Troy, 48083, MI,
United States
1-800 Hansons Technographics
1-800 Hansons Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1-800 Hansons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 1-800 Hansons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1-800 Hansons has purchased the following applications: Hotjar for Customer Experience in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1-800 Hansons is running and its propensity to invest more and deepen its relationship with Contentsquare , Mixpanel , Quantcast or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1-800 Hansons revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1-800 Hansons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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1-800 Hansons Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, 1-800 Hansons implemented Hotjar on its public website hansons.com to support Customer Experience monitoring and user behavior analysis. The Professional Services firm, with approximately 300 employees and $35,000,000 in revenue, used Hotjar to instrument its web channel for qualitative and quantitative UX insight.
Hotjar was deployed as a client side analytics and user research tool, with the Hotjar tracking snippet embedded across site pages to capture session replays, heatmaps, conversion funnels, form analytics and on page feedback polls. Configuration focused on behavior analytics and conversion diagnostics, enabling recording of user sessions and visual heatmaps alongside targeted feedback collection to inform content and form optimization.
Operational scope was the public website and web experience workflows, with outputs consumed by digital marketing, UX and web analytics functions to prioritize UX improvements and conversion paths. Governance centered on embedding Hotjar into existing analytics processes and workflows, ensuring collected behavior data fed back into product content and lead generation decision making.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, 1-800 Hansons deployed Microsoft Azure Cloud Services as its Application Hosting and Computing Services platform to host and operate its public website. The implementation centralized web-facing compute and storage workloads on Microsoft Azure Cloud Services, leveraging platform capabilities for scalable web hosting, managed virtual machines, and cloud networking to deliver customer-facing content.
Microsoft Azure Cloud Services is integrated directly with the company website, assigning operational ownership to IT and web operations and affecting marketing and client engagement functions that depend on the site. Governance follows common cloud patterns, with centralized subscription management, role based access controls, and resource tagging used to organize configuration and manage operational policy across the hosted environment.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 1-800 Hansons
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Apps Being Evaluated by 1-800 Hansons Executives
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