Cheltenham, GL53 0DL,
United Kingdom
16 Interactive Technographics
16 Interactive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 16 Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 16 Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 16 Interactive has purchased the following applications: Microsoft 365 for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2017, Twilio Sendgrid for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 16 Interactive is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 16 Interactive revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 16 Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
16 Interactive Tech Stack and Enterprise Applications
16 Interactive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, 16 Interactive deployed Microsoft 365 in the Collaboration category. Microsoft 365 is referenced in the company website source, confirming the application name Microsoft 365 is part of the firm’s public-facing technology footprint. The deployment for this 10-person United Kingdom professional services firm is cloud-hosted, providing core collaboration capabilities such as business email, shared document libraries, calendaring, and team messaging to support day-to-day consulting workflows.
Configuration emphasis appears proportionate to a small practice, focused on user account provisioning, centralized file storage and document collaboration, and communication workflows that connect delivery and client engagement activities. The Microsoft 365 Collaboration implementation is observable on their website and supports internal operations, knowledge management, and client-facing content processes across the firm.
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16 Interactive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, 16 Interactive implemented Intuit Mailchimp as its Marketing Automation platform. 16 Interactive deployed Intuit Mailchimp on their website to manage email campaigns, capture subscriptions, and maintain audience lists for the 10 person professional services firm in the United Kingdom. The implementation leverages core marketing automation capabilities such as campaign scheduling, template management, and contact segmentation to support marketing and client engagement business functions.
Deployment followed a compact cloud SaaS architecture with a single Mailchimp account administering templates, signup forms, and segmented audiences, consistent with small business operational scale. The website integration funnels web form signups into Intuit Mailchimp audiences and orchestrates newsletter and targeted outreach workflows. Governance and operational ownership were centralized with internal marketing resources who manage subscriber permissions and campaign approvals.
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16 Interactive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, 16 Interactive implemented Twilio Sendgrid to handle Transactional Email for its website. 16 Interactive integrated Twilio Sendgrid with its customer facing site, using SMTP relay and API based send flows to deliver account notifications, contact form responses, and other site triggered transactional messages.
Configuration focused on reusable message templates, send scheduling, and event webhook routing to capture bounces and delivery events for site level logging. Operational ownership remained with the small professional services team and site developers, supporting client communications and support workflows, while governance emphasized template management and suppression list maintenance.
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Transactional Email | PaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 16 Interactive
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Apps Being Evaluated by 16 Interactive Executives
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