Southampton, SO32 2EJ,
United Kingdom
123 Insight Technographics
123 Insight Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 123 Insight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 123 Insight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 123 Insight has purchased the following applications: Microsoft 365 for Collaboration in 2016, Intuit Mailchimp for Marketing Automation in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 123 Insight is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 123 Insight revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 123 Insight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
123 Insight Tech Stack and Enterprise Applications
123 Insight Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, 123 Insight implemented Microsoft 365 as its Collaboration platform to support core office productivity and client-facing communications. The deployment was scoped to a 30 person professional services firm operating from the United Kingdom, with Microsoft 365 surfaced on their public website for staff access and content publishing.
Microsoft 365 was configured to provide standard Collaboration capabilities including hosted email and calendaring, document collaboration and storage, team chat and meeting functionality, and intranet style content management. The implementation emphasized Exchange Online for messaging workflows, SharePoint Online and OneDrive for document lifecycle and version control, and Teams for synchronous collaboration and client meetings.
Operational coverage focused on business functions typical for a small professional services firm, including service delivery, marketing, and client engagement. Governance was managed at the tenant level through administrative controls for user provisioning and permissioning, with configuration aligned to secure internal collaboration and externally published content on the company website. Microsoft 365 remains the central Collaboration layer for 123 Insight.
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Collaboration | Collaboration |
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2022 | 2022 |
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123 Insight CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, 123 Insight implemented Intuit Mailchimp as its Marketing Automation platform for use on the company website. The deployment is a cloud-hosted SaaS instance sized for a 30-person professional services firm in the United Kingdom, provisioned to centralize email marketing and subscriber management. Intuit Mailchimp is used to host and manage website-embedded signup forms, maintain audience lists, and deliver scheduled email campaigns to clients and prospects. Administration is organized with role-based access for marketing and client-facing staff to control campaign publishing and list hygiene.
Functional configuration leverages campaign creation and scheduling, template management, audience segmentation, and basic automation workflows consistent with Marketing Automation capabilities. The primary integration point is the corporate website, where embedded forms and list synchronization support consent capture and subscription management tied to Intuit Mailchimp audience records. Governance emphasizes consolidated account ownership, campaign review workflows between marketing and sales, and documented processes for subscription lifecycle management and campaign scheduling. The narrative reflects a compact, single-account implementation aligned to the operational needs of a small professional services firm.
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Marketing Automation | CRM |
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2021 | 2021 |
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123 Insight IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, 123 Insight implemented Microsoft Azure Cloud Services to host and operate its public website, aligning the deployment with the Application Hosting and Computing Services category. The implementation is explicitly for website hosting on 123 Insight's site, and the record identifies Microsoft Azure Cloud Services as the application in use.
The deployment focused on cloud compute and managed platform capabilities to support the public web presence. Microsoft Azure Cloud Services was configured to deliver web hosting, scalable compute capacity, and cloud object storage for site assets, with platform management used to reduce onpremise infrastructure needs typical for a 30 person professional services firm. The implementation narrative positions Microsoft Azure Cloud Services as the core Application Hosting and Computing Services layer for the company website and related web assets.
Operational governance emphasized subscription level controls and access management alongside centralized billing and updates for the cloud tenancy. The deployment scope is limited to website and web asset hosting, serving business functions in marketing and client engagement for 123 Insight, and the platform is operated under standard cloud operational patterns for Application Hosting and Computing Services.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 123 Insight
Apps Being Evaluated by 123 Insight Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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