West Hollywood, 90069-4109, CA,
United States
12Twenty Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 12Twenty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 12Twenty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 12Twenty has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2022, BigMarker for Audio Video and Web Conferencing in 2022, Hubspot CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 12Twenty is running and its propensity to invest more and deepen its relationship with Greenhouse , BigMarker , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 12Twenty revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 12Twenty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, 12Twenty implemented Greenhouse ATS as its Applicant Tracking System to centralize recruiting and hiring workflows. The deployment is surfaced on the company website to capture external applicants and route candidate flows into the centralized hiring platform.
The Greenhouse ATS implementation includes configuration of core modules common to an Applicant Tracking System, including job posting and career site integration, candidate profile and pipeline management, interview scheduling, offer workflow and reportable dashboards. 12Twenty configured staged hiring workflows, interview kits and role-based permissioning to align recruiters and hiring managers with standardized selection processes.
Operational coverage focuses on recruiting and HR functions, with the Greenhouse ATS instance embedded on the public career site to collect applicants and to accelerate applicant handoffs to internal teams. For a 75 employee professional services firm, the architecture reflects a cloud SaaS deployment model that minimizes on-premise infrastructure while centralizing candidate data and workflow orchestration.
Governance was established through defined hiring workflows, scorecard and interview governance, and role-based access to support consistent evaluation across hiring managers. The rollout emphasized embedding Greenhouse ATS on the website and onboarding recruiting and hiring stakeholders to the configured workflows and permission model.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BigMarker | Legacy | BigMarker | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, 12Twenty deployed BigMarker for Audio Video and Web Conferencing on its public website to centralize webinar hosting and video-based outreach. The implementation positions BigMarker as the customer-facing event and webinar layer on 12Twenty.com, supporting live webinars, on-demand recordings, and browser-based attendee experiences.
Configuration work focused on embedding BigMarker players and registration forms into site pages, aligning event registration flows with existing authentication and marketing touchpoints. The deployment leverages standard Audio Video and Web Conferencing capabilities such as scheduled webinars, live streaming, audience Q&A, and automated attendee notifications to support marketing and client engagement workflows. BigMarker is used to manage presenter sessions and attendee access directly through the website interface.
Operational ownership is scoped to marketing and client engagement teams, who manage event scheduling, content publishing, and attendee communications via the BigMarker console. Governance centers on website content control and event lifecycle workflows, with implementation confined to the web-facing event channel rather than broad enterprise systems integration.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2022 | 2022 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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