123 Multimedia Technographics
123 Multimedia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 123 Multimedia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 123 Multimedia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 123 Multimedia has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 123 Multimedia is running and its propensity to invest more and deepen its relationship with GumGum , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 123 Multimedia revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 123 Multimedia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
123 Multimedia Tech Stack and Enterprise Applications
123 Multimedia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, 123 Multimedia deployed GumGum on its website, establishing a site level implementation of GumGum to support the companys marketing and advertising activities. The deployment aligns with the Artificial Intelligence Marketing category and is operated by the communications firm with a five person headcount based in France. The implementation is explicitly web facing, indicating client side placement of the GumGum application on public pages for contextual content and ad delivery.
The configuration focuses on capabilities typical of Artificial Intelligence Marketing, including contextual content analysis, automated ad placement, and campaign measurement tied to on site engagement. Operational ownership and day to day governance sit with the marketing and website operations functions, who manage tagging, creative placement, and monitoring through the GumGum application. The narrative centers on a lightweight, website integrated architecture using GumGum to drive on site advertising and content targeting for 123 Multimedia.
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123 Multimedia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, 123 Multimedia implemented Google Workspace (Formerly Google G-Suite) to provide core Collaboration capabilities for the organization. The five employee communications firm in France uses Google Workspace on their website to host corporate email, manage domain-level identity, and support client-facing communications.
Implementation is centered on Gmail for email, Google Drive and Shared Drives for file storage, Google Docs and Sheets for real-time document collaboration, Calendar for scheduling, and Google Meet for video conferencing, with the Google Workspace Admin console used for user provisioning and basic policy controls. The deployment follows a cloud-native, SaaS architecture managed through Google's control plane, scoped to a single corporate domain with lightweight administrative governance appropriate to a small team. Operational coverage emphasizes internal communications, content production workflows, and client meetings, supporting core business functions in communications and content delivery. Administration is managed in-house through the Google Workspace Admin console.
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Collaboration | Collaboration |
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2022 | 2022 |
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123 Multimedia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, 123 Multimedia implemented Xandr Invest (ex AppNexus DSP) on its website to support programmatic advertising and media buying. The deployment uses Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to run campaign configuration, real time bidding and delivery for the company web property. This positions the application as the primary advertising platform for the company's marketing and monetization activities.
Configuration and usage center on standard Digital Advertising Platform workflows, including campaign setup, bidding configuration, audience targeting, creative trafficking and platform reporting. Operational coverage is limited to the company website and is managed by the small in house marketing team responsible for ad operations, campaign governance and budget controls. The implementation relies on DSP account configuration and on site tag deployment to enable programmatic buying and reporting across open exchanges.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 123 Multimedia
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Apps Being Evaluated by 123 Multimedia Executives
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