01net Technographics
01net Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 01net and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 01net employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 01net has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 01net is running and its propensity to invest more and deepen its relationship with GumGum , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 01net revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 01net intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
01net Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, 01net implemented GumGum on its website using a GumGum Reseller integration. The deployment placed GumGum tags within editorial pages to enable contextual ad delivery and inventory reselling as part of an Artificial Intelligence Marketing approach. GumGum was used to surface contextually matched creative and to programmatically monetize page impressions.
Functional configuration emphasized contextual targeting, content and image intelligence driven ad selection, and on-page ad serving tied to site ad slots, supporting 01net marketing and digital advertising operations. Operational ownership rested with the digital advertising and marketing teams at 01net, with governance focused on tag lifecycle management, creative inventory controls, and on-site measurement and reporting workflows. Integrations were scoped to on-site ad delivery and programmatic resale pathways enabled by the GumGum Reseller deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, 01net implemented Xandr Invest (ex AppNexus DSP) to centralize programmatic advertising on its consumer technology website. The deployment positioned Xandr Invest (ex AppNexus DSP) as the primary Digital Advertising Platform for managing ad inventory and automated buying workflows on 01net’s site.
The implementation focused on standard digital advertising capabilities, including a DSP bidding engine, campaign management and trafficking controls, real-time bidding orchestration, and reporting for yield management. Xandr Invest (ex AppNexus DSP) was configured to host campaign creatives, manage line items, and surface programmatic auction data to support ad operations and sales planning.
Integration work concentrated on embedding ad tags into the 01net website, mapping site inventory to platform seat and placement identifiers, and aligning ad ops processes for campaign trafficking and approval. Governance followed a phased rollout, segregating direct-sold inventory from programmatic lanes during testing, and establishing operational handoffs between editorial, ad operations, and sales teams to manage inventory allocation and campaign governance.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at 01net
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 01net Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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