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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

123 Multimedia Tech Stack and Enterprise Applications

123 Multimedia AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2021 2021
In 2021, 123 Multimedia deployed GumGum on its website, establishing a site level implementation of GumGum to support the companys marketing and advertising activities. The deployment aligns with the Artificial Intelligence Marketing category and is operated by the communications firm with a five person headcount based in France. The implementation is explicitly web facing, indicating client side placement of the GumGum application on public pages for contextual content and ad delivery. The configuration focuses on capabilities typical of Artificial Intelligence Marketing, including contextual content analysis, automated ad placement, and campaign measurement tied to on site engagement. Operational ownership and day to day governance sit with the marketing and website operations functions, who manage tagging, creative placement, and monitoring through the GumGum application. The narrative centers on a lightweight, website integrated architecture using GumGum to drive on site advertising and content targeting for 123 Multimedia.
123 Multimedia Collaboration
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Previous System
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Category
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VAR/SI
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Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2015 2015
In 2015, 123 Multimedia implemented Google Workspace (Formerly Google G-Suite) to provide core Collaboration capabilities for the organization. The five employee communications firm in France uses Google Workspace on their website to host corporate email, manage domain-level identity, and support client-facing communications. Implementation is centered on Gmail for email, Google Drive and Shared Drives for file storage, Google Docs and Sheets for real-time document collaboration, Calendar for scheduling, and Google Meet for video conferencing, with the Google Workspace Admin console used for user provisioning and basic policy controls. The deployment follows a cloud-native, SaaS architecture managed through Google's control plane, scoped to a single corporate domain with lightweight administrative governance appropriate to a small team. Operational coverage emphasizes internal communications, content production workflows, and client meetings, supporting core business functions in communications and content delivery. Administration is managed in-house through the Google Workspace Admin console.
Collaboration Collaboration 2022 2022
123 Multimedia CRM
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Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2021 2021
In 2021, 123 Multimedia implemented Xandr Invest (ex AppNexus DSP) on its website to support programmatic advertising and media buying. The deployment uses Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to run campaign configuration, real time bidding and delivery for the company web property. This positions the application as the primary advertising platform for the company's marketing and monetization activities. Configuration and usage center on standard Digital Advertising Platform workflows, including campaign setup, bidding configuration, audience targeting, creative trafficking and platform reporting. Operational coverage is limited to the company website and is managed by the small in house marketing team responsible for ad operations, campaign governance and budget controls. The implementation relies on DSP account configuration and on site tag deployment to enable programmatic buying and reporting across open exchanges.
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021

IT Decision Makers and Key Stakeholders at 123 Multimedia

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 123 Multimedia Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 123 Multimedia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 123 Multimedia digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 123 Multimedia Technographics
123 Multimedia is a Communications organization based in France, with around 5 employees and annual revenues of $1.0 million.
123 Multimedia operates a diverse technology stack with applications such as GumGum, Google Workspace (Formerly Google G-Suite) and Xandr Invest (ex AppNexus DSP), covering areas like Artificial Intelligence Marketing, Collaboration and Digital Advertising Platform.
123 Multimedia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GumGum, Google and Microsoft.
123 Multimedia recently adopted applications including Slack Connect in 2022, GumGum in 2021 and Xandr Invest (ex AppNexus DSP) in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 123 Multimedia’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 123 Multimedia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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