Saint Cloud, 56301-3407, MN,
United States
1 Better Technographics
1 Better Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1 Better and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 1 Better employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1 Better has purchased the following applications: WooCommerce for eCommerce in 2020, Automattic Jetpack CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1 Better is running and its propensity to invest more and deepen its relationship with Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1 Better revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1 Better intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1 Better Tech Stack and Enterprise Applications
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, 1 Better implemented WooCommerce on its public website to enable eCommerce capabilities. The deployment uses WooCommerce from Automattic as an integrated plugin within their WordPress site, providing a direct Company Application Category Business Function link where 1 Better leverages WooCommerce for eCommerce and content monetization workflows.
The implementation centers on standard WooCommerce functional modules, including product catalog management, checkout and payment processing, order management, coupon and tax configuration, and shipping settings, all surfaced through the WordPress CMS. Operational ownership is consistent with a small media firm of 14 employees, with editorial and operations teams sharing store administration, product publishing, and order fulfillment responsibilities. Integrations are consistent with category expectations, such as payment gateway connectivity, shipping carrier configuration, and web analytics instrumentation, while governance focuses on content to commerce publishing workflows and shop administration controls.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016 1 Better deployed Automattic Jetpack CRM as its on-site CRM to capture and manage customer interactions originating from the company website. The deployment uses Automattic Jetpack CRM as the core CRM application to centralize contact records, lead capture, and basic customer profile management for a small media firm of 14 employees.
The implementation centers on web‑hosted contact capture and database modules common to CRM systems, including form-based lead ingestion, contact record creation, tagging and segmentation, activity notes, and simple list management. Automattic Jetpack CRM is configured to persist website-sourced contacts and to support outbound email lists and tracking at a small business scale, aligning CRM functional workflows with marketing and client outreach activities.
Operational coverage spans marketing, sales outreach, and client support workflows within the organization, with the CRM acting as the single repository for website-sourced leads and customer correspondence. Governance practices emphasize centralized contact ownership and standardized data entry to maintain a consistent customer record across these functions, and rollout was executed on the company website to ensure direct capture of inbound inquiries.
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IT Decision Makers and Key Stakeholders at 1 Better
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by 1 Better Executives
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