Maitland, 32751-5515, FL,
United States
1-2-1 Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 1-2-1 Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 1-2-1 Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1-2-1 Marketing has purchased the following applications: Liquid Web Cloud Servers for Application Hosting and Computing Services in 2012, CallRail Call Tracking for Call Tracking and Recording in 2015, Zoho SalesIQ for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1-2-1 Marketing is running and its propensity to invest more and deepen its relationship with Liquid Web , CallRail , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1-2-1 Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1-2-1 Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liquid Web | Legacy | Liquid Web Cloud Servers | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, 1-2-1 Marketing provisioned Liquid Web Cloud Servers to host its corporate website. Liquid Web Cloud Servers is classified as Application Hosting and Computing Services and is used to run the public site and associated web infrastructure for this United States based professional services firm. The deployment follows a cloud server model providing dedicated virtual compute instances and remote administration access.
Configuration aligns with typical Application Hosting and Computing Services patterns, implementing virtual server instances, operating system level access, SSH and control panel administration, and managed backup and patch processes. Operational scope is focused on website hosting and site operations, with administrative ownership maintained within the small internal team for provisioning, configuration, and monitoring. This establishes the relationship 1-2-1 Marketing Liquid Web Cloud Servers Application Hosting and Computing Services website hosting and site operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2015 | 2015 |
In 2015, 1-2-1 Marketing implemented CallRail Call Tracking on its website as a targeted deployment within the Call Tracking and Recording category. The implementation used CallRail Call Tracking as a SaaS web based tracking layer that provisions trackable phone numbers and inbound call analytics to attribute calls to online marketing sources and landing pages. The company applied standard call tracking features including call recording, session level source attribution, and configurable call routing to support lead qualification at a small business scale.
Configuration work centered on dynamic number insertion, campaign-level tagging, and call recording retention controls, with the CallRail Call Tracking instance instrumented to capture caller metadata and call duration for marketing analysis. Operational scope focused on the corporate website and marketing and sales workflows, and governance introduced call handling and attribution tagging processes to ensure consistent lead classification and recorded call management.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, 1-2-1 Marketing deployed Zoho SalesIQ on their website to implement Chatbots and Conversational AI for front-line customer engagement. Zoho SalesIQ was embedded as a site-level chat widget, providing visitor tracking, proactive chat capabilities and lead capture to route inquiries to the firm’s small internal team.
Configuration emphasized live chat widget deployment, visitor intelligence, automated greetings and transcript capture, reflecting common Chatbots and Conversational AI functional workflows. Operational governance focused on agent availability, chat handling rules and transcript-driven follow-up, aligning chat activity with sales, marketing and customer support processes managed by the company’s staff.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2009 | 2009 |
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