM, and to connect email and calendar systems for automated logging and meeting orchestration.
Rollout followed a phased pilot then broader production approach, with governance implemented through centralized admin roles and cadence approval workflows. Process changes included standardized outreach workflows, mandatory activity logging policies, and role based configuration to align inside sales and account executives. Ongoing cadence refinement and administrative controls were used to maintain consistent execution across sales and revenue operations.
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Enterprise Bank & Trust | Banking and Financial Services | 1500 | $638M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
In 2019, Enterprise Bank & Trust implemented Groove Platform. The Groove Platform was adopted as a Sales Engagement solution to embed account context and execution directly into seller inboxes, providing an informational bridge between the Salesforce and Google ecosystems. At Enterprise Bank & Trust the application enables sales teams to access real-time account history and update Salesforce without leaving their inboxes, improving workflow continuity between email and CRM.
The deployment emphasizes inbox integration and a bi-directional Salesforce connector, with configuration focused on a real-time account feed, Salesforce write-back, and inbox-native activity capture. Standard Sales Engagement capabilities were configured to match bank outreach workflows, including email cadence automation and activity tracking, while preserving CRM data fields for write-back from email interactions.
Integrations explicitly connect the Groove Platform to Salesforce and to the Google ecosystem, surfacing account history and pushing salesperson updates from the inbox into CRM in real time. Operational scope targeted the bank sales organization, and rollout required adjustments to sales process governance and CRM update protocols so inbox-driven updates aligned with existing account management practices. The customer notes that the implementation saves sales time and increases seller effectiveness.
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Professional Services | 671 | $419M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Non Profit | 450 | $30M | United States | Groove Labs | Groove Platform | Sales Engagement | 2020 | n/a |
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Professional Services | 11900 | $2.3B | United States | Groove Labs | Groove Platform | Sales Engagement | 2018 | n/a |
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Professional Services | 90 | $5M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Professional Services | 50 | $5M | United States | Groove Labs | Groove Platform | Sales Engagement | 2019 | n/a |
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Buyer Intent: Companies Evaluating Groove Platform
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Groove Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Groove Platform for Sales Engagement include:
- The Center For Internet Security, a United States based Professional Services organization with 10 Employees
- Dynamic IT, a New Zealand based Professional Services company with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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The Center For Internet Security | Professional Services | 10 | $1M | United States | 2025-07-17 |
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Dynamic IT | Professional Services | 10 | $1M | New Zealand | 2024-06-11 |
FAQ - APPS RUN THE WORLD Groove Platform Coverage
Groove Platform is a Sales Engagement solution from Groove Labs.
Companies worldwide use Groove Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Uber, LexisNexis, a RELX Company, Tenable, Enterprise Bank & Trust and Aquent are recorded users of
Groove Platform for Sales Engagement.
Companies using Groove Platform are most concentrated in Transportation, Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Groove Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Groove Platform across Americas, EMEA, and APAC.
Companies using Groove Platform range from small businesses with 0-100 employees - 11.11%, to mid-sized firms with 101-1,000 employees - 61.11%, large organizations with 1,001-10,000 employees - 16.67%, and global enterprises with 10,000+ employees - 11.11%.
Customers of Groove Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Groove Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Engagement.