1 Moby Technographics
1 Moby Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1 Moby and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 1 Moby employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1 Moby has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, OpenX OpenAudience for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1 Moby is running and its propensity to invest more and deepen its relationship with GumGum , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1 Moby revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1 Moby intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1 Moby Tech Stack and Enterprise Applications
1 Moby AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, 1 Moby implemented GumGum. The company deployed the GumGum application in the Artificial Intelligence Marketing category on its public website to enable contextual advertising, on site audience engagement, and content aware ad placement.
The implementation was website focused, using a client side tag to activate contextual targeting, image based contextual analysis, ad tagging and campaign measurement capabilities typical of Artificial Intelligence Marketing platforms. Operational scope concentrated on marketing and web operations for the single corporate site, with governance managed through marketing led configuration cycles and centralized control of campaign parameters and site tagging.
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1 Moby Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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1 Moby CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, 1 Moby implemented OpenX OpenAudience on their website as the primary Digital Advertising Platform to manage programmatic monetization and audience targeting. The deployment is web centric, configured at site level to serve display inventory across pages on mobygames.com, and aligns with the company profile of a small Professional Services firm operating in Thailand with approximately 10 employees.
OpenX OpenAudience was configured to provide standard Digital Advertising Platform capabilities including audience segmentation and targeting, inventory management and yield optimization, real time bidding connectivity, and reporting dashboards for ad operations. Configuration work focused on instrumenting site ad tags and integrating OpenX OpenAudience campaign and reporting modules with the site content flow, enabling campaign configuration, impression tracking, and attribution workflows within the platform.
Operational coverage centers on digital advertising operations and revenue management for the website, with ad operations and marketing as the primary business functions impacted. Governance and rollout followed a site level approach, using iterative tag deployments and campaign staging to validate targeting and delivery, with ad ops responsible for ongoing campaign configuration and reporting.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2017 | 2017 |
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1 Moby PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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1 Moby IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at 1 Moby
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 1 Moby Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||