Honolulu, 96850, HI,
United States
101 Things To Do Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 101 Things To Do and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 101 Things To Do employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 101 Things To Do has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, OwnerIQ CoEx for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 101 Things To Do is running and its propensity to invest more and deepen its relationship with GumGum , Google , CitySpark or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 101 Things To Do revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 101 Things To Do intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, 101 Things To Do implemented GumGum as an Artificial Intelligence Marketing solution on its consumer-facing website. The deployment is client-side, using a JavaScript tag embedded in site pages to enable content analysis and ad delivery, and the implementation scope is focused on the publisher website and the marketing function rather than backend systems.
GumGum is configured to operate contextual advertising and content recognition capabilities, applying image and text analysis to align creative placement with page content. Configuration work centered on placement rules, creative rotation, targeting parameters, and automation of creative selection and frequency controls, reflecting standard Artificial Intelligence Marketing workflows for contextual targeting and programmatic supply management. Reporting is surfaced to marketing and ad operations teams to surface page level engagement signals and campaign performance at the site template level.
Operational ownership rests with the marketing and ad operations functions at 101 Things To Do, with rollout conducted through staged tag deployment and quality validation across site templates. The implementation integrates with the website content delivery and the site analytics pipeline to align measurement and requires tag governance and consent handling typical of web advertising deployments. This narrative captures the 101 Things To Do GumGum Artificial Intelligence Marketing relationship for on-site advertising and audience orchestration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Online Meeting Scheduling | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inmar Intelligence | Legacy | OwnerIQ CoEx | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, 101 Things To Do deployed OwnerIQ CoEx, a Data Management Platform, on its website. 101 Things To Do uses OwnerIQ CoEx as a Data Management Platform to support its marketing and advertising functions and to centralize audience data captured from site traffic.
The OwnerIQ CoEx implementation relied on site-level tagging and client-side data capture to construct unified audience profiles, segmentation, and cohort creation capabilities commonly associated with a Data Management Platform. Configuration work focused on building reusable audience segments, cohort export workflows for activation, and profile consolidation to enable consistent audience definitions across campaign touchpoints.
Operational responsibility rested with the publisher marketing team and ad operations, who used OwnerIQ CoEx to operationalize first party audience segments for targeted ad buys and onsite content tailoring. For a 40 employee media company the deployment concentrated audience management and activation within a small cross-functional team responsible for segmentation, campaign activation, and reporting.
Governance adjustments accompanied the rollout, instituting tag governance, consent aware data handling, and standardized procedures for audience access and lifecycle management to align collection and use with privacy requirements. OwnerIQ CoEx on the 101 Things To Do website centralized audience management within marketing and advertising workflows while preserving publisher control over first party data.
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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