Franklin, 37067, TN,
United States
12-Point SignWorks Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 12-Point SignWorks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 12-Point SignWorks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 12-Point SignWorks has purchased the following applications: GoDaddy Webmail for Collaboration in 2011, Zeotap CDP for Customer Data Platform in 2019, GoDaddy for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 12-Point SignWorks is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Zeotap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 12-Point SignWorks revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 12-Point SignWorks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2019 | 2019 |
In 2019, 12-Point SignWorks deployed Zeotap CDP as a Customer Data Platform on its corporate website to centralize first party visitor data and support marketing and customer engagement functions. The implementation is scoped to a small professional services organization with approximately 30 employees, and the Zeotap CDP instance was oriented toward web data capture and profile construction for commercial and outreach activities.
The deployment of Zeotap CDP focused on ingesting website behavioral signals, consolidating identifiers, and building persistent customer profiles to support audience segmentation and activation. Configuration work emphasized profile unification and segmentation rules, along with event and attribute mapping consistent with Customer Data Platform functional patterns, enabling targeted outreach and improved customer view for marketing users.
Operational coverage centers on the corporate website as the primary data source, with the Zeotap CDP serving as the central repository for customer and prospect behavioral data used by marketing and sales enablement processes. The setup implies client side tagging and server side ingestion patterns typical for web-focused CDP deployments, with profile resolution and segmentation applied to site activity to drive engagement workflows.
Governance and process changes accompanied the rollout, with access controls and data governance practices aligned to a small team model and consent aware data collection for web visitors. Zeotap CDP was positioned to standardize identity stitching and segmentation workflows, enabling 12-Point SignWorks to operationalize website-derived customer intelligence across its marketing and engagement operations.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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