Solihull, B94 5PY,
United Kingdom
1Cold Technographics
1Cold Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1Cold and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6 1Cold employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1Cold has purchased the following applications: Inspectlet Session Recording for Marketing Analytics in 2018, GoDaddy for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1Cold is running and its propensity to invest more and deepen its relationship with Inspectlet , Lead Forensics , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1Cold revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1Cold intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1Cold Tech Stack and Enterprise Applications
1Cold CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inspectlet | Legacy | Inspectlet Session Recording | Marketing Analytics | CRM | n/a | 2018 | 2018 |
In 2018, 1Cold deployed Inspectlet Session Recording on its public website. Inspectlet Session Recording, classified under Marketing Analytics, was implemented as a client side session capture tool to record visitor interactions and produce qualitative behavior data.
The implementation concentrated on the company website where a lightweight JavaScript snippet was instrumented to capture session replays, mouse movements, clicks, scroll behavior, and heatmap style outputs to support marketing and UX analysis. Operational ownership sat with marketing and product related activities, with on site configuration and slide in analysis conducted by internal staff given the small six person organization, and governance focused on configuration and access control for session data rather than enterprise scale integration.
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Marketing Analytics, Lead Generation | CRM |
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2012 | 2012 |
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1Cold IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, 1Cold deployed GoDaddy as its primary website hosting and management provider. 1Cold implemented GoDaddy in the Application Hosting and Computing Services category to host its public website, manage domain registration and DNS, and provide TLS certificate and email hosting capabilities consistent with small business site hosting.
The deployment represents a compact managed hosting footprint aligned to a six person construction and real estate firm, concentrating operational coverage on the corporate website and customer contact functions. GoDaddy is used to support web content delivery, domain registry, DNS management, and email routing, aligning the application with marketing and client engagement workflows. Governance and account administration are performed internally by company personnel, with GoDaddy serving as the Application Hosting and Computing Services platform that underpins 1Cold website and marketing operations.
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IT Decision Makers and Key Stakeholders at 1Cold
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Apps Being Evaluated by 1Cold Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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